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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260
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RealtyMogul Names Two Executives

socalTECH

Los Angeles-based online real estate investing marketplace RealtyMogul.com says it has named two executive, naming Sameer Shamsuddin as Chief Technology Officer and Niall Weintraub as Vice President of Marketing.

CTO Hire 100
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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones. They aren’t the only ones.

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Hiring Developers Before Product/Market Fit?

SoCal CTO

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. These companies are very early-stage and definitely have not shown product/market fit.

CTO Hire 205
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OnAssignment Buys CyberCoders For $105M

socalTECH

Heidi Golledge, President and CEO, and Matt Miller, Chief Technology Officer, will continue to oversee day-to-day operations of CyberCoders after the acquisition. CyberCoders had been very active in Southern California''s technology startup market. OnAssignment paid $17.1 OnAssignment paid $17.1 READ MORE>>.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

I’m more familiar with content marketing in B2B Marketing. I’ve got to imagine this makes tracking marketing spend challenging. Anything else you doing from a marketing standpoint that's working well? Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

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Perfect Market Acquires MediaRiver

socalTECH

Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed. READ MORE>>