Acquisition Product SaaS Sales 
InfoChachkie
JANUARY 4, 2016
It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals.
TechCrunch LA
SEPTEMBER 13, 2021
The latest investment is being used to finance the acquisition of another company in the space — Appetize, a digital and mobile commerce payments platform for enterprises such as sports and entertainment venues, theme parks and zoos. 4 key areas SaaS startups must address to scale infrastructure for the enterprise.
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socalTECH
AUGUST 5, 2013
Garden Grove-bsaed Teletrac , a developer of cloud-based, software-as-a-service products for fleet tracking and fleet operators, has been sold to Danaher , according to private equity investor Vector Capital. Financial terms of the sale were not disclosed. READ MORE>>.
socalTECH
JUNE 30, 2021
Financial details of the acquisition were not announced. According to ServiceTitan, the acquisition came alongside a new, $200M investment from private equity investor Thoma Bravo. ServiceTitan said it is hiring, particularly in customer support, sales, product, and engineering. Aspire Software is based in St.
TechCrunch LA
OCTOBER 5, 2020
GrubMarket , which provides a B2C platform for consumers to order produce and other food and home items for delivery, and a B2B service where it supplies grocery stores, meal-kit companies and other food tech startups with products that they resell, is today announcing that it has raised $60 million in a Series D round of funding.
Both Sides of the Table
APRIL 26, 2016
profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition. Customer acquisition cost. Gross margin positive != End of story.
Berkonomics
JUNE 4, 2015
Typical examples are software as a service (SaaS) models, or any kind of content-driven subscription model. Especially for a provider of a virtual good or service, costs of goods sold do not scale with sales, as they do in the real world. If you get back customer acquisition costs in one year, you’re doing great.
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