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The Trade Desk Launches In China

socalTECH

Ventura-based programmatic advertising technology developer The Trade Desk said this morning that it has officially launched its programmatic ad buying platform in China. According to The Trade Desk, the move comes as global advertisers are looking to reach audiences in China, and because the country is a key growth market.

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Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. My time with TFA instilled in me a deep commitment to education, inspiring me to dedicate my life to guiding young minds through the world of mathematics. Be Genuine: Emphasize your genuine passion for teaching and your commitment to education.

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NewsCrafted Raises $1.1M

socalTECH

NewsCrafted publishes professionally printed newsletters which combines custom content and localized advertising and distributes it to individual elementary and middle schools--all based on a custom software publishing tool developed by the company. NewsCrafted is led by David Koenig. READ MORE>>.

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OpenX Names CFO, Chief People Officer

socalTECH

Los Angeles-based programmatic advertising marketplace operator OpenX announced this morning that it has made two major executive hires, to support growth at the company. OpenX said it has named Eric W. Muhlheim as its new Chief Financial Officer, and named Laura Revenko as its Chief People Officer. READ MORE>>.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

The cost of any new product these days must include education and rollout marketing, perhaps equal or greater than the development costs. Solution may require new category development time. This may require you selling exclusivity, doing channel development, or alliances with new partners. Incent these early.

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Boston Startup School Launches | Education 2.0

Tech Zulu Event

Boston Startup School set out to leverage the renewable resource of graduating seniors in Boston to fill that gap by adding to the education of entrepreneurial-minded Gen-Yers. The school has been designed to provide hard skills and develop soft skills that one would only receive on the job at a startup, and to do so well before being hired.