socalTECH

JUNE 25, 2013

The company--whose crowdsourced videos are widely viewed online and on television commercials, including the Super Bowl--said the projects include campaigns for six Procter & Gamble brands (Gillette, Iams, Oral B, Secret, Era and Gain), LEGO, Ford, L''Oreal, Verizon, plus a project beteen Pringles and Star Wars. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

Xconomy

MARCH 19, 2017

Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising.

Advertising 45

Advertising Glendale San Diego Incubator 45

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. Now, the details … 1.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

MAY 15, 2023

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. It’s more true than ever that people buy from people, not companies. Value is in your point of view.

Content 104

Content Customer Custom Marketing 104

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. He quit the MRF and quietly amassed nearly $100,000 in angel investment to build a company. The Deal – I instantly loved the idea for the application, the market and Dustin’s vision.

Invest 303

Invest Company Companies Web 2.0 303

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better.

Company 40

Company Companies Advertising Startup 40

Frank Addante

MAY 18, 2016

At Rubicon Project, I’ve found these tools to be vital in helping me convey the story of our company. When you’re telling your story, include a hero: someone who is a champion of your company’s purpose. When I founded Rubicon Project, I had a clear vision in mind: I wanted to create a company that changed advertising for the better.

Company 40

Company Companies Advertising Startup 40

Startup Professionals Musings

AUGUST 17, 2022

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. I’m convinced that great results are better than great ideas, and a great perception of you as a person is better than both ideas and results.

Tips 121

Tips Social Media Mentor Technical Review 121

socalTECH

NOVEMBER 15, 2012

The company said it has launched a new online idea board it calls a "Moodboard", as part of its SocialBridge collaboration product. Central Desktop described the new feature a "private Pinterest", allowing team members to post creative ideas and images, comment on those ideas, and more as part of the creative process.

Ideas 187

Ideas Advertising Los Angeles Tool 187

Berkonomics

AUGUST 31, 2023

In 1994, (I know a long time ago), I invested over a million dollars (two million six hundred thousand in today’s dollars) into a company whose entrepreneurs had a vision that I bought into for many reasons, not the least of which was that I had industry experience and understood the need. Let me tell you a short story at my own expense.

Competition 156

Competition Research Summary Pricing 156

socalTECH

MARCH 11, 2014

According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. The two came up with the idea for CampaignEQ from their time at Beachmint. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “This idea was seeded within GumGum,” says Tanz.

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Until the company name is a famous brand, you are the brand.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

OCTOBER 12, 2020

How did you come up with the idea for the company? Matt Knox: The idea came up, because most people have their own method of figuring out what they want to watch next. I started protyping an idea of how to do this, across all platforms. I told him my idea, and after he sold his company, we started working on fundraising.

Startup 113

Startup Netflix Ideas Content 113

Startup Professionals Musings

JANUARY 1, 2022

Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. All the controversy is highlighted, but the message still seems to be that these guys were and are exceptional in their efforts to build a company. Technology alone does not make a great company.

Startup 131

Startup Google Advertising .Net 131

Startup Professionals Musings

AUGUST 22, 2020

This new approach is often called “pull marketing,” where the idea is to establish a loyal following and draw customers to your content, and eventually your solutions. Customers don’t even see this as advertising. It’s more true than ever that people buy from people, not companies. Value is in your point of view.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

JANUARY 5, 2022

If you're worried about threats to the survival of your company, don't look for them in the news. If you're talented and have always toyed with the idea of a startup, financially it makes sense to do it now. But in a lesser economy that's not true -- companies have exploded and laid-off everyone, even the stars.

Startup 103

Startup Advertising Social Network Ideas 103

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. I had been at USC, at the Etnrepreneurship program.

Advertising 100

Advertising Santa Monica Startup USC 100

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Where else are consumers going to find your product, if no one else is offering it or if other companies offer it, but haven’t found the right niche audience? This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools. Marty Zwilling.

