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BlackLine Systems Names New CTO

socalTECH

Los Angeles-based financial software developer BlackLine Systems said today that it has hired a new, Chief Technology Officer. According to the enterprise software company, it has named Alain Avakian as its CTO.

CTO Hire 138
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Techstars Studio CTO, In Irvine, Aims To Help Entrepreneurs

socalTECH

Southern California startup founder Isaac Saldana --who co-founded SendGrid --is hoping to help other entrepreneurs create companies , after the $3 billion, all-stock acquisition of SendGrid by Twilio in October.

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260
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Pitching access management on the fly, Los Angeles-based Britive raises $5.4 million

TechCrunch LA

LA saw its first big enterprise exit in recent memory with the recent acquisition of Signal Sciences for $775 million, and less than a month later a hometown startup, Britive has raised $5.4 It seems Los Angeles is becoming an enterprise software hotspot. LA gets a big SaaS exit as Fastly nabs the Culver City-based Signal Sciences for $775M.

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RealtyMogul Names Two Executives

socalTECH

Los Angeles-based online real estate investing marketplace RealtyMogul.com says it has named two executive, naming Sameer Shamsuddin as Chief Technology Officer and Niall Weintraub as Vice President of Marketing.

CTO Hire 100
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Mzima Networks Acquired By PacketExchange

socalTECH

Financial details of the acquisition were not disclosed. According to PacketExchange, the acquisition will merge both companies' customer base and operations. Grant Kirkwood , CTO of Mzima Networks, will become Chief Technology Officer for the merged company. READ MORE>>.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion dollar acquisition ) think that its time to take technology where it’s never gone before — into targeted, direct mail campaigns using the best ad-targeting that money can buy.