socalTECH

JANUARY 5, 2009

San Diego-based Brickfish, an online advertising network focused on social media, announced this monring that it has hired Becky Carroll as the firm's Director of Social Media. Carroll will head up the firm's social media marketing. Mangrove Capital Partners, and OCA Ventures.

Social Media 100

Social Media Media Draper San Diego 100

socalTECH

SEPTEMBER 18, 2014

Shuttlerock , a New Zealand-based developer of marketing software which helps companies embed social media generated by their fans into their websites, has raised $2.35M in a Series A funding, and opened up its US headquarters in Los Angeles. ShuttleRock also said that it has named former ValueClick CEO James R. READ MORE>>.

Social Media 153

Social Media Venture Capital Los Angeles Media 153

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

OCTOBER 2, 2013

San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. The company also said it has added Marie DeOrio as Vice PResident of Marketing for the company. The funding came from angel investors. READ MORE>>.

Social Media 183

Social Media San Diego Venture Capital Advertising 183

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. The funding was led by FTV Capital, and also included Elevation Partners and others. The firm said it was advised by LUMA Partners in the deal. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Startup Professionals Musings

MAY 6, 2023

Many entrepreneurs are so enamored with their product vision that they believe their own hype and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Statistics 120

Statistics Research Report Newsletter 120

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. He was introduced through mutual friends to Highland Capital. At the time consumer internet venture capital was still suffering from the collapse of the Tech Bubble. 37:00-40:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

AUGUST 17, 2022

Capitalize on your strengths, and focus on a niche. Build and advertise yourself as a “brand” that is the best at what they do. Make rational and positive contributions on social media. I see too many otherwise smart professionals and leaders who see social media as a pulpit where they can attack other groups and causes.

Tips 121

Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

OCTOBER 23, 2022

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 107

Social Media Tool Google Yahoo 107

TechCrunch LA

APRIL 23, 2018

It’s less well-known that the company is backed by some of the biggest names in venture capital investment — firms like Sequoia Capital. “[Manufacturing] social influence.” In the process, they created a sensation that’s become well-known worldwide. ” That was a lie. ” That was a lie.

Social Media 254

Social Media Los Angeles Media Geni 254

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Research 87

Research Marketing Statistics Report 87

Startup Professionals Musings

MARCH 25, 2023

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. The purest form of capitalism has always meant charging a fair price and making a fair profit. Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.

Organization 94

Organization Invest Custom Customer 94

socalTECH

APRIL 7, 2009

San Diego-based Brickfish , a provider of social media marketing and advertising services, said Tuesday that Nike is using the firm as part of a user-generated photo contest. Brickfish runs social media campaigns and social media advertising for companies, and is venture backed by DCM, Draper Richards L.P.,

Social Media 100

Social Media Draper Advertising San Diego 100

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.

Social Network 65

Social Network Marketing Networking Social Media 65

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JUNE 21, 2020

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. The purest form of capitalism has always meant charging a fair price and making a fair profit. Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.

Organization 173

Organization Invest Custom Customer 173

Startup Professionals Musings

MARCH 9, 2020

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Startup Professionals Musings

FEBRUARY 5, 2018

I just finished a new book, “ Shortcut Your Startup ,” by the entrepreneur brothers Courtney and Carter Reum, and I like their summary of five critical changes in the market that every entrepreneur should capitalize on: Pervasive computer usage is now the great equalizer. Tools allow marketing in a much more targeted way.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

JANUARY 26, 2020

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest. They neither frequently use nor derive much satisfaction from social media, and would be classified at late adopters of new technology.

Social Media 131

Social Media Startup Tool Google 131

socalTECH

JANUARY 28, 2010

Santa Barbara-based RingRevenue , the pay-per-call technology firm headed by Jason Spievak, is powering a new direct reponse marketer, As Seen Anywhere , also based in Santa Barbara, the two firms said today. According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. READ MORE>>.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? And, if you're a social platform, is there a way to monetize all that activity happening on your service? Wildlink is backed by Mucker Capital. Jordan Glazier: Wildfire has developed a platform for monetizing social messaging.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

FEBRUARY 7, 2012

Santa Monica-based social marketing firm GraphEffect said this morning that it has opned up new offices in both New York City and Chicago, as the company continues to expand its staff. GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms.

Press 196

Press Social Media Santa Monica Media 196

socalTECH

OCTOBER 17, 2011

Santa Monica-based GraphEffect , the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. GraphEffect's software is used to manage Facebook and other social ads; the firm is led by James Borow, and the company's Chairman is Clark Landry.

Santa Monica 239

Santa Monica Social Media Media Software 239

Startup Professionals Musings

AUGUST 28, 2016

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 59

Marketing Startup Statistics Research 59

Tech Zulu Event

MAY 6, 2013

We talked to Ted Dhanik, the founder of Engage:BDR, about his company and the future of marketing. I moved in marketing for NextTag and I was part of the team that launched consumer lending products. After MySpace was acquired by Fox, I learned that there was a huge market for ad inventory. Let’s talk about marketing.

Marketing 96

Marketing Startup Incubator Advertising 96

socalTECH

MAY 24, 2011

We're also self funded, and absolutely have no need for venture capital. We've also got a really interesting API and social tools, which we are going to be rolling out in the next few months. It's really been word of mouth, really viral, because we've never advertised. That's now what we're advertising.

Social Media 241

Social Media Startup Sites Advertising 241

Startup Professionals Musings

DECEMBER 27, 2021

I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. For example, Southwest Airlines eliminated all the frills that usually come with an airline ticket, and now they are a market leader, being copied by the majors. I have to disagree.

Startup 112

Startup Ideas Examples Entrepreneur 112

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

SEPTEMBER 9, 2018

In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.

Custom 94

Custom Customer Social Media Startup 94

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. The Series C financing from VantagePoint Capital Partners with participation from Baird Venture Partners and some of its investors puts the firm’s financial nerve to a total $54.3 Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 Power to harness the social data revolution.

Equity 65

Equity Social Media Google Tool 65

Tech Zulu Event

AUGUST 7, 2013

Social media aggregator RebelMouse recently raised $10.25 million from Oak and SoftBank Capital , betaworks, First Round Capital , Lerer Ventures , New Enterprise Associates with participation from individual investors to help it power its client’s sites. Based in New York, RebelMouse is set to use the $10.25

Funding 71

Funding Journal Social Media Startup 71

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Next Wednesday we’ll have Dana Settle of Greycroft Partners, a New York / LA early-stage venture capital fund. They also avoid Reg D. OTHER DEALS.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285