Both Sides of the Table

FEBRUARY 20, 2017

And measuring activities or output can mislead you into thinking you’re doing a great job. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc.

Activity 164

Activity Conference Press Case Study 164

SoCal CTO

JANUARY 5, 2012

The site will look at your activity on these sites and the content of what you share. You can partially control your interests via the Subscription page as shown below: This will change over time based on your LinkedIn and twitter activity. It always has great, fresh content from a wide variety of industry professionals.

CTO Hire 175

CTO Hire Newsletter Content Sites 175

Startup Professionals Musings

SEPTEMBER 4, 2019

Based on my recent experience as an angel investor, and advisor to new business owners, I now recommend that all entrepreneurs, especially introverts, learn and practice the discipline they need to build and nurture relationships with key constituents through the following activities: Formalize a mentoring relationship with someone you trust.

Entrepreneur 104

Entrepreneur Mentor Activity Startup 104

Startup Professionals Musings

APRIL 3, 2019

More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JULY 3, 2022

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. While Pinterest and Tumbler have seen activity increases approaching 100%, The Verge reports that Facebook usage has declined in the U.S. Marty Zwilling.

Social Media 140

Social Media Media Snapchat Platform 140

socalTECH

JUNE 22, 2009

Pasadena-based Central Desktop has jumped into the enterprise micro-blogging area, saying Monday that it has launched a new tool which allows companies to use Twitter-style updates within the firm's project management software. The new microblogging tool, like Twitter, also supports updates via mobile phones, using SMS. READ MORE>>.

Yammer 150

Yammer SaaS Pasadena Blogging 150

InfoChachkie

JULY 23, 2012

Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. “…companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

OCTOBER 6, 2021

It may be time for you to start your own blog, write a book, or volunteer as a speaker at public events in your domain. Demonstrate integrity and strong ethics in all activities. In many cases, the challenge may just be your ability to market yourself, and what you know. Make sure everyone knows your expertise.

Entrepreneur 132

Entrepreneur Course Satisfaction Guide 132

Southern California Edison Blog

DECEMBER 8, 2021

By leveraging managed network services , startups can offload time-consuming maintenance tasks and strengthen their IT infrastructure to increase their competitiveness. . With more cloud-based activity and remote data storage, tech startups need a network that supports fast upload and download speeds. Managing Network Costs.

Networking 97

Networking Services Startup Resource 97

Startup Professionals Musings

MARCH 2, 2019

Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? billion monthly active users who may be talking about you, and there are 25 others, per Wikipedia , that have over 100 million users. Keep up with the competition. You can’t ignore the fact that Facebook now has over 2.32

Social Media 98

Social Media Platform Media Customer 98

socalTECH

SEPTEMBER 20, 2010

In a blog post , Brisco said that the firm decided to become a private firm again, because it would be a "good deal" for shareholders, and also said it could become "even more focused" on long-term growth. Internet Brands had gone public just three years ago. READ MORE>>.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

Xconomy

OCTOBER 2, 2019

Cerence is a spinout from pioneering speech recognition company Nuance Communications (NASDAQ: NUAN ), and it will carry on the work of Nuance’s former automotive division —a longtime player in the hotly competitive drive to equip vehicles to take full advantage of voice interactivity, artificial intelligence, and mobile Internet connections.

Artificial Inteligence 52

Artificial Inteligence Mobile Competition Activity 52

Both Sides of the Table

OCTOBER 26, 2014

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. As the CEO you need to realize that doing PR is part of the piechart of activities called “your job.” I have no money?

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

APRIL 4, 2015

Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. You need executive buy-in, committed budgets, and education for the whole team on objectives and activities. Above all, don’t forget to observe your competition and their social media activity. Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

APRIL 1, 2017

More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

MARCH 16, 2014

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 102

Marketing Funding Social Media SEM 102

Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. won’t build large online video business: they lack the tech skills to engage, activate and retain online audiences cost effectively. I believe that the high revenue share YouTube takes encourages platform competition.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

AUGUST 18, 2013

More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

OCTOBER 18, 2010

Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Content is still king, so do the proper homework on what you blog, and the quality of the messages you deliver via social media. But above all, don’t forget to observe your competition and their social media activity.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JANUARY 17, 2013

Concentrate elsewhere on the near-term marketing activities (which are also expensive) for this round of funding. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Get exposure for your expertise.

