socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

APRIL 25, 2017

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company. READ MORE>>.

Snapchat 124

Snapchat Advertising Los Angeles Tool 124

socalTECH

FEBRUARY 24, 2009

Woodland Hills-based Gumiyo , which develops tools for enabling mobile web sites, has scored a new customer. According to accounting and advisory firm CNM LLP, it has partnered with Gumiyo to deliver collateral, advertisements, business cards, and other media via SMS from its web sites. Financial terms of the deal were not disclosed.

Woodland Hills 100

Woodland Hills Customer Custom Southern California 100

socalTECH

SEPTEMBER 20, 2017

TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok. READ MORE>>.

Sales 124

Sales Santa Barbara Software Review Technical Review 124

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Custom Insurance Programs for Technology Companies. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Power said the move will help its customers by allowing marketers to measure online activity and link that to actual vehicle sales. READ MORE>>.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. According to the two, Healthline will create digital advertising solutions and represent categories on LIVESTRONG.COM, Demand Media''s health and fitness site.

Demand 124

Demand Media Santa Monica Advertising 124

socalTECH

DECEMBER 11, 2009

Custom Insurance Programs for Technology Companies. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Startups Made Simple.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

JULY 5, 2016

Are we helping you to find and win customers and deals? Our coverage is supported by our members and sponsors -- not by web or mobile advertising -- and we need you to show your support by becoming an ongoing member. If so, we need YOUR support. Join today at [link] READ MORE>>.

News 113

News High Tech Southern California Venture Capital 113

socalTECH

MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. offers up news, reviews, tips, and other information on iPhones. stacksocial deal iphone publishing content advertising ecommerce store'

Technical Review 140

Technical Review Technology Software Review Tips 140

socalTECH

OCTOBER 4, 2010

Irvine-based Autobytel , the operator of online auto information websites and a related, Internet leads business for auto dealers, reported today that it has partnered with another firm on better advertising analytics and optimization. Tags: autobytel online analytics auto buying advertising. READ MORE>>.

Advertising 150

Advertising Report Customer Custom 150

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. READ MORE>>.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

NOVEMBER 17, 2009

Custom Insurance Programs for Technology Companies. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Sponsoring socalTECH's Executive Moves section. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Startups Made Simple.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

MAY 8, 2012

The FTC said that MySpace agreed to settle charges that it misrepresented its protection of users' personal information, including using users' age, gender, and other information to customize ads for users, including providing advertisers with the Friend ID of users who were viewing particular pages on the site.

Social Network 145

Social Network Advertising Sites Media 145

socalTECH

MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. Ted Dhanik: There's two ways to approach this: integrated content versus advertising. If it's a post, how many comments did it get?

Advertising 183

Advertising Platform West Hollywood Content 183

socalTECH

FEBRUARY 9, 2010

Custom Insurance Programs for Technology Companies. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Costello and Sons Insurance Brokers (www.costelloandsons.com). Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

SEPTEMBER 28, 2018

If you're a bricks-and-mortar retailer, looking for information on your customers, it's often very tough to figure out who's coming in the door. Amit Jain: Bridg is a customer data platform and marketing technology for offline retailers. Brig is a customer data platform for offline retailers.

Startup 113

Startup Customer Custom Sales 113

socalTECH

FEBRUARY 1, 2011

Commission Junction launched its PayPerCall services last year, looking to help its clients with converting customers who browse information online or offline, but want to complete a sale over the phone. Commission Junction said it is finding that callers appear to be more ready to buy, versus online shoppers who are just browsing.

Santa Barbara 180

Santa Barbara Advertising Sales Services 180

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). Gabe Gottlieb: We provide competitive and market intelligence for online advertising. They have a huge customer base, and it's a great growth opportunities. Tell us about your company?

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100

socalTECH

MARCH 1, 2011

Los Angeles-based Paperlinks , the developer of iPhone applications focused on QR codes and headed by Hamilton Chan, is announcing today that it has launched a new product to help businesses connect with customers. Paperlinks is the publisher of the identically named iPhone application.

