Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content. The key is consistency.

Content 104

Content Custom Customer Marketing 104

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. Ask for endorsements when appropriate.

Marketing 120

Marketing Social Media Advertising .Net 120

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

DECEMBER 17, 2012

The firm--which has been amazingly open about its finances, despite being a private company also said it now has over 3 million paying, Hulu plus subscribers. Kilar detailed the numbers and provided commentary in a blog post Monday morning. Hulu said its subscriber count more than doubled during the year. READ MORE>>.

Hulu 193

Hulu Blogging Advertising Sites 193

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Custom 172

Custom Customer Marketing Social Media 172

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content. The key is consistency.

Custom 127

Custom Customer Marketing Content 127

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 139

Marketing Startup SEM Blogging 139

Both Sides of the Table

AUGUST 23, 2010

I’m no wall flower so when something doesn’t resonate I’m usually pretty vocal about it. Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand.

Blogging 301

Blogging SEO Startup Writing 301

TechCrunch LA

OCTOBER 19, 2019

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Both Sides of the Table

FEBRUARY 20, 2012

Just not the kind you would initially read about on TechCrunch. And that’s what I love about her narrative. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. Here’s what I learned about Tracy: 1. That may soon change.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Xconomy

MARCH 19, 2017

After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal.

Advertising 45

Advertising Glendale San Diego Incubator 45

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it.

Startup 160

Startup Patents Competition Social Network 160

Both Sides of the Table

APRIL 11, 2011

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. We also talked about why Jon decided to leave Google to become an EIR at a VC firm (Polaris) – minute 33. It is absolutely MVP of advertising.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. What’s So Cool About Coull? A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

DECEMBER 8, 2021

billion monthly active users who may be talking about you, and there are 23 others, per Wikipedia , that have over 100 million users. Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry.

Social Media 142

Social Media Media Platform Custom 142

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Social Media 179

Social Media Advertising .Net Content 179

Both Sides of the Table

SEPTEMBER 9, 2009

I recently wrote a blog post here in which I argued that the best VC meetings are discussions and not sales pitches. A few weeks ago I sat through two very contrasting presentations and wrote this blog post right afterward. Pitch 1: I had an awesome young entrepreneur come in this week to talk about his seed stage business.

Venture Capital 288

Venture Capital Startup Advertising Yahoo 288

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. “People still want calls …&#.

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

JULY 20, 2012

The following guest post comes from the blog of GraphEffect. At the Ad:Tech conference in April, our very own CEO James Borow gave a pretty awesome speech about why social gets to win, emphasizing the new tracking phenomenon of viral attribution. I an investor in GraphEffect via Rincon Venture Partners. Yes, Batman!

Advertising 145

Advertising RSS Blogging Networking 145

Tech Zulu Event

APRIL 18, 2016

According to Julie Ask, vice president and principal analyst at Forrester in this CNBC article , developing a retail app costs about $2 million, plus 80 percent on top of that each year to maintain it. Customers are selective about which retail apps they download. MYTH: Development costs are too high. Developing an app is costly.

Mobile 40

Mobile Sites Custom Customer 40

Startup Professionals Musings

OCTOBER 22, 2021

In my experience, there are good reasons for starting a business, and good ways to go about it in the new online world, but even entrepreneurs with good intentions often don’t have a clue on key principles to follow for this rapidly changing platform. The best place to learn is by scouting around the Internet today.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

MAY 25, 2010

I have read much commentary on my Twitter stream (ironically) and in the press about how investors are going to abandon investments in the Twitter ecosystem because they seem to appear hostile to ecosystem partners. If you want to understand what the company believes about Twitter’s positioning please read the linked article.

Advertising 276

Advertising Startup Platform News 276

SoCal CTO

NOVEMBER 11, 2009

And I'm looking forward to more interaction now that she's blogging. Remind me about your background. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. BLOG: [link] LINKEDIN: [link] TWITTER: [link] What's a phone booth? Maybe you can blog about that?

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

SEPTEMBER 30, 2018

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content. The key is consistency.

Content 92

Content Marketing Advertising Custom 92

Both Sides of the Table

OCTOBER 10, 2011

Netflix announced the changes to its company via a blog post. A blog post! You don’t handle major announcements via a blog post and no touch points. Not a freakin’ blog post. They thought about it for 5 minutes. Probably the 5 minutes before they wrote their blog post. What is my evidence?

Netflix 287

Netflix Custom Customer Pricing 287

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG What’s So Cool About Coull? A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. Coull Entrepreneurs Get More Customers. Clickable Coull Ad Embedded In Video.

Custom 133

Custom Customer Entrepreneur Advertising 133

socalTECH

APRIL 14, 2011

Howard is based in San Diego, and spoke to us about StockTwits. What's the whole story behind StockTwits and how it came about? I thought, however, that people would really love to share stock ideas on this, in a one-to-many relationship, basically a bunch of Jim Cramers sharing and talking about stocks in 140 characters.

Ideas 248

Ideas Web Startup Content 248

Both Sides of the Table

JUNE 28, 2010

One of things I’ve loved the most about doing now 11 weeks of This Week in VC is a chance to have an hour-long recorded conversation with investors. This lasted from about 2001-2004. To get to know more about how Mike Hirshland thinks make sure to watch a bit of the interview. Venture Financings we Discussed.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. Interesting to hear how you think about this. Vince: Not much.but what do I worry about?

Startup 225

Startup Los Angeles Social Network Twiistup 225

socalTECH

MAY 24, 2011

One of them is online music events site Loudvine (www.loudvine.com), which was co-founded by Vic Caretti , who gave us the scoop on what the site is all about. The genesis of this, is it's all about the music. How have you been growing the site and getting the word about your services? That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 107

Marketing Invest SEM Startup 107

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Cliff, remind me about your background? I've been following both of your blogs for a while. Great stuff. for face-to-face general networking events.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

SEPTEMBER 17, 2016

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content. The key is consistency.

Marketing 100

Marketing Content Advertising Custom 100