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Adway Drives Up With $6M For Car Advertising

socalTECH

Santa Monica-based car advertising technology developer Adway recently announced it has raised $6M in funding for a new, hardware-driven car advertising network, which uses images projected on the sides of a driver's car to gain exposure for advertisers. The company is led by CEO Sasha Krylov.

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Adconian Expands Space In Santa Monica

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Adconian , which operates an Internet advertising network, has moved into new 40,000 square foot offices in Santa Monica, the firm said this week. The firm said it expects "aggressive company growth" in 2011, and has over 100 job openings. READ MORE>>.

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GumGum Lands $75 Million Investment From Goldman Sachs

L.A. Business Journal

Santa Monica-based advertising technology company GumGum Inc. announced a new $75 million investment April 13 from the growth equity division of Goldman Sachs Group Inc.

Invest 130
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Startup's Technology Helps L'Oreal Target Ads Based On Hair Color

socalTECH

In a demonstration of the power of targeting in a world of ubiquitous computing power, Santa Monica-based ad startup GumGum is powering a new advertising campaign which is able to target ads based on hair color shown in photos. GumGum offers up in-image photo advertising technology, which slides in ads in photographs and images.

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GumGum Acquires JustPremium

socalTECH

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

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The Mobile Majority Acquires Brazilian Company

socalTECH

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. themobilemajority mobile majority growth jobs hiring advertising technology merger acquisition brazil elastic expansion'

Mobile 100
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GumGum Spins Out Dental Startup

socalTECH

Santa Monica-based GumGum , which develops artificial intelligence and vision recognition software being applied to advertising analytics, said on Thursday that it is spinning out a new company, which will develop AI technologies for the dental industry. The name of the new dental startup was not announced.