socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon.

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Product Clearstone Advertising Demand 133

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? For Legalzoom, it's a very different model.

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Demand Media eHow Content 240

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

socalTECH

JULY 2, 2014

Los Angeles-based data provider Factual said Tuesday that it has partnered with Adelphic , a provider of a mobile, demand-side advertising platform aimed at agencies and brands. factual adelphic mobile advertising targeting demand geolocation geofencing' Financial details of the partnership were not disclosed.

Mobile 138

Mobile Demand Advertising Platform 138

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

OCTOBER 21, 2019

Los Angeles-based advertising exchange operator Rubicon Project said this morning that it has acquired RTK.io , a developer of open source, header bidding solutions for publishers. Rubicon says that RTK's solutions are build on the same, open source framework as its own, Demand Manager product portfolio, Prebid.

Framework 100

Framework Advertising Demand Los Angeles 100

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Singh was most recently EVP of Product, Technology, and Operations at News Corp.' Singh was most recently EVP of Product, Technology, and Operations at News Corp.'s READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef.

Platform 133

Platform Marketing Journal Google 133

socalTECH

JULY 10, 2013

Los Angeles-based Factual , the location data provider headed by Gil Elbaz, launched two new products Tuesday, aimed at mobile personalization and ad targeting. Pricing on the two new products was not announced. That arrangement will provide its advertisers and demand-side buyers to target ads, all based on data from Geopulse Audience.

Tool 173

Tool Mobile Advertising Demand 173

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. We Create Demand for California's Technology Companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: sponsor advertising. Helping entrepreneurs succeed.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

MAY 28, 2015

Los Angeles-based HelloTech (www.hellotech.com) wants to be the service that you refer all of your friends and family to, instead--by offering up low cost, on-demand, in-home technical support. First and foremost, it's an on-demand, in -home technical support service. How does HelloTech work? How is this different from other services?

Demand 100

Demand Technical Support Startup Seed Funding 100

socalTECH

APRIL 5, 2010

Demand, and Eric Matza as Director of Product Marketing. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

socalTECH

JULY 6, 2011

In a sign that demand for employees from Southern California technology firms is on the rise, two, separate announcements Wednesday from local companies indicates that hiring demand at local companies is up, and companies are again scrambling to fill positions.

Southern California 160

Southern California Westlake Village MyLife Technology 160

socalTECH

FEBRUARY 9, 2010

We Create Demand for California's Technology Companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Backing Southern California's next great technology companies. Silicon Valley Bank (www.svb.com). Helping entrepreneurs succeed. Need office or Tech Space?

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

JUNE 8, 2011

Jimmy Hendricks: Our lead product is a white label, daily deal product. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. We see those three products working together, as features of one platform which both can be used independently, as well as together.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

OCTOBER 13, 2009

Factual said its products are being used by such companies as Demand Media and its Livestrong.com site. Applied Semantics is one of Southern California's most stealthy successes, and developed the key AdSense part of Google's advertising engine. It was acquired by Google with pre-IPO stock in 2003. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. We have four different ways people can make money.

Help 113

Help Commerce Platform Orange County 113

socalTECH

JULY 7, 2010

Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. which he sold to AOL.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. For example, take a product from a major electronics retailer, a 42-inch flat screen TV. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

FEBRUARY 24, 2010

How we do so, is we help consumers discover new products and shop for them. Historically, ThisNext has always been the umbrella brand to help people shop for product they are interested in, across multiple verticals. Traditionally, that has been products in fashion/beauty, home/garden, sports/outdoors, and parenting and green.

Content 165

Content Demand Sites Media 165

socalTECH

MARCH 6, 2013

We caught up with co-founder and CEO Joey Flores to learn more about the service, plus hear more about the new on-demand service and the challenges it is trying to help musicians and labels deal with in the age of Internet streaming. Can you talk about what the new product is about? What is Earbits?

Demand 166

Demand Startup Platform Sites 166

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Steve Goldman: Ace Metrix is actually the first, on-demand measurement service of TV advertising effectiveness.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. NastyGal -- which was just about unheard of a year ago -- has rocketed to a over $100M business, driven by women's clothing, shoes, and other products. The now-public. Rubicon Project.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. The client demand we are seeing as we have married our analytics with Jovian's engineering is staggering. Advertisers are known for their creative focus, not focus on analytics.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? That allows us to not only be razor-focused on the product, and to prove out the product, but it also forced us to be very disciplined in running the business for profit. Jonathan and I have been doing this for awhile.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

socalTECH

FEBRUARY 15, 2019

There's lots of noise in the on-demand tutoring space, especially connecting people virtually, however, in my experience, it's in the best interest of consumers to get in-person, local tutoring. If you look at the other players, I believe, on-demand tutors will never exist. We have product, people, and have our foundation set.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

JUNE 5, 2012

We then take that information and find trends and metadata, and all that content and sharing, and use it to drive e-commerce, and to design and manufacture apparel products. I started with a men's apparel brand doing marketing, creative, and branding, and worked on everything from production to design and manufacturing.

Startup 182

Startup Commerce Design Media 182

socalTECH

MARCH 4, 2010

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. There is a huge demand from people, who have gone there to buy products.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

socalTECH

JUNE 23, 2021

Alex Nocifera: We help the enterprise, large brands, working with brands like US Cellular, Panera Bread, Square, Uber, and help them generate demand for their products and services in a local, acute manner. What is Field Day? Last question, so what's next for you? How do you get to places people are actually going to hear your story.

Marketing 113

Marketing Los Angeles Zag Startup 113

socalTECH

OCTOBER 28, 2016

Those were companies like Maker Studios, disrupting the traditional production of content. It's the same way that both investors and entrepreneurs used to think about New York with financial technology or advertising, because of the relationship to Madison Avenue and Wall Street. Those areas were reflective of the LA startup economy.

Startup 100

Startup Entrepreneur Funding Incubator 100

socalTECH

APRIL 14, 2010

Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture. Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

APRIL 12, 2011

It's like New York, which because of all the advertising folks who have spun out of the companies and agencies there where the economy tanked, and have started creating innovative companies. That might be virtual goods, or monthly subscriptions to services like handbags, shoes, baby products, children's products, anything.

Riot Games 199

Riot Games Technology Los Angeles Entrepreneur 199

socalTECH

JUNE 13, 2013

But, the demand for video is really high. My background is at Paramount, in the film department, and I also ran my own production company. There''s quite a bit of friction in the labor market, whether that''s for traditional film-making or advertising. We''re filling a need in the marketplace. How did the company start?

Ideas 243

Ideas Content Startup Web 243

socalTECH

OCTOBER 17, 2017

They're really looking for enterprise-ready companies, who are innovative, and ready to scale, and who are really aligned with what Microsoft is trying to achieve with their customers and products. We built the first, networkable contact management product, Goldmine, to run on top of Novell. How did you get involved with Microsoft?

Startup 113

Startup Canoga Park Email Google 113

socalTECH

OCTOBER 21, 2009

Publishers can come and snap valuable data into our website, to augment end user's experience, and developers can help user our data and our API to build more innovative applications, and to be more productive because of the significant availability of this trusted data. That became the underpinning of several products.

Startup 190

Startup Google S3 Platform 190