Berkonomics
APRIL 14, 2022
If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. First, you can advertise your brand so that people recognize it when they see it in later materials. Measuring your results.
Berkonomics
DECEMBER 24, 2015
If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.
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Both Sides of the Table
SEPTEMBER 12, 2013
But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. I stayed close.
socalTECH
MAY 10, 2013
We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.
socalTECH
OCTOBER 4, 2013
Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. READ MORE>>. startup award conference wavemaker siemer adomic'
Startup Professionals Musings
SEPTEMBER 3, 2017
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Real customers.
socalTECH
JULY 17, 2019
Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament. GumGum said it caculated $2.96M in sponsor value for that spot over the three U.S.
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