Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

MAY 15, 2013

The new design comes as many in the industry have pointed to a new, competitive era, due to the rise of mobile platforms, tablets, and a move away from the traditional, desktop web experience where eHarmony made its mark. eharmony design dating matchmaking couples marriage online redesign' READ MORE>>.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The impact of this is that hyper-speed, hyper-scale advertising automation/decisioning platforms now require hardware that’s faster than hardware required to scale Web sites or mobile applications.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. — Fat Tail Capital (@FatTailCapital) March 25, 2022.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JUNE 8, 2011

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. We were crowd sourcing artists and design. So, we took that contest and crowdsourcing platform, and started ArtisticHub.

Platform 263

Platform Training Software Review Advertising 263

socalTECH

FEBRUARY 18, 2011

Deena Varshavskaya: Wanelo--from Want-Need-Love-- is a community platform for shopping. Deena Varshavskaya: I was thinking about alternatives to advertising, because I think advertising just fails to deliver relevance. We have designed Nick.com, and worked with Disney, MySpace, back in the day, and other big brands.

Technical Review 200

Technical Review Sites Advertising Design 200

socalTECH

OCTOBER 6, 2016

According to Rubicon, it has named Tom Kershaw--most recently Director of Product Management for Google Ads and Commerce, to the position, where he will be responsible for product development, platform strategy, product design, prioritization, and go-to-market planning, as well as oversight of the company's engineering capabilities.

Google 138

Google Product Commerce Los Angeles 138

socalTECH

NOVEMBER 12, 2009

San Diego-based Brickfish , a developer of social media and online advertising software, said today that online shoe and apparel firm Zappos.com and Steve Madden are using its social media platform. Tags: brickfish social media advertising zappos steve madden football shoes retail ecommerce. READ MORE>>.

Social Media 113

Social Media San Diego Advertising Media 113

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

socalTECH

SEPTEMBER 24, 2015

We recently ran into Chris Tragos , one of the co-founders of Jetpack (www.jetpack.net), provider of an online ad platform. Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. What is Jetpack, and what do you do?

Buzznet 100

Buzznet Outsource Development Design HTML 100

Tech Zulu Event

MAY 10, 2013

Talenthouse will be opening up their platform containing over 20 million pieces of creative to assist participants in their development. About Talenthouse: Talenthouse is the world’s platform for creative collaboration, connecting aspiring talent, established artists and brand advertisers. Sponsored giveaways and contests.

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. .” That was a lie. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

OCTOBER 12, 2020

I started protyping an idea of how to do this, across all platforms. We did a lot of testing before we actually started designing and building Bingie, including running surveys, and started with kids as young as fourteen and people as old as 70. I told him my idea, and after he sold his company, we started working on fundraising.

Startup 113

Startup Netflix Ideas Content 113

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Call tracking isn’t new, but the way that we’ve built it into our platform is. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

StartUp Beat

JUNE 22, 2018

That’s a large part of why he decided to create LawMaker.io , which bills itself as a revolutionary platform that gives those in the U.S. Touting itself as a “free lobby for the lobbyless,” Thakkar said its a platform that could very much change the face of U.S. ” Lawmaker.io We built LawMaker to change this.

Platform 40

Platform Ideas Startup Statistics 40

Tech Zulu Event

AUGUST 29, 2013

We uploaded the photo to Instagram and Facebook, told our friends and family what an amazing flying experience we had, touting the airline, yet we missed the interaction with the brand itself and any response or kickback for their recommendation and advertising on their behalf. The relationship felt one sided.

Advertising 98

Advertising Social Media Entertainment Media 98

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. At the tender age of 15, Tanz teamed up with his friend Michael Schneider (the CEO of MobileRoadie ), to create the design firm Fluid Design. from Carnegie Mellon University.

Advertising 98

Advertising Santa Monica Startup Content 98

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. AdWallet (Albuquerque, NM). That’s the concept behind AdWallet. Culpability (Atlanta, GA).

Startup 79

Startup Mentor Platform Help 79

Tech Zulu Event

JULY 10, 2015

imperson provides an artificial intelligence platform enabling fans to have conversations with their favorite movie and TV characters. StatMuse is developing an artificial intelligence platform to help sports fans explore data using simple, natural language. Advertiser Optimization. Video Engagement Platform.

Class 40

Class Artificial Inteligence AMA Platform 40

Tech Zulu Event

AUGUST 22, 2012

GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. It enables marketing firms to work together on a variety of functions including planning, content creation, analysis, social advertising.

