InfoChachkie

MAY 16, 2011

As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. 1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Rationale: I cannot afford to hire a direct sales force.

Startup 242

Startup Outsource Development Outsource Sales 242

socalTECH

FEBRUARY 15, 2019

Basically, once a sale is made, that client gets links to profiles on HeyTutor, and based on their preferences it might provide tutors within in 50-mile radius, a 20-mile radius, and the tutors who match up with those preferences will be notified through SMS, email, and our apps. In this industry, customer acquisition costs are super high.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. Vince: In addition to my management writing I’ve interview many CEOs and innovators.

Startup 225

Startup Los Angeles Social Network Twiistup 225

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). In a startup this is a mistake. Should any money go to PR at all?

Press 319

Press Startup Writing Training 319

Both Sides of the Table

APRIL 14, 2012

…” I’ll write soon on my views of why I believe Instagram took off as a social network and what I think comes next. Your $200 million “small acquisition” is a cool 60% of all of their cash. The first being a competitive acquisition offer from a fierce competitor. Christin goes on. Uh… yeah.

Venture Capital 316

Venture Capital Pricing Social Network Acquisition 316

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

Startup Professionals Musings

DECEMBER 8, 2017

Marketing, sales, and customer experience. The best way to do this is to highlight a recent similar company payback to investors, via going public or acquisition exit. If you don’t have the time to write things down, or your writing skills leave something to be desired, don’t be afraid to get some help.

Startup 65

Startup Writing Patents Competition 65

InfoChachkie

JULY 21, 2011

3) I’ve heard some great stories about your weekend sales “boot camps.” We hired people who did not have outside sales experience. We quintupled our sales per sales person and reduced our acquisition costs by 80% during that (boot camp) period.”. What must a startup do to motivate you to write them a check?

Summary 246

Summary Tips Sales Entrepreneur 246

InfoChachkie

JUNE 4, 2012

As an entrepreneur, I helped create companies which achieved two IPOs and two trade sales totaling $385 million. Public relations at a startup is a sales process. Your commitments to investors must be significant enough to compel them to write you a check. You can’t live long enough to make them all yourself.”.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

JANUARY 16, 2018

The problem is that stakeholders, like marketing and sales, don’t know what the latest version of the roadmap is. Greathouse: Having run these groups, I know all about the inherent friction between sales and marketing with regard to lead quality, volume, etc., Metrics related to customer acquisition, lifetime value and churn.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Both Sides of the Table

JUNE 19, 2015

Sales people (and website customer acquisition folks) all think in terms of funnels and yet non-sales professionals seldom do. It doesn’t matter if it’s recruiting, business development, shipping product, writing blog posts, networking … it’s all the same. Lots of people start, very few finish.

Startup 150

Startup Framework Sales Venture Capital 150

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals.

SaaS 100

SaaS Yahoo Advertising Customer 100

Berkonomics

SEPTEMBER 6, 2010

They write into their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. All other board functions are secondary. Shareholders such as the investors are granted few rights by law.

Class 179

Class Coach Invest Sales 179

Berkonomics

FEBRUARY 3, 2010

This insight follows closely the conclusions from the previous declaration, that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Resource 149

Resource Startup Invest Entrepreneur 149

socalTECH

AUGUST 27, 2014

We worked together for four years, and I ended up heading up media buying at that company, and he headed up sales. We started looking at the landscape, and as I was getting my MBA at the time, ended up writing the business plan for ConsumerTrack. We do that methodically. Those bets have turned out pretty well for us.

Startup 239

Startup El Segundo Marketing Media 239

Tech Zulu Event

NOVEMBER 30, 2012

CapLinked says the round of funding and new appointment are an advancement in their move to displace the legacy left by Virtual Data Room (VDR) with their intuitive new product for coordinating on complex business deals such as asset sales, financings, and mergers and acquisitions. 25 Years of Writing Code.

Technical Review 88

Technical Review Software Review Bertelsmann Technology 88

InfoChachkie

AUGUST 10, 2010

“Good Lord Boyet, my beauty, though but mean, Needs not the painted flourish of your praise: Beauty is bought by judgment of the eye, Not uttered by base sale of chapmen’s tongues” . This acquisition resolved the surgical robotic IP landscape and allowed Intuitive to dominate the market. Know Thou Prior Art.

IP 256

IP Patents Company Companies 256

Both Sides of the Table

SEPTEMBER 28, 2014

We want money to make some acquisitions (investors would prefer to fund M&A if they know specific deals – not to encourage bad behavior. Gross margin (GM) is the amount of profit you make per sale of your product or service taking into account your total costs of selling that product or service.

