Advertisers Stick With GumGum’s AI Technology
L.A. Business Journal
JULY 5, 2021
After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales.
Advertising Journal Technology 
Rubicon Project Hails Growth, New Customers
socalTECH
APRIL 30, 2013
Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". growth realtime exchange advertising online project rubicon' Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., The company was founded in 2007. READ MORE>>.
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TvScientific Targets Connected TVs With New Ad Technology
L.A. Business Journal
APRIL 19, 2021
is creating new ways for advertisers to reach viewers and access valuable data to evaluate the success of campaigns. With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc.
Technology 200
200 
Ryff Raises $12 Million For 3D Ad Placement
L.A. Business Journal
AUGUST 4, 2021
an advertising technology startup, has raised $11.7 Ryff Inc., million in funding.
Advertising 278
278 
The Silent Benefits of PR
Both Sides of the Table
OCTOBER 25, 2014
When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. I once asked somebody at Accenture (where I worked early in my career) why they advertised so much at airports. Give your champions ammunition.
Press 415
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Interview with Tom Grasty, Stroome
socalTECH
JUNE 30, 2010
The Knight News Challenge is a contest which highlights digital news experiments and technology, and is closely watched by those in the news industry. We saw that we had traction in the journalism and news organization marketplace, so we concentrated on that area. Were you able to get over that technology hurdle?
Journal 187
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SRAX Raises $5.5 Million to Fuel European Expansion
L.A. Business Journal
SEPTEMBER 4, 2019
Advertising technology software firm SRAX Inc. announced Tuesday it will bring its product offerings to Europe, an expansion made possible by the closing of an Aug. 12 equity worth $5.5
Equity 231
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GumGum Powers In-Image Ads On Rolling Stone
socalTECH
OCTOBER 5, 2016
Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal.
Santa Monica 178
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Advertising Tech Firm Lucidity Raises $5 Million
L.A. Business Journal
AUGUST 13, 2019
Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.
Marina Del Rey 100
100 AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform
socalTECH
APRIL 17, 2019
Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. READ MORE>>.
Platform 133
133 Venice’s System1 Raises $270 Million
L.A. Business Journal
SEPTEMBER 19, 2017
Venice advertising technology firm System1 announced on Monday that it had completed a $270 million financing round led by New York-based Court Square Capital Partners.
Venice 214
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Verb Technology Reports First Quarter Earnings
L.A. Business Journal
MAY 16, 2019
Hollywood-based interactive video advertising Verb Technology Company Inc. reported its first quarter earnings May 16, posting a loss despite an overall revenue increase in its first earnings report since going public.
Report 100
100 Silicon Beach Report Sept. 25: Video Game Voice Actors End 11-Month Strike
L.A. Business Journal
SEPTEMBER 25, 2017
Video game voice actors end 11-month strike, Snapchat’s new augmented reality effect transforms the sky and OpenX acquires two advertising technology companies.
OpenX 183
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Save Your Spin for Someone Who Cares
Both Sides of the Table
NOVEMBER 29, 2009
Press doesn’t mean anything other than free advertising. Put up your slide with the 5-6 logos of journals that have covered you. Tags: Entrepreneur Advice Raising Venture Capital Startup Advice startup technology vc. He had 2 weeks’ cash left in the bank and was facing massive layoffs or potentially bankruptcy.
Venture Capital 291
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Tech Company Vana Helps Cannabis Companies Build Their Brands
L.A. Business Journal
APRIL 19, 2021
Vana Technologies Inc. founder and Chief Executive Sheldon Owen saw that companies selling cannabis products would need technological tools to advertise in compliance with regulations.
Company 147
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Social Networking and Business Value
SoCal CTO
MAY 15, 2009
Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Does advertising work in the social networking world? What are the risks and rewards?
Social Network 150
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Tech and Entertainment Have a Home in Silicon Beach
Tech Zulu Event
JUNE 10, 2014
The Los Angeles Business Journal recently reported data compiled by SoCalTech.com showing that “L.A. According to the Wall Street Journal , these included Ooma founder Andrew Frame purchasing in Bel Air, and Facebook head of market development Matt Jacobson buying in Manhattan Beach. YouTube is joined by the SoCal outpost for Facebook.
Entertainment 108
108 LA Mayoral Candidate Eric Garcetti to Keynote Inaugural Silicon Beach Fest
Tech Zulu Event
JUNE 19, 2012
Garcetti, who is currently running for Mayor of Los Angeles, is a fourth-generation Angeleno known for his support of digital and technology initiatives across the City. The moniker Silicon Beach refers to the technology scene in Los Angeles concentrated around the areas of Santa Monica and Venice.
Rustic Canyon 104
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GumGum Lands $75 Million Investment From Goldman Sachs
L.A. Business Journal
APRIL 19, 2021
Santa Monica-based advertising technology company GumGum Inc. announced a new $75 million investment April 13 from the growth equity division of Goldman Sachs Group Inc.
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Magnite Sells $350 Million in Notes to Fund SpotX Deal
L.A. Business Journal
MARCH 22, 2021
Advertising technology company Magnite Inc. announced March 15 that it plans to raise $350 million in a private debt offering that will partially fund its planned acquisition of SpotX Inc.
Funding 130
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SRAX Financial Officer Departs
L.A. Business Journal
DECEMBER 4, 2018
Downtown-based advertising technology firm Social Reality Inc. doing business as SRAX) announced Nov. 30 its Chief Financial Officer J.P. Hannan will resign.
