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Advantage Solutions Buys Quantum Networks

socalTECH

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). But of course Google eventually became the massive winner in this category. I believe that many social networks confused this idea. But higher value product sales often require a phone call.

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Should Startups Care About Profitability?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 senior sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business 6 months. COGS” represents the amount that each sale costs you.

Startup 227
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Thanks to socalTECH's Sponsors

socalTECH

Cox Communications - Orange County was recently ranked 2nd amongst Employers Group's, "California's Best Places to Work - 2008" in the Large Companies category. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. To apply, go to [link].

SoCalTech 100
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

The most obvious way to explain this is with sales people. If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. “COGS” represents the amount that each sale costs you.

Startup 418
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How ConsumerTrack Has Created A Growing, Profitable--and Mostly Unknown Business

socalTECH

We''ve also built a data driven platform, that allows us to drive millions of unique visitors to our network of sites every month, covering the banking, credit, and travel and vertical markets. We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales. We do that methodically.

Startup 239
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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Don’t try to tackle all 20 major categories of digital social media at once. Traditional marketing is sales-focused, one-way push. The tools and measurements are the same for both.