Startup 383

Startup Company Companies .Net 383

Both Sides of the Table

JULY 25, 2010

I’ve been meaning to write about this for a while and was going to use AngelList by Nivi & Naval as the basis for my example and the perfect prompt came yesterday when I read Fred Wilson’s blog post on AngelList. Anything requiring lead generation and/or customer acquisition I call Matt Coffin.

Guide 293

Guide Funding Venture Capital Technical Review 293

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. However, you are only paid for ads that generate sales.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. I agree with YouTube (that they provide more (hosting, ad sales, etc.)

Networking 366

Networking Media Content Customer 366

Both Sides of the Table

JANUARY 13, 2011

I talked about this in the TWiVC video but I didn’t do a good enough job of writing it up in the summary notes in the post. And when you finish the demo you can bring in the other important components such as competition, team, customer acquisition strategy, etc. But flip you must – just as in a sales meeting.

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Both Sides of the Table

APRIL 5, 2010

I’ve been meaning to write this post since September of last year when Brad Feld first wrote about the The Founders Visa Movement. I commented briefly on his blog and made a mental note to write a blog post. At the time he granted me permission to write about his story. The world’s best brains are on sale.

Technical Review 282

Technical Review Startup High Tech Software Review 282

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

InfoChachkie

FEBRUARY 24, 2011

We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales. You don’t need much… But what you do need is sales. Write it down…. Positions range from sales, tech, producers, etc…. We have built SocialStay for scale so I think the ‘chasm’ is both a function of time and sales.

Startup 233

Startup Design Mobile Social Network 233

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. One of the core pieces of that technology was around marketing and customer acquisition. Because of that, we overinvested in technology.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

SEPTEMBER 8, 2009

He writes with a great perspective and is well worth reading. I do find it strange that the most valuable skill for any employee in any company isn’t emphasized AT ALL in my experience: sales. Sales is the lifeblood of every organization. This is part of my ongoing series called “ Start-up Lessons.&#.

Startup 337

Startup Venture Capital Study Course 337

Both Sides of the Table

OCTOBER 25, 2014

Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you. Of course you need a new angle to get a journalist interested because they don’t simply want to write what everybody else has covered. but didn’t convert to sales. Classmates call.

Press 415

Press Google Course Writing 415

socalTECH

MAY 11, 2010

We have almost a thousand bloggers who are writing reviews about the products we offer, and we also review them from our own point of view, to help support parents decisions and learning about products in the real world. We also are bringing together a community of like-minded people, so that they can share and exchange information.

Software Review 200

Software Review Commerce Startup Sites 200

Both Sides of the Table

MAY 25, 2013

In the original version of his post, Andy writes. Nothing was more heart warming than the photo of David Karp hugging Bijan Sabet after the sale to Yahoo! This happens at acquisition time, too. They see how hard she does her job. After all, many people love their VCs but hate the industry. .” This one is probably true.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

Tech Zulu Event

APRIL 1, 2013

Aspiring creators learn by connecting with top web filmmakers and YouTubers on a topics specific to the web: developing a web series, producing web series, writing for genres like comedy & sci-fi, directing, editing, camera, Kickstarter funding, show hosting, distribution, and marketing.

Web 93

Web USC Course Guide 93

Both Sides of the Table

JANUARY 17, 2011

So I thought I’d write a post about how I drive my personal creativity. (A The key is channeling what you learn when you drive onto paper for retention purposes so you have to write it down soon afterward. When I write a blog post I often see the words before I write them. These are all creative processes.

Writing 356

Writing Startup Ideas Summary 356

From the Venture Trenches

MARCH 27, 2013

Yet despite his ability to raise over $1 billion of private equity and to build an organization that is worth $5 billion as of this writing, Mason was shown the door. At Kluge the advice we give to our clients who are raising capital for the first time is to treat the exercise as they did when they first began to generate sales.

Venture Capital 45

Venture Capital Capital Anthem Startup 45

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. billion in sales and thus controls less than 10% of the market. Market Size. It’s ok to target a small market and you can probably build a niche business that is extremely valuable to you as an individual.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JUNE 26, 2020

Include marketing, sales, and customer rollout plans. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors. Professional investors and even customers invest in people, rather than just a product.

Product 169

Product Summary Startup Examples 169

InfoChachkie

JULY 14, 2009

A Writer Is Someone Who Writes. A writer is someone who writes, not someone who goes about telling their friends that they are “a writer”. Repeatedly organize yard sales in which you sold your broken toys, books you wrote and illustrated, along with overly sugared lemonade and burnt cookies. Hint: He was an entrepreneur.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153

InfoChachkie

SEPTEMBER 8, 2009

They will interpret affable and friendly actions as a transparent sales ploy. However, due to demand from his readership, Baum was forced to write him back into the adventure series. In addition, many people are simply not valid Bro candidates. Respect this fact and do not risk making such people uncomfortable. from the Wharton School.

Startup 113

Startup Organization Allegis Commerce 113