Media 91

Media Startup Company Companies 91

Both Sides of the Table

MAY 24, 2021

It has historically been the case that VCs would rather fund the promise of 100x in a company with almost no revenue than the reality of a company growing at 50% but doing $20+ million in sales. innovated in social media advertising and for a variety of reasons wasn’t ultimately successful and went to zero.

Venture Capital 363

Venture Capital Capital Funding Startup 363

SoCal CTO

NOVEMBER 17, 2009

We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Flip flops required , How I got my mortgage company to lower my payments by $10k , Want more Twitter followers?, My company and I are a perfect case study for the Tech Council affiliation.

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

SEPTEMBER 18, 2013

The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl. Los Angeles-based video crowdsourcing site Tongal is making a big move into feature films, saying yesterday that it has begun crowdsourcing a documentary, feature film on the site.

Hollywood 189

Hollywood Sites Google Content 189

Startup Professionals Musings

JUNE 24, 2023

Investors invest in people, not ideas. Customers buy from people, not companies. The simplest way to express appreciation is to simply say, “Thank you” for an idea, some good feedback, time spent together, or an order. That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy.

Customer 90

Customer Custom Outsource Development Entrepreneur 90

socalTECH

JUNE 13, 2013

You''ve seen the company''s work in the Superbowl, on television, and on the web, all for big brands--but you might not know it came out of the crowdsourcing efforts of Tongal (www.tongal.com). We caught up with James DeJulio , the company''s President and one of its co-founders, to hear about how the crowdsourced video site works.

Ideas 243

Ideas Content Startup Web 243

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. All of that is used to mark a post as payable, and also provides additional reporting for advertisers, who want to know how many people they reached.

Advertising 183

Advertising Platform West Hollywood Content 183

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." If you don’t have a clear idea of why you are there, anything you measure will be useless. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

Tech Zulu Event

NOVEMBER 11, 2013

Those who are more involved in traditional entertainment are seeing a major shift online which is why an additional one-day seminar was created to coincide with Silicon Beach Fest Hollywood as a partnership called, Idea to Screen. This week is a no-brainer on whether to attend or not.:) See you there! See you there!

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. –> the company who made it is epipheo.

Media 288

Media Advertising Screening Content 288

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook.

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

AUGUST 21, 2014

He talks about his strategy for how to build a company: the ''find out'' and the ''roll out''. When you''re looking to disrupt any industryadvertising, yogurt, VoIP technology, or whateverbegin with learning everything you can. Also, determine what ingredient you want to focus on as a company that will be your core differentiator.

Entrepreneur 159

Entrepreneur SoCalTech Advertising Ideas 159

Startup Professionals Musings

SEPTEMBER 28, 2020

Investors invest in people, not ideas. Customers buy from people, not companies. The simplest way to express appreciation is to simply say, “Thank you” for an idea, some good feedback, time spent together, or an order. That’s a lot cheaper and lot longer lasting than the best advertising and public relations you can buy.

Outsource Development 169

Outsource Development Ideas Customer Custom 169

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. I was chairman of a company that distributed its product through over one hundred fifty retail Internet travel channels, all websites where someone else spent the money attracting their users and attempting to go viral. Third: cost. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

socalTECH

APRIL 10, 2018

It's a term to help people understand that we're here to help companies get ready to scale. Most of our mentors are people who have been successful entrepreneurs and investors, who have been there, and understand how to get a company to the next sage. We are there to take that promising company, and propel them to the next stage.

Startup 172

Startup Seed Funding Mentor Ideas 172

socalTECH

DECEMBER 26, 2012

As the founder of an accelerator, I'm constantly being approached by ambitious people with big ideas, and generally we invest in 1/100th of what comes to us. In your opinion, what events, companies, or people made the biggest impact on the technology world this year? 7 years, 100 companies. It was a big year for us. That's huge.

Southern California 168

Southern California High Tech SaaS Social Media 168