InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

Both Sides of the Table

JUNE 20, 2014

As you may know we co-lead the first round of financing of Maker Studios, the largest overall producer for online video content, along with Greycroft Partners. So they began signing up Spanish-language content producers in Ecuador, Chile, Colombia, Argentina, Mexico and so forth. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

JUNE 16, 2010

Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, has tapped Joost --now owned by Adconian--for its pre-roll advertising inventory. Joost is now Adconian's business for providing in-banner and in-stream video advertising. Tags: demand media joost advertising video. READ MORE>>.

Demand 140

Demand Media Santa Monica Advertising 140

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

Both Sides of the Table

SEPTEMBER 17, 2013

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. That is the definition of Disruptive Technology.

Company 339

Company Companies Technical Review Content 339

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Entrepreneurs Get More Customers.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Customers love to learn from leaders and innovators, and this pulls them in for sales. Consistently deliver updated and valuable content.

Marketing 94

Marketing Social Media Technical Review Customer 94

socalTECH

NOVEMBER 30, 2012

Los Angeles-based Trigon Digital , the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music , the company said this week.

Services 159

Services Ticketmaster Advertising Los Angeles 159

socalTECH

SEPTEMBER 4, 2014

Next year, we''ll also be competing in a lot of other areas, and will be announcing some interesting new technology in the coming months. Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. What''s different in what you''re doing?

Startup 237

Startup Services Advertising Content 237

socalTECH

AUGUST 3, 2012

One of the big questions in the content world has been: what's the right formula to make content creation profitable on the Internet? And, how do programs like YouTube's recent push to help fund original content channels on the site helping? What is IBN Sports? It's a combination of revenue models.

Content 212

Content Google Southern California Orange County 212

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

AUGUST 20, 2010

Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content. I joined about a year ago--a bunch of us did--and looked at where Sidebar was as it was gearing up for a full consumer launch of its personalized content portal. How is the company funded?

Content 189

Content Screening Mobile Customer 189

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100

Screening Santa Monica Advertising News 100

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Our whole product and technology team is about 500 people. Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

Both Sides of the Table

SEPTEMBER 19, 2017

So while not one single Latino actor, director, writer or producer was nominated for the major awards in 2017 and the last major acting Latina win was 10 years ago and acting Latino win was 27 years ago — audiences are craving content that resonates with their experiences. Advertisers, wake the f**k up. The rewards if you get it right?

Media 269

Media Content Course Technical Review 269

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Our whole product and technology team is about 500 people. Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

Tech.Co

JANUARY 15, 2018

My first cofounder, Eric Olson, and I launched “Tech Cocktail” events to connect the Chicago startup and technology ecosystem before products like Eventbrite, Twitter, and other social and organizational tools were readily available, yet we quickly amassed crowds of hundreds at each event. I’ve also shared a few Tech Cocktail and Tech.Co

Media 175

Media News Organization Content 175

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Does advertising work in the social networking world? What are the risks and rewards?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Both Sides of the Table

SEPTEMBER 15, 2013

I agree with YouTube (that they provide more (hosting, ad sales, etc.) This is why the smartest analysts thinking about the MCN space have often compared the MCNs to “ad networks” which are the middlemen who sit between advertisers and publishers and often take a 15-17.5% But the best MCNs are so much more.

Networking 366

Networking Media Content Customer 366

SoCal CTO

MARCH 18, 2010

Vince: I’m an author, speaker and management consultant with a special expertise in online media sales. I started out as screenwriter, went into local television, ran ad sales in the west for AOL and joined Facebook in the companies very early days. I know Jim, Mark, Kurt (see Los Angeles Technology Connector – Kurt Daradics ).

Startup 225

Startup Los Angeles Twiistup Social Network 225

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. Marty Zwilling.

Customer 99

Customer Custom Startup Content 99

socalTECH

JUNE 8, 2011

We also have a partnership with Trion Media, which is one of the largest content providers to the radio industry. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. Jimmy Hendricks: We make a percentage of every sale.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

OCTOBER 12, 2015

That's the story behind Los Angeles-based Kixer (www.kixer.com), which saw a great exit last week as it was acquired by content management software developer Lakana. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. We saw this firsthand. It's all been self signups.

Mobile 100

Mobile Startup Content Advertising 100

Startup Professionals Musings

FEBRUARY 20, 2013

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. Marty Zwilling.

Entrepreneur 111

Entrepreneur Startup Content Media 111

socalTECH

DECEMBER 11, 2018

Yet, the ways that enterprises and businesses are monetizing that user interaction is sort of archaic, compared to the evolution of the technology. Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users.

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

MAY 24, 2011

I ended up doing consulting work for high tech companies in the San Francisco Bay Area in the software messaging area, and then came back to Los Angeles doing corporate sales for 3M, of all things. But, I was really passionate about music, and technology, and the convergence of the two, and wanted to see if I could built out my own business.

Social Media 241

Social Media Startup Sites Advertising 241

socalTECH

JANUARY 11, 2019

The content that we serve is all new music and releases. Anne Kavanaugh: I came through the ranks of sales and marketing. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

MARCH 16, 2015

It''s a new world out there for content creators on YouTube, who are now able to create their own--often substantial--following. But, how do you pay for that content and creativity? Unlike agencies and MCNs, who work with YouTubers through a sales force, we use technology to do that. Tell us about FameBit?

Content 100

Content Platform Startup Marketing 100

socalTECH

DECEMBER 15, 2008

Channel M will handle technology, content production, network installation, and advertising sales for Money Mart. Los Angeles-based Channel M, which operates in-store TV networks for retailers, announced Monday that it has signed on Money Mart, a subsidiary of Dollar Financial, as a customer.

Customer 100

Customer Custom Advertising Content 100

Both Sides of the Table

FEBRUARY 15, 2011

I’m just not sure you can build a great technology firm outside of Bay Area.&#. In Silicon Valley you have mega venture capital funds who have a history of giving $20 million to early-stage technology companies hoping to swing for the fences and become the next Google, Facebook or Twitter. Hit some bumps in the road?

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

JANUARY 11, 2019

The content that we serve is all new music and releases. Anne Kavanagh: I came through the ranks of sales and marketing. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales. That was my first time in buying and selling of digital advertising. Finally, how are you funding the company?

Startup 100

Startup Advertising Marketing Platform 100

Tech Zulu Event

DECEMBER 23, 2013

It’s a promotional video for a technology company. In-picture advertisements? Instead, we’ve matured and grown our technologies and sales infrastructure to a point where the intersection between where we are and where we want to be is perfect to facilitate growth. . ” Online advertising is changing.

Technical Review 76

Technical Review Advertising Google Screening 76

socalTECH

NOVEMBER 9, 2012

company operates a number of content-focused sites, including LIVESTRONG, eHOW, Cracked, and a domain name registration business, eNOM. positions on its site, ranging from software, sales, marketing, to finance. NastyGal is just one of a number of fashion-meets-technology startups to emerge in Los Angeles, which. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

Tech Zulu Event

SEPTEMBER 13, 2012

version notice boards are disrupting publishing and news content aggregation in Africa, influencing even how media houses on the continent relay news. ” On Umuntu Media’s portal , the firm says, “Africa has over a billion people but with just one registered domain per 10,000 people, it is a continent crying out for local content. .”

Advertising 91

Advertising Media News Content 91

Both Sides of the Table

OCTOBER 19, 2010

That said, it would be an understatement to say that traditional media is skeptical about Google’s benevolence and many fear a world in which video content margins are crushed in the way that print & music have been with the primary beneficiary having been Google. they’ll continue to look for independent technology partners.

Content 386

Content Google Media Hulu 386