socalTECH

JULY 19, 2017

Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release.

Entertainment 113

Entertainment Advertising Los Angeles Technology 113

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Originals, Head of Creative Development. davidbeebe. jennipowell.

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. Crawford is a member of the board of Lionsgate Entertainment, and previously was a portfolio manager at Capital Research and Management. READ MORE>>.

Idealab 164

Idealab Advertising Mobile Pasadena 164

Tech Zulu Event

NOVEMBER 14, 2010

Join us tomorrow as TechZulu brings you the Digital LA Entertainment Apps panel live featuring speakers from Disney ABC TV, FOX, Universal, Comcast, Fandango, Mobile Roadie, etc. They'll discuss the development, content, creation, approval process, and marketing for smartphone and tablet apps (iPhone, iPad, Blackberry, Android, etc.)

Entertainment 92

Entertainment Fandango Social Media Advertising 92

socalTECH

AUGUST 1, 2013

Lootsie said the company''s rewards program is aimed at helping advertisers better connect with game players, bypassing banners and pop-ups which are disliked by gamers--and instead, offering up all kinds of rewards for player who engage with advertisers. lootsie games rewards content videogame developer advertising ingame'

Advertising 153

Advertising Entertainment Content Los Angeles 153

socalTECH

JANUARY 24, 2019

Santa Monica-based GumGum Sports , the developer of computer-vision software used for "sport media valuation", led by Ophir Tanz, said on Wednesday that it has doubled both its number of employees, and number of clients in 2018. The company did not announced how many employees it added, nor how many clients. READ MORE>>.

Santa Monica 113

Santa Monica Advertising Entertainment Tool 113

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Tags: break media entertainment content advertising internet server. READ MORE>>.

Media 154

Media Break.com Advertising Entertainment 154

Tech Zulu Event

JUNE 26, 2013

From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. While 63% of local users on social networks are more likely to use a business or develop brand loyalty to a product or service that has its info on a social media site. It’s All in the Numbers.

Social Media 82

Social Media Entertainment Media Tool 82

InfoChachkie

JULY 9, 2012

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Despite the snarky rumors that Google’s content development program was poorly managed at its outset (e.g.,

Google 133

Google Develop Development Funding 133

socalTECH

JANUARY 27, 2009

Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers.

Break.com 100

Break.com Develop Development Screening 100

socalTECH

JUNE 2, 2011

Long Beach-based Cie Games , the social games developer behind Car Town for Facebook, said today that it has named Carey D'Souza as its new Chief Operating Officer. D'Souza was most recently at online games maker Nexon America, and also has served at Evoco and Electronic Arts. READ MORE>>.

Electronic Arts 160

Electronic Arts Long Beach Entertainment Advertising 160

socalTECH

JANUARY 8, 2020

Now, we've taken what we've learned about developing an impassioned audience, and creating content that they would find interesting in the long term, and engaging them in a different format than print, or on the web, or in the form of events and clubs that we've done before. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

JANUARY 21, 2011

Pasadena-based PostUp , the Internet advertising firm spawned out of Idealab, said Friday afternoon that it has acquired UberTwitter , developer of a Twitter client that runs on the BlackBerry Platform. Financial terms of the deal were not disclosed. As part of the acquisition, the firm said it has changed its named to Ubermedia.

Idealab 196

Idealab Technology Council Southern California Pasadena 196

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. As noted in YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

AUGUST 18, 2010

Los Angeles-based Total Immersion , a developer of augmented reality software which superimposes computer generated graphics onto live webcam video, said today that it is powering an eco-awareness program in Los Angeles. Financial details of the win were not disclosed. The firm is headed by Bruno Uzzan. READ MORE>>.

Redondo Beach 165

Redondo Beach Education Los Angeles Entertainment 165

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

AUGUST 1, 2012

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.

Screening 164

Screening Burbank Advertising Tool 164

socalTECH

MAY 2, 2019

Santa Monica-based GumGum Sports , which develops artificial intelligence (AI)-powered software to help quantify the amount of exposure sponsors are getting from sports sponsorships, has tapped a veteran of ESPN as its newest executive. According to GumGum Sports, it has named Tori Stevens as Senior Vice President of Customer Success.

Artificial Inteligence 100

Artificial Inteligence Santa Monica Entertainment Software 100

socalTECH

JANUARY 9, 2013

Southern California is the center of the entertainment industry, which not only includes the world of Hollywood, movies and film, and television, but is also the home of the music industry. All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. Music Prodigy.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans.

Help 115

Help Startup Activision Media 115

socalTECH

JUNE 9, 2010

Los Angeles-based Total Immersion , the developer of augmented reality software run by Bruno Uzzan, said this week that both the U.S. Army is using Total Immersion for an augmented reality entertainment game which allows users to race against MRAP and Stryker armored vehicles via the web and at certain NASCAR events. READ MORE>>.

Entertainment 154

Entertainment Advertising Web Los Angeles 154

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

JUNE 24, 2009

Los Angeles-based Big Stage Entertainment , which develops avatar creation technology for turning photos into animated, 3-D likenesses, said Wednesday that the firm has launched a new effort targeted training content creators on the firm's products. Tags: bigstage stage entertainment avatar content. READ MORE>>.

Content 100

Content Tech Coast Angels Mission Ventures Entertainment 100

Tech Zulu Event

NOVEMBER 25, 2013

Ad/Banner blindness, a talent which we’ve developed rather well as a society: The ability to subconsciously block out commercials WHILE physically watching. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. LET’S TALK ABOUT ENTERTAINMENT. FROM THE BEGINNING.

Entertainment 98

Entertainment Advertising Startup Media 98

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

TechCrunch LA

AUGUST 15, 2018

” There are other tools out there, IBM has OpenPages and ThomsonReuters developed a tool for audit and risk and compliance , but these software services pre-dated Sarbanes-Oxley, and were not made with a modern organization in mind, according to Lee and Kim. “Companies still manage Sarbanes-Oxley in Excel.”

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

Paramount 187

Paramount Entertainment Hollywood Content 187

Tech Zulu Event

MAY 10, 2013

As creators, developers, and hackers, we love a good challenge and even more so with time restrictions. We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. It’s our fuel. Myself included.

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG <JG change the link in first sentence to the infoChachkie post> As noted in YouTube Scores A Solid Return On Its Video Development Fund , many YouTube personalities are sensitive to the nature of the ads associated with their content. Coull Entrepreneurs Get More Customers.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

JUNE 30, 2010

Los Angeles-based Total Immersion , the firm working on augmented reality technology, said today that it has inked a deal with digital camera manufacturer Olympus and its advertising agency Mullen, to developed an augmented reality application for the Olympus PEN E-PL1 micro camera. READ MORE>>.

Screening 145

Screening Entertainment Advertising Los Angeles 145