Social Network 65

Social Network Marketing Networking Social Media 65

socalTECH

FEBRUARY 4, 2009

Peter Hoskins: Mania TV sells, produces, packages, and distributes original programming on the Internet and other new media platforms. We sell advertising and have been very fortunate to have the best brands advertise on our network. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. I talked about the platform moves of Twitter and why it should be expected. Message of the week (from Fred Wilson) – “don’t fill cracks&# but innovate in new ways with the platform. It’s core platform stuff.

Venture Capital 271

Venture Capital Capital Google Platform 271

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? an enterprise social networking platform provider located in Los Angeles, CA. What are the risks and rewards?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

APRIL 4, 2015

Concentrate your efforts on two to three platforms to start. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

SEPTEMBER 7, 2010

Zac Brandenberg: Meteor Games is a game design studio, focused on casual social games. We were well suited to design and develop those games, because we already had the infrastructure in place, and the founders were experts in game design. Zac, thanks for sitting down with us today. What's the story behind Meteor Games?

Beverly Hills 182

Beverly Hills Advertising Design Activity 182

Startup Professionals Musings

FEBRUARY 4, 2017

Then it’s time to innovate through the channels or platforms that are relevant. Several companies, including Mastercard, Coca-Cola, and Doritos have let customers build commercials and design contests, with big rewards for the customer and for the company. Don’t repurpose, re-imagine. Want control? Give something away.

Marketing 82

Marketing Demand Startup Customer 82

Startup Professionals Musings

OCTOBER 5, 2013

Then it’s time to innovate through the channels or platforms that are relevant. Several companies, including Mastercard, Coca-Cola, and Doritos have let customers build commercials and design contests, with big rewards for the customer and for the company. Don’t repurpose, re-imagine. Viral is an outcome, not a strategy. Want control?

Marketing 104

Marketing Demand Startup Customer 104

Tech Zulu Event

DECEMBER 6, 2013

That means opening up operating systems for cars and sharing data drivers are generating: Navigation destinations, throttle angles, commuting patterns, speeds, sharing all that to open these platforms. Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive).

Advertising 97

Advertising Startup Marketing Mobile 97

socalTECH

OCTOBER 10, 2013

Michael Kleist: Tradesparq is a B2B trade platform. Now, we''re looking at Southern California because there''s lots of talent in the area of design, and we also want to start targeting enterprises here who want to start sourcing products in Asia. What is Tradesparq? We then add things like ratings, and then shipment data.

Southern California 170

Southern California Startup SoCal CTO Hire 170

socalTECH

AUGUST 15, 2012

Elliot Darvick: Unbucket is a platform that enables people to enable planning of their future experiences through collaborative lists. For all of the online advertising out there, there are few places you can advertise against a stated interest, which we think is the most valuable signal of all. What is Unbucket? READ MORE>>.

Startup 153

Startup Advertising Los Angeles Mobile 153

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The curated approach gives advertisers and publishers more comfort in knowing the quality of content they will be amongst. They aggregate other people’s content and curate it into categories.

Capital 265

Capital Venture Capital Veoh Startup 265

StartUp Beat

NOVEMBER 14, 2017

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. That’s where influencer marketing agencies come in – they find and package talent from social video platforms such as Youtube, Facebook, Instagram, and Twitter.

Social Media 40

Social Media Software Review Media Marketing 40

socalTECH

MARCH 1, 2012

While I was there, I was product manager leading efforts to include third party content into the platform. After IAC, I started my own company, MerchEngines, which was a search marketing platform for local businesses. That was a rocket ride as well, and that took us to a top 10 website, and NBC took an equity steak in the company.

Southern California 245

Southern California Idealab Startup Customer 245

Startup Professionals Musings

SEPTEMBER 2, 2012

Then it’s time to innovate through the channels or platforms that are relevant. Several companies, including Mastercard, Coca-Cola, and Doritos have let customers build commercials and design contests, with big rewards for the customer and for the company. Don’t repurpose, re-imagine. Viral is an outcome, not a strategy. Want control?

Customer 100

Customer Custom Marketing Demand 100

Tech Zulu Event

SEPTEMBER 13, 2012

The reason the firm says inspired it to design Mimiboards ; adding to its passion for Africa, love of technology and being into local content. Location based advertising and marketing is something that’s been attempted but not yet perfected. We are completing the Advertising model, where board owners can actually make some money.

Advertising 91

Advertising Media News Content 91

Tech Zulu Event

DECEMBER 23, 2013

In-picture advertisements? ” Online advertising is changing. He explains with online marketing in general, there’s the huge shift into native advertising (inputting marketing messaging in line with content users are actively engaging with) – Largely due to a shift away from traditional in banner advertising.

Technical Review 76

Technical Review Advertising Google Screening 76