Advertisers Stick With GumGum’s AI Technology
L.A. Business Journal
JULY 5, 2021
After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales.
AdQuick Finds $6M For Out Of Home Advertising
socalTECH
FEBRUARY 14, 2020
Los Angeles-based AdQuick , a new startup which is developing software tools to help enable out of home (OOH) advertising, has raised $6M in its Series A, the company said this week. The company says it is using both machine learning and "high-touch" campaign building technology. The company's CEO and Co-founder is Matt O'Connor.
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United Online, OpenX Tie On Advertising Technology Deal
socalTECH
JULY 11, 2013
Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.
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Trackstreet Names VP Sales
socalTECH
SEPTEMBER 20, 2017
Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok.
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Sizmek Bolsters Digital Advertising Staff In LA
socalTECH
APRIL 23, 2014
Sizmek , a developer of digital advertising technology, said this week that it has named Patrick Meehan as head of Sales in its Los Angeles office. Director of Agency Sales and Account Management at DoubleClick. sizmek online digital advertising executive agency doubleclick' Meehan was previously. READ MORE>>.
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OpenX, YP Team On Display Advertising
socalTECH
APRIL 22, 2014
Los Angeles-based online advertising technology provider OpenX and YP said this morning that the two are in a new, display advertising deal, where YP will offer up programmatic, digital display advertising based on OpenX''s technology. openx display advertising programmatic digital' READ MORE>>.
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Sizmek Names Sales Director In LA
socalTECH
AUGUST 22, 2014
Sizmek , which provides digital advertising technology and services, says it has named Ray Erickson as Director of Video and Rich Media Sales, Western and South Central Regions, based in Los Angeles. Erickson has been at Sizmek serving as Director of Platform Sales, and previously served at Eyewonder and Katz Media Group.
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147 GumGum Snags Amazon Vet For Sales Efforts
socalTECH
JANUARY 23, 2013
GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. READ MORE>>.
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How to Shorten Your Sales Cycle and Avoid Wasting Time
Both Sides of the Table
DECEMBER 17, 2013
One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. We will have to build (or buy) technology in this area.” It’s too strategic.
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Building A Dream Team For Mobile Advertising, with Gradient X
socalTECH
JULY 8, 2013
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).
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253 Steelhouse Launches New Display Ad Technology
socalTECH
SEPTEMBER 24, 2012
Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.
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The Truth Behind Display Advertising: Adomic's Quest For Transparency
socalTECH
AUGUST 9, 2013
What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. We decided to build technology to specifically address this problem.
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Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).
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How The Promise Of Social Media Advertising Is Measuring Up For Adly
socalTECH
MAY 10, 2013
We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.
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237 Evolve Media Launches Video Ad Division Sales
socalTECH
MARCH 10, 2011
the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The online advertising firm said it has developed its own, proprietary ad-supported video player technology, which it is delivering to over 160 mid-tail web publishers.
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Vantage Media Sells Unit To Campus Explorer
socalTECH
DECEMBER 4, 2014
Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.
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173 Lucidity Names AdColony Co-Founder As COO
socalTECH
JULY 2, 2018
Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. The company is led by CEO Sam Kim.
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GumGum Names CRO
socalTECH
SEPTEMBER 5, 2014
Los Angeles-based advertising technolog provider GumGum said this week that it has appointed a new, Chief Revenue Officer, as the company continues to build out its management team. gumgum advertising image technology sales revenue officer executive mike rosner mediamind' READ MORE>>.
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147 VideoAmp Gets $75M In Debt Financing
socalTECH
MAY 19, 2021
Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams. The funding came from Capital IP.
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ReachLocal Names New CTO, Sales Head
socalTECH
SEPTEMBER 30, 2010
Woodland Hills-based ReachLocal , which provides online marketing products for small- and medium-sized businesses, reported today that it has named Jeff Hagins as Chief Technology Officer, and promoted Steven Power, former Australia CEO, to Executive Vice President of Global Sales Operations. and also at PMP. READ MORE>>.
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VideoAmp Lands $75M In Debt Financing
socalTECH
MAY 19, 2021
Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The company said the new funding will gotwards hiring executives, and to expand its sales, client success, and engineering teams. The funding came from Capital IP.
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Rubicon Project Launches New Technology Platform
socalTECH
OCTOBER 7, 2009
Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.
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Nativo Snags Yahoo VP As New Executive
socalTECH
OCTOBER 16, 2013
Los Angeles-based native advertising provider Nativo said Tuesday that it has named Jay Freedman, a former VP at Yahoo, as its new Chief Revenue Officer. According to Nativo, Freedman was most recently in charge of Yahoo''s Technology and Telecom Vertical, and also had been at Interclick. READ MORE>>.
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3 Sales Tips for Startups – Creating a Burning Platform
Both Sides of the Table
OCTOBER 4, 2009
Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1.