Content 167

Content Advertising Web Los Angeles 167

socalTECH

MARCH 23, 2009

Westlake Village-based ValueClick Media announced today that the firm has rolled out a new service to allow advertisers to personalize banners ads for consumers. According to the firm, its new ActiveAds offering allows advertisers to create customized messages in their banners, based on anonymous information from the client or ValueClick.

Westlake Village 100

Westlake Village Advertising Media Sites 100

socalTECH

NOVEMBER 11, 2010

Dex One said it will continue to manage the Business.com site and support existing customers through an extended transition period. The firm was backed by investors eCompanies, Benchmark Capital, Cahners Business Information, Financial Times Group, Industryclick, Institutional Venture Partners, and McGraw-Hill. READ MORE>>.

Santa Monica 236

Santa Monica Southern California Advertising Content 236

socalTECH

MARCH 12, 2019

We have built an application services platform for vehicles, and our first customer was actually USAA. That's where we started to play with Honda, our next big customer, where we have built out these infotainment and commerce systems in a vehicle, with an ad platform on top of what we started as an incentive for safe driving.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

APRIL 21, 2017

For people who send things out, it's a chance to be in front of your customer. We're working with some very large, extremely well known CPGs to help them establish that direct selling channel, and help them create a relationship with their customer. You need to understand what it means when a customer receives a product.

Startup 145

Startup Product Customer Custom 145

socalTECH

APRIL 11, 2012

Pasadena-based Punchcard , the Idealab startup developing mobile apps to encourage customer loyalty at retail businesses, announced today that it has launched a new product, Punchcard for Business. Pricing on the new product was not disclosed. The firm's apps run on both Android and iPhone.

Product 210

Product Idealab Pasadena Mobile 210

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. We distill that information with very high accuracy.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

socalTECH

JANUARY 18, 2019

The dealer didn't have much information or knowledge on how to get a charger installed, or where to go and find an electrician, and I figured that others also were experiencing this as well. We haven't done any paid marketing or advertising, but more and more companies are finding us, and our business has started developing.

Startup 243

Startup Customer Custom Entrepreneur 243

socalTECH

JUNE 23, 2011

One, is with cause marketing, engaging your customers around causes; second, is employee engagement around causes, and the last is corporate social responsibility, companies working with vendors or other folks they work with, and the public in general. Ryan Scott: We focus on a couple of things. We like to call ourselves a cause integrator.

Causecast 222

Causecast Startup Content Education 222

socalTECH

JANUARY 18, 2011

An example of that is when the BP oil spill occurred, people started to search for information about old oil spills, like the Exxon Valdez. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming from search, you're researching information. That's what we are finding.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. From a customer standpoint, though, it's pretty clear. So, from the customer side, it was much easier. We'll also be doing significant enhancements to our customer portal.

Startup 174

Startup Metrics Customer Custom 174

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. Fortunately, the Director of Global Customer Experience at Google, became our first investor, so we could start and figure out the content problem for small and medium businesses. What's your background?

Help 133

Help IP Content Google 133

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Our main goal is to get with the advertising networks, and we're now working with advertising networks in town.

Mobile 249

Mobile Startup Advertising Sites 249

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127

socalTECH

OCTOBER 1, 2010

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends. How did you start the business?

Startup 193

Startup Newsletter Customer Custom 193

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? We've taken all of the logistics and headache out of defining a campaign for our customers. Contrary to what I would have expected, and many of our customers would expect, performance is the highest for millenials.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

socalTECH

MARCH 31, 2014

Bitvore (www.bitvore.com) has created a system which takes thousands of sources of data, and extracts intelligence out of it to create actionable information out of that vast stream of real time data. Suddenly, everyone is trying to figure out if they need to disclose more information, and need to track that local news.

Orange County 245

Orange County Startup News IBM 245