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Snap accelerator names its latest cohort

TechCrunch LA

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. Wabisabi Design, Inc.

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Immersv Launches Virtual Reality Ad Platform

socalTECH

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. Immersv is led by co-founder and CEO Mihir Shah. READ MORE>>.

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GumGum Sports Adds New Sponsorship Analysis Module

socalTECH

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

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Triton Digital Acquires Omny Studio

socalTECH

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

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Beyond Entertainment | Social Media as a Tool for Marketers

Tech Zulu Event

Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. It’s All in the Numbers.

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PostUp Buys UberTwitter, Becomes UberMedia

socalTECH

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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