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319 Adform Sets Up Shop In LA
socalTECH
FEBRUARY 24, 2014
European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. Adform, which says it supplies technology to European media agencies, trading desks, advertisers and publishers, said the new office is part of an effort to offer U.S.-based
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Rubicon Project Reports Big Growth Numbers
socalTECH
OCTOBER 24, 2014
Los Angeles-based online advertising automation software developer Rubicon Project reported record financial results Thursday afternoon, saying that its third quarter sales were up 60 percent year over year to $32.2M. rubicon project advertising automation software sales earnings' READ MORE>>.
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147 OpenX Names Trio Of New Execs
socalTECH
OCTOBER 23, 2014
Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. Sales and Global Agency for its Atlas Division, and also served at Microsoft and aQuantive. openx advertising technology executive scott braley julie ullen deborah roth' READ MORE>>.
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Convertro Expands Into Europe, Middle East
socalTECH
APRIL 9, 2014
Santa Monica-based advertising technology provider Convertro said this morning that it has expanded into Europe and the Middle East. Convertro has hired Quinn Collins as Senior Vice President of Global Sales, and David Curran as Vice President of EMEA Sales as part of the expansion. READ MORE>>.
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138 Pinterest Marketing & Technology Firm, HelloSociety Generates $30M In Additional Sales Revenue For Its Clients
Tech Zulu Event
APRIL 12, 2013
Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. The Science Inc accelerated startup also said it had delivered 2.9
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J.D. Power Buys Korrelate
socalTECH
APRIL 24, 2014
Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Korrelate was based in Orlando, Florida, and developed technology to tie consumer''s online behavior to offline purchasing of new and used vehicles.
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Gumgum Names VP Social Strategy
socalTECH
MAY 3, 2016
Santa Monica-based marketing and advertising technology developer GumGum has named a new VP today, saying it has named Sirious Wadia as its Vice President of Social Strategy. GumGum also develops technology for in-image advertising. READ MORE>>.
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100 Adaptive Medias Raises $5.2M
socalTECH
SEPTEMBER 22, 2014
Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes. Adaptive Medias is backed by Los Angeles technology veteran and investor Ben Padnos.
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138 Jetpack Grows In New York
socalTECH
MARCH 3, 2016
Santa Monica-based rich media advertising technology developer Jetpack is expanding in New York, saying this week that it has opened up a new office New York City, and hired a new VP in the location. Carlin was most recently Director of Sales at Sizmek, and also has served at Innovid and VIdeology. READ MORE>>.
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Airpush Snags Google Veteran As Chief Revenue Officer
socalTECH
FEBRUARY 6, 2014
Airpush , the mobile advertising firm headed by Asher Delug, is significantly bolstering its executive ranks, saying this week that it has added Matt Shaw, former Global Head of Mobile Display at Google, as its new Chief Revenue Officer. Airpush offers up mobile advertising and targeting technology, aimed at mobile apps.
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RingRevenue Gets $3.25M For Call Marketing Automation
socalTECH
NOVEMBER 23, 2012
Santa Barbara-based RingRevenue , which develops call marketing automation technology, said Wednesday that it has raised $3.25M in a funding round. RingCon said the new funding will go towards aggressively expanding sales, marketing, and software development. The round was led by GRP Partners and Rincon Venture Partners.
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MarketShare Finds $38M More
socalTECH
APRIL 23, 2013
MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide. software analytics advertising sales marketing partners elevation capital venture marketshare' The firm said it was advised by LUMA Partners in the deal. READ MORE>>.
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164 TrackStreet Takes $2M For E-Commerce Monitoring
socalTECH
NOVEMBER 8, 2017
Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.
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124 Advantage Solutions Buys Quantum Networks
socalTECH
JANUARY 9, 2020
Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced.
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7 Ways To Improve Return On Your Marketing Investment
Startup Professionals Musings
APRIL 16, 2023
Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). Social-media advertising. Display advertising.
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MomentFeed Names Tech Veteran Nick Hedges As CEO
socalTECH
JULY 9, 2019
Hedges is a longtime Southern California technology veteran, who was most recently President and CEO of Velocify. Hedges served in that position until its recent acquisition by Ellie Mae. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.
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Rubicon's IPO Filing: Who's Next?
socalTECH
FEBRUARY 5, 2014
The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?
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157 Adform Raises $5.5M In Series B To Bolster Efforts In US
socalTECH
MAY 12, 2014
Online advertising technology provider Adform announced today that it has raised $5.5M In particular, Adform said the finacning will go to bolster sales efforts out of its Los Angeles and New York City offices. programmatic europe online advertising capital venture adform' The company--which has a chunk of its U.S.
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TikTok Hopes Startups Can Breathe Life Into Its Shopping Struggles
Tech.Co
NOVEMBER 28, 2022
Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Don't miss out on the top business tech news with Tech.co's weekly highlights reel.
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148 OpenX Names Chief Customer Officer
socalTECH
MAY 28, 2014
Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations. READ MORE>>.
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