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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

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OpenX Names Chief Customer Officer

socalTECH

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, among others. READ MORE>>.

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magnify360 Launches Advertising Optimization Tool

socalTECH

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

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Want to Know How to Better Partner With, Raise Money From or Be Acquired by a Big Media Company?

Both Sides of the Table

And they invest n select VC funds. 45 minutes in: Andrew’s process for investing in startups. 3:00 You were running corporate development for Yahoo before this? 3:00 You were running corporate development for Yahoo before this? 6:30 Do you disclose which funds you’ve invested in? That they own Reddit?

Media 285
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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

Identify the total investment required for profitability. A very common mistake of early-stage startups is to request a small investment to get started. Yet it took almost six years to become profitable, with revenue only from advertising. Investors will look at competitors in your industry for the norms.

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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at AT&T Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

I had also spent five years at Overture and Yahoo, going back to the Goto.com days. I was recruited for the role when we were still at ATT Interactive in October of 2008, by some of my former coworkers at Yahoo, who had already landed here. Google has to go through channels like us just to get to an advertiser.