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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). Don’t worry about scaling just yet. What does the business do?

Metrics 260
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. I was recently talking with a startup company who wanted me to try their product. Here are some measurements I think about.

Metrics 346
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Be Honest About Whether Your Product Really Makes a Difference

Both Sides of the Table

I have written about the deceiving nature of early successes before – in particular in the SaaS or B2B world leading to a phenomenon called “shelfware.” This is why I loved Brad Feld’s recent post about the “ illusion of product / market fit.” Are our users addicted to our product?

Product 150
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Startup Metrics

SoCal CTO

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. This kind of a simple model also helps: Define the early proof points for the company.

Metrics 225
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost.

Metrics 150
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Cost of customer acquisition.

Metrics 100
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“LALA” – A short lesson in marketing

Berkonomics

Ask you field representatives to debrief you about what they are hearing. And the first thing in marketing is to adapt your product or service to the needs of the marketplace. Attend trade show education sessions. But listen! Create, change, throw out, tweak or put more resources behind those efforts or campaigns that are working.

Marketing 156