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The Case for In-Stream Advertising

Both Sides of the Table

The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.

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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. They will exit quickly. Show evidence of your expertise.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Don’t hide behind a website with no address, picture, or direct contact information. Automate to the max.

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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

The New York Times recently ran an article titled, “ Tech Companies Leave Phone Calls Behind.” Tech Companies most certainly do take calls. Tech Companies & Calls: I once read a quote on Twitter that said, If you use a tech service for free then product is you. They are selling audiences to advertisers.

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ProfileTree | LinkedIn For Services, Advertisers & The Unemployed

Tech Zulu Event

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?