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Odell Beckham Jr. turned to Mojichat’s advertising features during his inaugural live-stream

TechCrunch LA

Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s Typically, streamers rely on advertising revenue from pre-roll, mid-roll and post-roll advertising, according to Mojichat co-founder Jeremy Greene.

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Access 360 Media Raises $12M More

socalTECH

Access 360 Media , a New York-based digital advertising firm with operations in Los Angeles, said Wednesday that it has raised $12M more in a Series C funding round. Access 360 provides out-of-home advertising on kiosks and screens at retailers. READ MORE>>.

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Rubicon Project Launches Summer Olympics Push

SoCal Tech Calendar

Los Angeles-based Rubicon Project says it has launched a new, Olympics advertising marketplace, ahead of the 2016 Summer Olympic Games in Rio de Janeiro. Rubicon Project said the deal is the first time that Conde Nast has enabled advertisers to target specific audiences across their network for something like the Olympics.

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WebVisible In Big Hiring Push In Los Angeles With New Office

socalTECH

Irvine-based WebVisible , which helps small businesses place online advertising, said this morning it is in a big hiring push, and is immediately looking to hire over 75 employees across sales, IT, software engineering, and product design positions. The firm said it received more than 600 applications from that job fair.

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Yekra | Embedding a Movie Theater on the Small Screen

Tech Zulu Event

The small startup in Los Angeles created an online movie player to be embedded anywhere on the web. “We We have thousands of theater screens and we have thousands of shops that sell your DVDs and Blu-Ray, yet we have 10 people – if we’re lucky – who we are relying on to take us to the future of online distribution.

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DataPop Raises $7M

socalTECH

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures.

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

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