socalTECH

AUGUST 1, 2013

Lootsie said the company''s rewards program is aimed at helping advertisers better connect with game players, bypassing banners and pop-ups which are disliked by gamers--and instead, offering up all kinds of rewards for player who engage with advertisers. lootsie games rewards content videogame developer advertising ingame'

Advertising 153

Advertising Entertainment Content Los Angeles 153

socalTECH

MARCH 24, 2010

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate. READ MORE>>.

Media 150

Media Break.com Advertising Entertainment 150

socalTECH

JULY 27, 2010

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Tags: break media content publishing hollywood. The channel will also feature other, 3D videos from across the web. READ MORE>>.

Media 178

Media Hollywood Advertising Entertainment 178

socalTECH

MARCH 10, 2016

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. Immersv is led by co-founder and CEO Mihir Shah. READ MORE>>.

Platform 100

Platform Entertainment Content Los Angeles 100

socalTECH

FEBRUARY 10, 2010

Los Angeles-based Ace Metrix , the online advertising rating and analytics firm run by Steve Goldman , has applied the firm's ad rating service to the Super Bowl XLIV ads. Tags: content advertising television bowl super metrix. READ MORE>>.

Palomar 124

Palomar Advertising Entertainment Google 124

socalTECH

AUGUST 1, 2012

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers.

Screening 164

Screening Burbank Advertising Tool 164

socalTECH

NOVEMBER 19, 2018

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili.

Content 113

Content Startup Mobile Platform 113

socalTECH

OCTOBER 8, 2012

The firm--which has been booting up operations in LA since May --said it has hired Amy Elkins as EVP Strategy and Advertising, and Amy Smith as Director of Advertising. Smith was previously at Amazon Media Group, working with IMDb, Amazon, Mobile and Kindle with entertainment accounts. READ MORE>>.

Venice 178

Venice Paramount Advertising Los Angeles 178

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. Who are your customers? It's all part of the same vision.

Paramount 187

Paramount Entertainment Hollywood Content 187

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. The huge leap forward for YouTube was UGC (user generated content) but this emerged into new stars, new ways of producing content and new ways of consuming it. Reach matters to advertisers for an obvious reason.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses. This is the wave of the future.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie.

Web 187

Web Content Startup Education 187

socalTECH

FEBRUARY 1, 2011

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

JULY 9, 2012

Other than the occasional NBA game, he consumes his video content via our iPad and Xbox. Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. He is not alone.

Google 133

Google Develop Development Funding 133

socalTECH

SEPTEMBER 1, 2015

Haro is from the entertainment industry, and has served at Maverik Digital, GetGlu, Penske Media Corp, along with Flixster, Rotten Tomatoes and Fandango. Whisper says that Haro will help the company with outreach to brands.

Sales 100

Sales Fandango Venice Entertainment 100

socalTECH

AUGUST 20, 2010

Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content. I joined about a year ago--a bunch of us did--and looked at where Sidebar was as it was gearing up for a full consumer launch of its personalized content portal.

Content 189

Content Screening Mobile Customer 189

socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. Earbits has created a service which lets you browse through over 200 stations of streaming audio, advertising free. Music Prodigy.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. In the late 90’s he saw the internet boom and helped start IronPlanet.com, a construction equipment marketplace that is nearing an IPO. Startup after Iron Planet? (6:00 6:00 – 7:30).

Capital 265

Capital Venture Capital Veoh Startup 265

TechCrunch LA

JANUARY 23, 2020

And today it’s announcing a deal that helps pave the way for a global launch of it. A music streaming app, which TikTok has reportedly been gearing up to launch for some time , is one way that the company could help generate revenue. it says) and even a search for a new US-based CEO.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

NOVEMBER 17, 2010

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. Despite coming from Amazon, the local involvement is heavy, with USC's School of Cinematic Arts heavily involved, as well as other local entertainment execs.

Sites 217

Sites Hollywood Summary USC 217

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. FROM THE BEGINNING. Crazy right?

Entertainment 98

Entertainment Advertising Startup Media 98

Tech Zulu Event

SEPTEMBER 29, 2014

Only a few online movie distributors exist on the markets now, but how are they supposed to help grow digital movie properties? You can really target it to a niche audience, but you’re pushing the content out to them, taking it to where the eyeballs already actually are. There’s the human element of content curation.

Screening 76

Screening Content Entertainment Netflix 76

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Engage customers by showing a personal side and an authentic voice in digital content rather than the authoritative voice of an institution.

Customer 99

Customer Custom Startup Content 99

Tech Zulu Event

MAY 7, 2012

TechZulu is proud to team up with Digital LA and accelerators Amplify, StartEngine, Launchpad, local companies BetterWorks, PromoJam, start-ups and co-working spaces, all working together to create the first-ever Silicon Beach Fest to celebrate startups, tech, and entertainment! Content : Web / viral videos TBA. to help run the fest.

Startup 106

Startup Press Hollywood Email 106

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Engage customers by showing a personal side and an authentic voice in digital content rather than the authoritative voice of an institution.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

InfoChachkie

AUGUST 7, 2013

Entertainment." Once WalMart has helped you establish your brand, it will then be possible to sell premium products via other channels, such as boutique shops or even directly to consumers. Never heard of VidCon? Think "Consumer Electronics Show meets E! However, to move beyond the average 16.5% Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. Industry folk are a thin slice of the pie, but those who are in attendance are the leaders in what’s to come for the business of online content. It’s a conference about the community, not as much a business conference.

Conference 99

Conference Hollywood eHow Content 99

Tech Zulu Event

SEPTEMBER 12, 2012

SXSWi has listed the following information on their site: If you or someone you know is doing amazing work with technology to help their community, nominate them for a chance to win a scholarship to attend SXSW Interactive. Content and Distribution. Content and Distribution. Content and Distribution. Catching Fire?

Entertainment 73

Entertainment Startup eBook Outsource Development 73

Tech Zulu Event

AUGUST 4, 2011

Netflix, Hulu, and even YouTube and other content streaming sites have all but obliterated the independent DVD rental business of yesterday. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. The folks over at Blip.tv To date, Blip.tv

Web 65

Web Netflix Social Media Product 65

socalTECH

NOVEMBER 13, 2015

Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers. For developers, we're able to help them drive engagement and retention, as well as revenue, by providing this tool.

Mobile 100

Mobile Culver City Startup Examples 100

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Advertisers. tech, new media, entertainment and consumer industries. Tags: socaltech advertising sponsor. Email us at info@socaltech.com. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Helping entrepreneurs succeed. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

MARCH 3, 2011

I think many people came it the wrong way, and look at the content in the world created by a studio, which has done the work creating and producing that content, and spending millions and millions on it, and they hope to leverage that and make some incremental revenue. Our job is to help capture some of that demand.

Redpoint 201

Redpoint Startup Content .Net 201

socalTECH

DECEMBER 23, 2016

This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. You'll be able to see all the many 2016 reflections here as they are posted.

Marina Del Rey 100

Marina Del Rey Dollar Shave Club Beverly Hills Startup 100