Marketing 106

Marketing Startup Social Media SEM 106

Both Sides of the Table

JULY 12, 2011

Chris Dixon is one of my favorite people in tech and writes one of the few blogs I read religiously. If you like the quick summary notes, please check out Adam’s blog on tech, entrepreneurship & VC as a thank you. If you don’t read it and you care about tech & entrepreneurship, you should. West Coast”).

Technical Review 281

Technical Review Venture Capital Startup Artificial Inteligence 281

Startup Professionals Musings

APRIL 25, 2015

If you are one of the many professionals still trapped between jobs by circumstances outside your control, or are about to dump the loser job you have now, you should be actively defining and starting your own business, in parallel with looking for that ideal job. Use social networking and blogging to get your message out.

Startup 101

Startup Social Network Activity Ideas 101

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

SEPTEMBER 28, 2019

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. While Pinterest and Tumbler have seen activity increases approaching 100%, The Verge reports that Facebook usage has declined in the U.S. Marty Zwilling.

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

OCTOBER 26, 2018

Many customers now actively seek out new technologies, rather than wait for many others to try it first. Today, with instant and pervasive Internet communication, you can sell your vision via blogging, crowdfunding, and videos before you spend big money building prototypes and pivoting as you learn.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

JULY 27, 2012

More important than finding a community, is creating one, with your blog and other social media engagement. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. The best communities then become your advocate. Identify the influencers of these communities.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

FEBRUARY 26, 2017

Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? billion monthly active users who may be talking about you, and there are 22 others, per Wikipedia , that have over 100 million users. Keep up with the competition. You can’t ignore the fact that Facebook now has over 1.86

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

NOVEMBER 15, 2017

If you are one of the many professionals still trapped between jobs by circumstances outside your control, or are about to dump the loser job you have now, you should be actively defining and starting your own business, in parallel with looking for that ideal job. Use social networking and blogging to get your message out.

Help 56

Help Startup Social Network Activity 56

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Seed viral activity. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Southern California Edison Blog

NOVEMBER 3, 2021

Telecom carriers looking to stay competitive should continue strengthening their network infrastructure and adding greater flexibility to their service offerings to provide reliable and high-performance connectivity for their customers. Other top factors for carriers include fast network speed, reliability, and cost. .

Networking 98

Networking Layoffs Customer Custom 98

Both Sides of the Table

JANUARY 13, 2011

I wrote the summary notes in this blog post. And did I really just try to drop an SAT word into my blog post? In reading the comments on Bijan’s blog and having discussed this so many times, I know some entrepreneurs only want to talk with VCs that think that Powerpoint causes leprosy. Are they actively listening?

Venture Capital 299

Venture Capital Slides Technical Advisors Startup 299

Southern California Edison Blog

APRIL 21, 2020

Network speeds are closely tied to an organization’s ability to stay productive and remain competitive and profitable at all times. Alternatively, you can find an online tool that asks you to provide information into your network-based activities to estimate your bandwidth use.

Networking 75

Networking Organization Demand Activity 75

Southern California Edison Blog

NOVEMBER 11, 2020

There are several shifts within the telecom industry that are prompting changes, some of which make it difficult for carriers to remain competitive or reduce costs. Leverage carrier-grade networks from SCE to improve the quality of your service, expand your coverage, and increase your competitiveness. . Coverage Outages. 1] [link].

Networking 56

Networking Competition Southern California Customer 56

Tech Zulu Event

AUGUST 28, 2012

I co-founded LoveIt with Tom Soulanille and Wei Guo alongside our two active board members, Harry Tsao and Talmadge O’Neill. When we discussed the feedback we saw an opportunity to use our backgrounds in search and discovery to help us stand out from the competition. Who are the founders and what are their backgrounds?

Organization 90

Organization Content Tool Blogging 90

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. prefer instead to divide it according to the mindset of users: whether or not they are actively looking to purchase something (i.e. Do fewer structured activities. You could just outspend.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MARCH 27, 2015

For example, it used to be that marketing via social media meant banner ads on Facebook, buying search engine results, and sponsoring blog entries, but these don’t suffice anymore. That won’t build any competitive advantage. In a recent book on social media by Jim Tobin, “ Earn It. Where did your friends go? There is no free lunch.

Social Media 101

Social Media Media Marketing Snapchat 101