Startup Professionals Musings

JANUARY 15, 2022

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. As with many startup activities, you only have one chance for a great first impression.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

socalTECH

AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday. Podcorn said the new funding will go towards product development of its advertising and distribution platform.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition. It never hurts to look at where the big boys are.

Social Media 98

Social Media Platform Media Customer 98

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

socalTECH

OCTOBER 12, 2020

We chatted with Matt and Joey on what they're up to. How did you come up with the idea for the company? Matt Knox: The idea came up, because most people have their own method of figuring out what they want to watch next. I started protyping an idea of how to do this, across all platforms.

Startup 113

Startup Netflix Ideas Content 113

socalTECH

MAY 12, 2017

We spoke with CEO Matt Levin to hear about how Donut Media is looking to speak to the Millennial car enthusiast through both its online videos as well as social content. The way we're doing that, is we are creating video content, which we distribute across social platforms. How did you start the company?

Media 177

Media Content Platform Artificial Inteligence 177

InfoChachkie

MAY 14, 2012

Since then, the craft of advertising online has matured from an art to a science. When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! This automated coupling of intent and content results in uber-relevancy and ultimately enhances marketers’ ROI.

Content 171

Content Platform Paid Search OpenX 171

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Keep up with the competition. It never hurts to look at where the big boys are.

Social Media 142

Social Media Media Platform Customer 142

socalTECH

OCTOBER 10, 2013

In what is a fairly unusual move, last week, Tradesparq (www.tradesparq.com), a Chinese startup in the area of B2B trade information, said it was planning on setting up its operations here in Southern California, as part of an expansion and scaling of the company. Michael Kleist: Tradesparq is a B2B trade platform.

Southern California 170

Southern California Startup SoCal CTO Hire 170

Tech Zulu Event

AUGUST 19, 2013

Smaller and independent musicians, labels, and publishers would have to look elsewhere to monetize their content from YouTube. Recently, AdRev’s services are now available to smaller, indie musicians, publishers, and labels through a self-service platform called Content ID. There are two ways YouTube videos can be monetized.

Content 68

Content Advertising Platform Services 68

socalTECH

NOVEMBER 19, 2018

In a world of digital video, whats the best way to distribute and monetize that streaming video content? San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili.

Content 113

Content Startup Mobile Platform 113

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? We just graduated, and wrapped up a round of $750,000, with a bunch of great folks from both up north and here.

Content 230

Content News Startup Research 230

socalTECH

JANUARY 8, 2020

Now, we've taken what we've learned about developing an impassioned audience, and creating content that they would find interesting in the long term, and engaging them in a different format than print, or on the web, or in the form of events and clubs that we've done before. It ends up being good for both. Why podcasting?

Media 150

Media Report Advertising Content 150

Both Sides of the Table

MARCH 12, 2016

For most who don’t yet use Snapchat frequently I know the economic case feels like a stretch of the imagination because you’re caught up in the original Snapchat and I’m trying to offer a perspective about where the puck may be going. Reach matters to advertisers for an obvious reason.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

JULY 1, 2014

However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites. We caught up with Bryce Clemmer , the co-founder and CEO of the company, to learn more. How did you start the company?

Platform 164

Platform Startup Content Sites 164

TechCrunch LA

JANUARY 19, 2020

The spotlight this week is back on Tencent, which has made some interesting moves in gaming and content publishing. But TiMi contended that these platforms are not essential to a game’s success. WeChat launched its long-awaited paywall for articles published on its platform . WeChat erects a paywall – with Apple tax.

Tips 149

Tips Activision Mobile Tool 149

Startup Professionals Musings

OCTOBER 22, 2021

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Starting an Internet business is a new lifestyle, so you need to understand the implications.

Technical Review 124

Technical Review Case Study Software Review Startup 124

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. Talk about what your product is all about?

Social Media 178

Social Media Media Startup Culver City 178

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Custom 226

Custom Customer Entrepreneur Advertising 226

Tech Zulu Event

SEPTEMBER 17, 2013

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.

Platform 71

Platform PHP Santa Monica Customer 71

socalTECH

DECEMBER 16, 2009

Aside from constant coverage of whether the service is up, or down, or somewhere in between, there's also been a lot of attention given to how the service plans to make money. is about helping people on Twitter make money from the content they are creating. How'd you decide to start Ad.ly, and what's your background?

Advertising 189

Advertising Content Startup Social Network 189

Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. Beast Mode is taking on a new meaning in the startup world.

Startup 79

Startup Mentor Platform Help 79

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

MARCH 12, 2019

Two of the hottest sectors in the market today for investments and startups are in the area of machine learning/big data and advancements in automotive technology. At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

OCTOBER 6, 2017

We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. Laurence Sotsky: I started the company about two and a half years ago, with the intent of connecting people to their passions. We split that advertising revenue with our partners. What is Hopscotch?

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

SEPTEMBER 17, 2013

Looking for a job at some of the hottest Southern California high tech startups? DogVacay.com, the fastest-growing, Santa Monica startup, passionate about using technology to build a community where dog lovers can connect with one another to find and provide safe, convenient and affordable services to care for their best friend.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

socalTECH

JUNE 18, 2014

startup which provides technology for online video players for media companies, said Wednesday that it has partnered with Vevo , to bring Vevo''s large catalog of music videos, concerts, and other programming to Vadio''s media partners. Vadio , the Amplify.LA Financial details of the deal were not disclosed. Vadio is led by Bryce Clemmer.

Advertising 147

Advertising Media Los Angeles Content 147

Startup Professionals Musings

DECEMBER 11, 2016

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Starting an Internet business is a new lifestyle, so you need to understand the implications.

Startup 107

Startup Technical Review Case Study Software Review 107

socalTECH

JANUARY 3, 2014

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. Phoebe Scott: I started Laudville, because I consume a lot of entertainment of all kinds. What is Laudville?

Entertainment 206

Entertainment Startup Southern California Netflix 206

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

JANUARY 11, 2019

We caught up with Steereo CEO Anne Kavanaugh earlier this week to hear more about the company and its plans. We're a multi-sided marketplace, start with the driver. The content that we serve is all new music and releases. We started to think about another way to be able to get into the market.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

JUNE 25, 2013

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Create and leverage engaging and relevant content.

Marketing 58

Marketing Startup Social Media Newsletter 58

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

Help 133

Help IP Content Google 133