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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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GumGum Sports Adds New Sponsorship Analysis Module

socalTECH

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

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Break Media Goes 3D

socalTECH

Los Angeles-based Break Media , the online entertainment site run by Keith Richman, said today that it has launched a new, 3D video channel--and will also produce its own, original 3D series. Tags: break media content publishing hollywood. The channel will also feature other, 3D videos from across the web. READ MORE>>.

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Break Media Ties With BlueKai, exelate

socalTECH

Los Angeles-based Break Media , which operates a number of Internet media and entertainment properties focused on men, said late Tuesday evening that it has partnered with BlueKai and exelate , two firms providing online advertising data. Tags: break media content publishing advertising bluekai exelate.

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Social Reality Sets Kathy Ireland As Branding Advisor

socalTECH

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

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Neel Grover: How Indi Is Helping People Earn Money For Their Knowledge

socalTECH

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

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GumGum Touts Growth In Employees, Clients

socalTECH

Santa Monica-based GumGum Sports , the developer of computer-vision software used for "sport media valuation", led by Ophir Tanz, said on Wednesday that it has doubled both its number of employees, and number of clients in 2018. The company did not announced how many employees it added, nor how many clients. READ MORE>>.