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Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Originals, Head of Creative Development. davidbeebe.

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GumGum Snags Amazon Vet For Sales Efforts

socalTECH

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178
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Gorilla Nation, AtomicOnline, Double Helix, Springboard In Big Merger

socalTECH

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

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CreatorUp Links You With Top Filmakers & YouTube Creators To Make Awesome Web Series

Tech Zulu Event

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. That, of course, is what you're selling to your advertisers.

Media 150
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Develop viral content. Someone has to design and create those entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by e-mail. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs.

Marketing 139
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Total Immersion Wins Army, Air Force

socalTECH

Los Angeles-based Total Immersion , the developer of augmented reality software run by Bruno Uzzan, said this week that both the U.S. Army is using Total Immersion for an augmented reality entertainment game which allows users to race against MRAP and Stryker armored vehicles via the web and at certain NASCAR events.