article thumbnail

Pricing Customer Acquisition Sunk Costs and More - Ten Recent Great Startup Posts

SoCal CTO

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

Pricing 150
article thumbnail

What Does the Post Crash VC Market Look Like?

Both Sides of the Table

<== Our conclusion was that this isn’t a temporary blip that will swiftly trend-back up in a V-shaped recovery of valuations but rather represented a new normal on how the market will price these companies somewhat permanently. Of course our execution against the strategy has had to change but the strategy has remained constant.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. Higher demand results in higher prices – if there is limited supply.

Marketing 156
article thumbnail

Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146
article thumbnail

7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. Of course, customer relationships, and penetration into new market segments are also critical elements. Utilize mergers and acquisitions to accelerate growth. Increase communication, both internally and externally.

Startup 151
article thumbnail

The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. Higher demand results in higher prices – if there is limited supply. D=Decrease costs.

Marketing 201
article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150