Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. Why Shouldn’t Most Services Businesses Raise VC? You’re a small fish. That is $12 million in profits over 3 years.

Services 332

Services Venture Capital IP Startup 332

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. Financial terms of the buy were not disclosed. READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

Tech.Co

MARCH 25, 2022

By ensuring their value isn't bloated, the company will net its employees better equity over time. They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

JUNE 8, 2015

Calabasas-based On Assignment , whih provides temporary professional staffing services, said Friday that it has acquired Creative Circle , in a deal worth up to $600M. 540M of the initial acquisition price was cash, with the remainder in equity. READ MORE>>.

Calabasas 100

Calabasas Equity Advertising Acquisition 100

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 2 million equity round.

Equity 65

Equity Social Media Google Tool 65

socalTECH

NOVEMBER 3, 2011

El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, was backed by BIA Digital Partners II LP, a private equity investment firm, as part of its acquisition of BrokersWeb , BIA announced Thursday. Vantage Media had announced the deal in September, without any financing details.

El Segundo 140

El Segundo Media Equity Advertising 140

socalTECH

DECEMBER 17, 2009

Los Angeles-based Rubicon Project , the online advertising optimization service firm headed by Frank Addante, is claiming this morning that the firm saw 270%, year over year growth in 2009. Rubicon Project's online advertising service helps publishers pick the best yielding ads from online ad networks. READ MORE>>.

Clearstone 160

Clearstone Advertising Equity Los Angeles 160

Startup Professionals Musings

DECEMBER 12, 2021

There are many ‘experts’ out there telling you how to do it, or even offering their services. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics."

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

MAY 13, 2010

Los Angeles-based Rubicon Project is reporting today that there was a 25 percent, year-over-year growth in online ad spending, according to the firm's Q1 2010 Online Advertising Market Report. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund. READ MORE>>.

Clearstone 140

Clearstone Advertising Venture Capital Equity 140

socalTECH

MAY 11, 2012

Los Angeles-based Prime Focus World , a provider of technical services to the film, broadcast, and advertising industry, said this week that it has named Massoud Entekhabi as its Global Chief Financial Officer. Prime Focus World provides 2D to 3D conversion, special effects, and animation services. READ MORE>>.

Equity 133

Equity Advertising Los Angeles Services 133

socalTECH

JUNE 25, 2013

The reason why, is the firm has been running ads since January to help get the word out about its service and products. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “I started the process of collecting dental x-rays over three years ago.”

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

SEPTEMBER 6, 2011

According to the filing, the new equity funding has a target of $3.0M. Mogreet uses Mobile Messaging Service (MMS), SMS, QR codes, and more in advertising and marketing campaigns for its clients, which include such companies as Nike, ABC, WB, Paramount, Macy's, Gymboree, and many others.

Mogreet 150

Mogreet Paramount Venice Mobile 150

socalTECH

NOVEMBER 1, 2010

Rubicon said that the new funding round came from News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn. Tags: rubicon project news audience network merger acquisition venture capital advertising. The new funding brings Rubicon's total funding to $60M.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

APRIL 5, 2010

Rubicon develops online advertising optimization software and related services, and is backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and the Peacock Equity Fund. Tags: rubicon project advertising publishing executive software. READ MORE>>.

Clearstone 133

Clearstone Yahoo Advertising Demand 133

Startup Professionals Musings

MAY 1, 2021

Those at the other extreme don’t look up from the grindstone long enough to notice whether all their work is producing sweat equity or just sweat. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Starting a business may be fun, but it’s not easy. Start even before the product is ready.

Startup 160

Startup Patents Competition Social Network 160

socalTECH

FEBRUARY 25, 2009

According to MarketShare Partners, Elevation made a minority equity investment in the firm. MarketShare's software is used by companies such as Charles Schwab, Electronic Arts, and Mercedes-Benz, to allocate marketing, sales, and promotional dollars between various kinds of advertising and media. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

Startup Professionals Musings

FEBRUARY 11, 2023

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. This is the confirmation that your product or service fills a real need in the marketplace.

Startup 118

Startup Satisfaction Customer Custom 118

socalTECH

NOVEMBER 23, 2010

Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

JANUARY 7, 2019

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. READ MORE>>.

Technical Review 157

Technical Review Software Review Startup Coach 157

socalTECH

JUNE 29, 2017

Those local funds are on top of a massive injection of funding from out of area venture capitalists, private equity funds, family offices, and strategic investors. Investment interests: Consumer Internet, eCommerce, enterprise software, cloud computing, financial technology, advertising technology. List ordered by fund size).

Southern California 178

Southern California Venture Capital Artificial Inteligence Capital 178

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. According to Rubicon, the follow on funding round brings its total raised to $33M. READ MORE>>.

Clearstone 100

Clearstone Equity Advertising Research 100

socalTECH

SEPTEMBER 22, 2009

Los Angeles-based Rubicon Project , which provides Internet advertising optimization services to publishers, announced today that it has raised $9M more. The Series C funding was led by the GE/NBCU Peakcock Equity Fund, and also included Clearstone Venture partners and Mayfield Fund.

Clearstone 124

Clearstone Venture Capital Equity Advertising 124

Startup Professionals Musings

MAY 16, 2020

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. This is the confirmation that your product or service fills a real need in the marketplace.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

socalTECH

SEPTEMBER 17, 2013

Dollar Shave Club  the largest razor subscription service  continues to grow, and we are looking for a smart, passionate, and dedicated individual to join the Dollar Shave Club Development Team. Here are some of the positions recently posted to socalTECH''s community job board , which might just be your perfect next move.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

Startup Professionals Musings

MARCH 9, 2019

There are many ‘experts’ out there telling you how to do it, or even offering their services. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. When did the split with AT&T happen?

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. When did the split with AT&T happen?

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

FEBRUARY 15, 2011

Last week, Los Angeles-based FastPay (www.fastpaypartners.com) announced a round of funding and its services for providing advanced payment to online publishers, application developers, and game developers. On one hand, you've got publishers, on the other, advertisers. Tell us a little bit about what FastPay is about?

Advertising 133

Advertising .Net Startup Funding 133

socalTECH

OCTOBER 25, 2010

Kevin O'Connor is the co-founder of DoubleClick , which he took from startup to IPO on the Nasdaq in 1998, sold it to private equity firm Hellman & Friedman for around $1.2 Kevin O'Connor: We're an objective comparison engine for the more complex products and services. What do people find the most useful about your service?

Startup 210

Startup Advertising Examples Santa Barbara 210

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.

Social Media 106

Social Media Startup Screening Advertising 106

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

Startup Professionals Musings

MARCH 12, 2017

There are many ‘experts’ out there telling you how to do it, or even offering their services. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics.

Social Media 69

Social Media Media Metrics Satisfaction 69

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. In between that, I was formerly at the private equity firm Clearlake Capital, out of Santa Monica, which manages 8 billion in private equity investments.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.

Social Media 81

Social Media Startup Screening Advertising 81

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. The way we can combat that, is by constantly adding new features and services, which give users more reasons to stick with us. We're going to add value-added services, points, and giveaway type programs. It's pretty much been all organic.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113