Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Then, enterprise sales managers assemble pricing rules to ensure their pricing integrity is protected and all channels have a level playing field. In digital advertising, we have it backwards.

Advertising 59

Advertising Sales Software Platform 59

Tech.Co

DECEMBER 29, 2023

RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries.

Startup 210

Startup Generative AI Newsletter Tool 210

Startup Professionals Musings

FEBRUARY 1, 2019

Innovation is key in setting your company apart from the onslaught of promotional media out there today, including email blasts, banner ads on the Internet, and pervasive television spots. Here are some key recommendations for building your branding plan: Find out who your customers are through social media.

Social Media 73

Social Media Customer Custom Mobile 73

Startup Professionals Musings

MAY 1, 2019

Control costs and adjust prices to maintain your margin. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. It’s time to really focus on social media, videos, and email. With that first wave of customers comes a whole set of additional demands on your time and energy.

Metrics 86

Metrics Startup Training Customer 86

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Cote, former Chairman and CEO of Honeywell.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

OCTOBER 9, 2015

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining three million apps that are mostly free, and garnering only trivial revenue through advertising. Free’ doesn’t make it stand out when there are a million alternatives at the same price.

Startup 98

Startup Platform Pricing Netflix 98

Startup Professionals Musings

NOVEMBER 1, 2015

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Startup 116

Startup Pricing Cloud Computing Customer 116

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

Startup Professionals Musings

SEPTEMBER 26, 2014

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Pricing 105

Pricing Cloud Computing Customer Custom 105

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

Startup Professionals Musings

MARCH 3, 2018

Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive. Unfortunately, the mainstream customers who can really drive revenue care more about price. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Pricing 52

Pricing Cloud Computing Customer Custom 52

socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

SoCal CTO

NOVEMBER 11, 2009

I hadn't talked to her in a while and then because of a presentation I did around Social Media for Service Professionals she and I reconnected. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I'd be curious what you are doing with social media for a logistics company.

Marketing 150

Marketing Social Media Blogging Media 150

Both Sides of the Table

JULY 1, 2010

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. Competitors: Google (Invite Media) , MediaMath , X+1.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

MAY 6, 2013

I started a business with two others and we started buying and reselling ad inventory from wholesale prices to retail. As the demands and supplies grew for advertising, we built a stable capital to create Engage:BDR. We also license our ad serving technology to publishers, advertisers, and other ad networks.

Marketing 96

Marketing Startup Incubator Advertising 96

Tech Zulu Event

NOVEMBER 18, 2011

We’ve simplified our pricing, and API partners are now utilizing our technology in unique ways to fulfill a growing demand for entertainment imagery.”. “We’re adding new celebrity pictures at a rate of approximately 40,000 images per day, with around 2 million photos still to be added.

Press 69

Press Entertainment Pricing Blogging 69

Both Sides of the Table

MARCH 25, 2016

So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Will a third-party pay (advertisers, data companies)?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

APRIL 1, 2013

Learning experience includes: on-demand online video tutorial courses, live video-conference workshops, as well as individual online consultations, live workshops, and group programs. Creators can take any course of interest on-demand by purchasing it through our website. How does it work? Take us through your features?

Web 93

Web USC Course Guide 93

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Tech Zulu Event

SEPTEMBER 20, 2010

Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media. How startup can leverage social media to get investors attention. Moderator: Giang Biscan , PhD., Producer of Mixergy & AsAble.com. The Sponsors.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Startup Professionals Musings

APRIL 29, 2022

Stepping into unknown territories takes real customer acquisition marketing and new costs through social media, public relations, and advertising campaigns. Be prepared to create and train a dedicated support group that can keep up with your now large and growing install base of demanding customers.

Marketing 110

Marketing Pricing Startup Customer 110

Startup Professionals Musings

JUNE 2, 2011

Print advertising is expensive, but social media is free. As your services gain demand, your time becomes more valuable and you can charge more. It's amazing how rare it is for professionals to return phone calls and emails promptly, show up on time, or finish a project for the price quoted. You can keep overhead low.

Startup 92

Startup Capital Blogging Ideas 92

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. Because they are anti-competitive most countries ban cartels.

Hulu 292

Hulu Technical Review Content Advertising 292

Both Sides of the Table

APRIL 25, 2011

You struggle to get advertisers to pay your CPM rates and get your page clicks up in a business where you become a near commodity to ever other website out there. You end up needing to add staff and take on more risk without knowing what your future demand will be. Even tech blogs know this.

Services 332

Services Venture Capital IP Startup 332

InfoChachkie

MARCH 2, 2010

There were no price guides, standardized rating systems or baseball card stores. This dramatically increased the value of the highest graded cards and depressed the prices of all other cards which did not meet the exacting standards of the grading services. Eventually, card buying speculation drove prices ever higher.

Pricing 138

Pricing Advertising Marketing Startup 138

Startup Professionals Musings

MARCH 8, 2019

They have no problem shopping in retail to see and test items, yet order online for a better price, and jump to another company for add-ons or support. As a startup, you need to build a large customer base quickly, as Airbnb did with social media work around oversubscribed big-city conferences.

Customer 73

Customer Custom Social Media Startup 73

socalTECH

MARCH 3, 2011

Sure, that's a decent way to approach it, but the result is, studios then want a huge minimum guarantee, which really prices startups out of the market. David Aronchick: The net of our jobs is really harnessing the demand. Our job is to help capture some of that demand. We've really tried to change the model.

Redpoint 201

Redpoint Startup Content .Net 201

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Google acquired YouTube for $1.65

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech Zulu Event

AUGUST 13, 2010

SXSWi is five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. Bootstrapping Marketing Strategy, social media marketing, web applications. . Entrepreneurism / Monetization Advertising, ecommerce, monetization. . jim spencer, media convergence group.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Tech Zulu Event

JANUARY 26, 2016

Top media giants Facebook and Alphabet are determined to grow this number with the introduction of various airborne devices designed to bring internet to the far corners of the globe to boost their revenues. For the VPN industry specifically, we will see a lot of new providers as the barrier to entry is extremely low, and demand is high.

Commerce 40

Commerce Mobile Technical Review Google 40

SoCal Delicious

OCTOBER 8, 2012

Prices are soaring in the beachfront communities tech types favor, and rents in these. There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. Prices have gone up dramatically on this beachfront strip. the entertainment industry.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

Both Sides of the Table

JULY 10, 2011

Some will cite my investment two years ago in social-media advertising company Ad.ly This is important both to maintain a consistent user experience (think the cleanliness of Facebook UI versus that of MySpace where users controlled the UI more) as well as to have advertising be an important part of their economic future.

Platform 307

Platform News Startup Invest 307