SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I’m more familiar with content marketing in B2B Marketing. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting.

Acquisition 170

Acquisition Customer Custom Ideas 170

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! The Case for Calling Low.

Sales 375

Sales Technical Review Organization Case Study 375

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

Tech Zulu Event

MARCH 16, 2013

Lauren Buchman, a SMCLA board member and B2B marketing consultant who organized the event said, “We will be discussing how to promote your business to your customers when your customers are other businesses. One of the reasons we wanted to put this panel on is that there is so much growth in the B2B marketing world.”. Tickets are $10.

Social Media 107

Social Media Media Case Study Study 107

Frank Addante

JULY 26, 2013

It’s a huge priority for our innovation agenda, and the market is responding well. We’re really concentrating hard on Connect this quarter, in advance of the busy holiday advertising season. REVV Connect is growing faster than we expected, with publisher adoption blowing past our goals year-to date.

Case Study 65

Case Study Guide Study Advertising 65

socalTECH

DECEMBER 1, 2009

During this high-level event, Top Brand Marketers, Agency Executives, Publishers, and App Developers will come together to discuss and explore how brands can harness the power of the billion dollar app boom. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Tech Zulu Event

AUGUST 21, 2013

Many executives from media powerhouses such as CBS and ad agencies like Saatchi and Saatchi were there to experience the lifestyle of the people they market to. Marketing is about principles and behavior, it is not about how to post an ad on facebook or how to use adwords. You can read more about the Orabrush case study here.

Conference 99

Conference Hollywood eHow Content 99

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Garth pioneered Klout’s first Influence Marketing campaign with Virgin America.

SEO 85

SEO CTO Coach Conference Social Media 85

Both Sides of the Table

OCTOBER 4, 2009

Not only do I need to understand a customer pain point that my solution solves but I also need to convince them that my product does it better or most cost effectively than others on the market. They like to feel like they compared your solution to something else on the market. To the contrary. Why Buy Now?

Sales 319

Sales Startup Platform Tips 319

Tech Zulu Event

MARCH 7, 2010

How can marketers interact real-time with the hard-to-reach youth demographic? Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. Where should marketers and investors place their bets?

Mobile 40

Mobile Media Case Study Advertising 40

SoCal CTO

JUNE 9, 2010

"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Through advertising or direct sales, these sites harvest intent. First off the two prezis and then the case study material (i used ERPLY as inspiration). Enjoyed this post? Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

Tech Zulu Event

MAY 2, 2011

For Developers, programmers and technologists seeking the latest and greatest engines and tools for AR; learn from case studies and post mortems delivered by experienced developers from the leading companies in the space.

Software Review 73

Software Review Case Study Startup Technical Review 73

Tech Zulu Event

AUGUST 13, 2010

Branding / Marketing / Publicity marketing, PR, publicity. . Why cater to a market that makes you eat ramen when you can slap on a suit and get budget for sushi? Bootstrapping enterprise, marketing, Sales. . Bootstrapping marketing, Start-up, Technology. . Post-Launch: Marketing Web Apps on a Budget.

Guide 69

Guide Startup Venture Capital Entrepreneur 69