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The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319
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Aggregage Gets $1M

socalTECH

The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales. As part of the funding, Andrew Goodenough--formerly of Summit Business Media and Thomson Media''s Banking Publishing/Conferences Group--will join the company''s board of directors.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. To win in this environment, you may need to expand your leadership in industry conferences and community activities. Even more important than solution marketing is building your brand. Incent these early.

Product 141
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Top 29 Startup Posts May 2010

SoCal CTO

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. saw Jack Dorsey give this talk at The 99% Conference last month. Of the ones I have been to recently, the Nantucket Conference has been my favorite. It's a great talk. It's a great talk.

Startup 248
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Biz2Beach To Stream Live Here On TechZulu

Tech Zulu Event

TechZulu is pleased to announce that we will be streaming live from the Biz2Beach conference presented by CallFire this Friday August 19 at 2pm PST. For those who may be unfamiliar with the Biz2Beach conference, its a networking conference of thought leaders, innovators, and trendsetters for a day of exchanging ideas.

SEO 85
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Why You Need to Take 50 Coffee Meetings

Both Sides of the Table

Talented brand sales people? The moment a big job is advertised you’re fawked. unless you’re a conference ho … then it’s too much ). Imagine the human progress you could make with 250 short, relationship-focused meetings. Here’s why it’s critical: 1. Recruiting. A smart young marketing exec?

Startup 410