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Perfect Market Names Chief Strategy Officer

socalTECH

Altadena-based Perfect Market , which is backed by Idealab, said this morning that it has hired on Robertson Barrett as Chief Strategy Officer at the company. Tags: perfect market idealab software publishing content executive newspaper journalism. READ MORE>>.

Altadena 154
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per click (CPC).

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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

if you get some value out of the notes consider checking out his company or Twitter feed). He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The idea was right but the timing was early and required a pivot into being a software company.

Capital 265
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help. But it wasn’t to be.

Marketing 379
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Interview with Vince Bianco, Newsforce

socalTECH

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?

News 124
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FameBit: Connecting Brands With YouTubers

socalTECH

It''s a new world out there for content creators on YouTube, who are now able to create their own--often substantial--following. But, how do you pay for that content and creativity? We really focus on democratizing content production, and connecting brands to those smaller creators. Tell us about FameBit?

Content 100