Advertising 100
100 
Silicon Beach Report Jan. 18: Hulu to Allow Users to Download Shows to Their Phones
L.A. Business Journal
JANUARY 18, 2017
Hulu to allow users to download shows to their phones, Hyperloop Transportation Technologies eyes European network, and TeamDom raises $1 million to sell advertisements from influencers.
Hulu 100
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Coinstar to Feature Provision Holographs at Kiosks
L.A. Business Journal
JUNE 5, 2018
A holographic advertising display, powered by Chatsworth-based Provision Interactive Technologies Inc., will be available on Coinstar LLC’s coin-counting kiosks in most Giant Eagle supermarkets, Coinstar announced Tuesday.
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OpenX Reports More Than $170 Million in 2017 Revenue
L.A. Business Journal
MARCH 13, 2018
OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. The company has grown for 10 consecutive years and has been profitable for four straight, according to a company statement.
OpenX 100
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Web 3.0 Brings a New Wave of Startup Opportunities
Startup Professionals Musings
SEPTEMBER 27, 2010
Current advertising and public relations startups are already thinking along these lines in fields all the way from clothes shopping, art galleries, online advertising, to managing press releases. They reference other technologies also trying to reinvent the online world as we know it, from 3D virtual worlds to intelligent avatars.
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SoCal Heads to SXSWi | 2012 Panel Picking Guide
Tech Zulu Event
SEPTEMBER 1, 2011
Emerging Technology: Mobile Engagement: Reaching the Connected Consumer (Miller PR, Avatar Labs). Journalism: How to Talk to Your Audience Again. If you do not see your panel listed and are from SoCal let us know in the comments below and I’ll get it listed. Get your votes in quick because it all end on Friday, September 2 nd !
Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising
Frank Addante
MAY 24, 2007
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Advertising 40
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Reflections on 2016: Kevin Winston, Digital LA
socalTECH
DECEMBER 23, 2016
This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. Also, the week of Silicon Beach Fest, I also was honored to be included in the inaugural 500 Most Influential People in Los Angeles listing by LA Business Journal. It will be fun to see what's next over the next few years.
Marina Del Rey 100
100 TechZulu Live to Premiere "TZLaw" at 5:15 p.m. PT Thursday, October 7, with IP Attorney Denise Grayson of "The Social Network"
Tech Zulu Event
SEPTEMBER 23, 2010
The show focuses on legal issues surrounding startups, entrepreneurs, venture capitalists and emerging technology. Guest: interview with a special guest, ranging from world-reknowned business entrepreneurs to leaders in technology law and policy. Radio, and at Fashion Camp LA , Gov.20 20 LA and the LA Media Reform Summit.
IP 81
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5 Simple Tactics To Make Freemium Users Pay
InfoChachkie
MARCH 9, 2015
A version of this article previously appeared in the Wall Street Journal. In the spirit of the “land grab” mentality of the day, we encouraged usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. Let''s face it.
Interview with Gabe Grifoni, Rufus Labs
socalTECH
JULY 22, 2016
Gabe Grifoni: At Rufus Labs, we are focused heavily on building wearables and technology in a wearable platform for the enterprise. I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? What's your product, and what is it used for?
Technical Review 100
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Social Media Week Lands in Los Angeles Sept. 24-28
Tech Zulu Event
SEPTEMBER 19, 2012
Feed Me: How Technology and Social Media are Changing the Way We Eat. Thursday: Advertising and Marketing. How Social Media is Transforming Journalism. Last but not least, SWM has unveiled a new school called the School of Emerging Media and Technology in partnership with Skillshare. 10:30- 11:30 am. 12:00-1:00pm.
Social Media 92
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Frank Addantes FounderBlog: Startup 2.0: The Internet is Coming! How will we make money?
Frank Addante
MAY 8, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet advertising is good. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.
Startup 40
40 Frank Addantes FounderBlog: GoogleClick - Who owns your cash register?
Frank Addante
APRIL 16, 2007
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Google 40
40 
Frank Addantes FounderBlog: Just Say What it Is
Frank Addante
DECEMBER 22, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Startup 40
40 Frank Addantes FounderBlog: FounderBlog’s 1 Year Anniversary! A BIG THANK YOU to 3,500 entrepreneurs in 50+ countries
Frank Addante
MAY 20, 2007
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Entrepreneur 40
40 
Frank Addantes FounderBlog: Welcome to FounderBlog!
Frank Addante
MAY 3, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Internet advertising is good. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big.
Startup 40
40 
Frank Addantes FounderBlog: 12 Proven Guidelines for Rapid Product Development
Frank Addante
DECEMBER 5, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Frank Addantes FounderBlog: Be Best at Something
Frank Addante
OCTOBER 31, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Startup 40
40 
Frank Addantes FounderBlog: The Kool-Aid Test: “Why do I need anything? Why do I need yours? Why do I need it now?"
Frank Addante
JUNE 19, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Startup 40
40 Frank Addantes FounderBlog: Hire Entrepreneurs!
Frank Addante
AUGUST 2, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Entrepreneur 40
40 
Frank Addantes FounderBlog: 2 Ears and 1 Mouth: There's a Reason
Frank Addante
NOVEMBER 16, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Startup 40
40 Frank Addantes FounderBlog: Inventing Stuff, Obviously Impossible?
Frank Addante
AUGUST 14, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
Startup 40
40 Frank Addantes FounderBlog: Venture Capital - What's the rush?
Frank Addante
AUGUST 29, 2006
About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Zondigo, Inc.
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