socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Rubicon Project.

Technical Review 279

Technical Review Company Companies Southern California 279

Startup Professionals Musings

DECEMBER 17, 2013

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales.

Metrics 100

Metrics Technical Review Sales Customer 100

Startup Professionals Musings

SEPTEMBER 19, 2020

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often.

Customer 160

Customer Custom FAQ Technical Review 160

Both Sides of the Table

DECEMBER 17, 2013

. “We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. It’s too strategic.

Sales 375

Sales Technical Review Organization Case Study 375

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.

Web 117

Web Search Engine Optimization eBook Advertising 117

Startup Professionals Musings

JUNE 12, 2021

Technology environment savvy. In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. Of course, many are still fighting it as well, due to privacy concerns.

Web 152

Web Entrepreneur Software Review Google 152

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Don’t hide behind a website with no address, picture, or direct contact information. Automate to the max.

Technical Review 124

Technical Review Case Study Software Review Startup 124

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. And some number of readers will identify directly with the problem as their own, and be moved to act.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339

Company Companies Technical Review Content 339

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

socalTECH

AUGUST 15, 2014

You see users moving to a platform that doesn''t monetize advertising as well. They''re even one of our advertisers right now. However, I really like algorithmic content recommendation, using machine learning and other crazy geek tech stuff to help provide information to consumers. Keith Bonnici: It was tough.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

Startup Professionals Musings

OCTOBER 18, 2015

Most Angel groups and VCs advertise the startups they have recently funded, with pointers to startup websites, sometimes including open positions. Typically you can browse them by region or technology to find founders. Every geographic area has entrepreneur networking activities, such as startup weekends and tech meetups.

Sample 101

Sample Entrepreneur Technical Review Startup 101

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. The service--currently only available on iPhone and Android--allows users to find reviews and information about consumer electronics products.

Incubator 239

Incubator Startup Web Technical Review 239

Startup Professionals Musings

OCTOBER 17, 2018

Investors are wary of initial surges due to friends, family, and early adopters, so sustainable growth rates over time are key. Build an experienced technical and executive team. While these may not be advertised publicly, they should be celebrated internally and highlighted informally to potential investors and partners.

Tips 79

Tips Metrics Technical Review Customer 79

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. But now, those taking assignments have to be rated and reviewed, and have expertise in that area.

Demand 240

Demand Media eHow Content 240

Startup Professionals Musings

JANUARY 5, 2019

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Don’t hide behind a website with no address, picture, or direct contact information. Automate to the max.

Technical Review 97

Technical Review Case Study Software Review Startup 97

Startup Professionals Musings

JULY 9, 2014

Most Angel groups and VCs advertise the startups they have recently funded, with pointers to startup websites, sometimes including open positions. Typically you can browse them by region or technology to find founders. Every geographic area has entrepreneur networking activities, like startup weekends and tech meetups.

Startup 100

Startup Technical Review Entrepreneur Conference 100

Startup Professionals Musings

DECEMBER 14, 2015

Gerber memorialized this concept many years ago in his classic book E-Myth , which postulates that most startups are initiated by entrepreneurs with technical skills, rather than business skills, resulting in a high failure rate. In fact, both customers and investors often avoid the perceived high risk of innovative technology pitches.

Technical Review 60

Technical Review Startup Social Media Competition 60

Tech Zulu Event

NOVEMBER 6, 2013

TechZulu caught up with co-founder Calvin Schemanski chat about their upcoming launch, their product and why Long reviews suck. myfab5 is a platform that reinvents the restaurant review. Unlike typical review sites, our platform does not use star ratings or long reviews. What is myfab5?

Software Review 79

Software Review Technical Review Writing Startup 79

Tech Zulu Event

FEBRUARY 2, 2016

The changes are usually due to improvements in previous designs to suit current tastes and preferences. Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. Domination of material design.

Web Design 40

Web Design Design Web Technical Review 40

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Don’t hide behind a website with no address, picture, or direct contact information. Automate to the max.

Startup 107

Startup Technical Review Case Study Software Review 107

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. That's what our mission with Postie is today.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. When Time Warner & AOL merged it was widely feared that this would be a monopoly that would control the Internet.

Social Network 297

Social Network Networking Web 2.0 Web 297

Both Sides of the Table

JANUARY 6, 2014

Reviewing financial & operational performance. By now you have many smart people around your board but probably people who don’t totally understand the nuances of your employees, customers, sales reps, marketing messages, technology challenges, competitors and strategic choices. Mentorship. As You Start to Mature.

Startup 325

Startup Sales Technical Review Software Review 325

InfoChachkie

JUNE 22, 2015

Why are the world’s biggest Internet companies investing in a technology created in the late 1800’s? People continue to surf the web to gather information when making a considered purchase. Non-mobile, online channels, such as desktop search, display ads and review sites drive 30% of calls. 140 Years Old And Still Kicking.

Mobile 100

Mobile Technical Review Google Tool 100

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Tech Zulu Event

AUGUST 6, 2013

This is the stage in which the consumer becomes aware that your product is in the market, but the consumer lacks enough information to really understand your product. As a company you must ensure that when a consumer is in the interest stage they can find further information on your product. They are in search of information.

Tool 81

Tool Product Marketing Pricing 81

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. I know Jim, Mark, Kurt (see Los Angeles Technology Connector – Kurt Daradics ). Example here: [link].

Startup 225

Startup Los Angeles Social Network Twiistup 225

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Xconomy

JUNE 3, 2016

Even though most services are usually not subject to sales tax, some states are now asserting that certain online services are taxable either as software, data processing, or information services, even if the type of service would not be taxable if delivered the old fashioned way – by people – rather than computing platforms.

Sales 62

Sales Company Companies Software Review 62

Both Sides of the Table

MARCH 30, 2010

But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Optimization also helps you optimize ad sales if you’re doing pure advertising.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Tech Zulu Event

JULY 8, 2012

Founded by advertising digital executive Mario Schulzke , IdeaMensch profiles doers to help and inspire dreamers to seed their ideas and make them grow into reality. IdeaMensch held it’s third gathering in Los Angeles last week to kick off a 48-state road trip (#IM48) across America of inspiring talks to help innovators bring ideas to life.

Technical Review 68

Technical Review Startup Ideas Resource 68