socalTECH

JANUARY 24, 2012

Santa Monica-based GraphEffect , the venture-backed developer of social marketing software, said today that it has hired both a Sales and Marketing VP. The firm said it has appointed David Pollet as Vice President of Sales, and named Jennifer Cooley as Vice President of Marketing and Business Development.

Sales 213

Sales Marketing Santa Monica Media 213

socalTECH

APRIL 24, 2017

Pet sitting and dog walking marketplace operator Rover.com --which just acquired Santa Monica-based DogVacay last month--has has launched a big re-branding as "The Dog People", in its first, national advertising campaign. Rover.com said the move is a result of its recent acquisitino of dog sitting network DogVacay.

Santa Monica 113

Santa Monica Advertising Activity Networking 113

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Sam Friedman , ParkMe (Santa Monica, mobile apps). Aaron Hirschhorn , DogVacay (Santa Monica, marketplace).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced. READ MORE>>.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

JUNE 12, 2014

Santa Monica-based Mobile Majority , which offers up premium, mobile brand advertising, said this week that it has raised $8M in a Series B funding round. The company says that it is looking to address the "inherent fraud" present in the current mobile ad market. READ MORE>>.

Mobile 153

Mobile Santa Monica Advertising Venture Capital 153

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. As part of the rebranding, the company said it has named Stephanie Grossman as SVP, Business Development, Sales and Marketing. The start is led by Gabe Gottlieb. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

AUGUST 9, 2016

Santa Monica-based Tongal , which operates an online, content crowdsourcing site focused on video, has named a Vaughan Emsley as its new Head of Strategy and Client Development. The company has driven campaigns for LEGO, Johnson & Johnson, NASA, Mattel, P&G, General Motors and many others.

Santa Monica 100

Santa Monica Content Advertising Sites 100

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

SEPTEMBER 21, 2012

Santa Monica-based GraphEffect has become an official partner of Facebook, the firm said this week. The company said it has become a Strategic Preferred Marketing Developer (PMD) by Facebook, which it says is the "highest distinction" offered by Facebook to its marketing partners. READ MORE>>.

Santa Monica 167

Santa Monica Social Network Tool Marketing 167

socalTECH

AUGUST 26, 2009

In what might be some new competition for Santa Monica-based Rubicon Project , the high profile ad optimization firm headed by Frank Addante, search engine giant Google told its advertisers late Wednesday that it will begin to offer similar capabilities in its AdSense program.

Google 191

Google Advertising Santa Monica SoCalTech 191

socalTECH

AUGUST 19, 2011

Santa Monica-based GraphEffect , the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta. As part of the launch, the firm said it has added Brandon Berger, Bob Dees, Peter Hershberg, and Dave Knox to its advisory board.

Santa Monica 180

Santa Monica Advertising Marketing Capital 180

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers.

Marketing 67

Marketing Help Social Network Class 67

socalTECH

JUNE 18, 2009

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. The two firms said the joint venture would streamline media buying for customers.

Screening 100

Screening Santa Monica Advertising News 100

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

OCTOBER 17, 2011

Santa Monica-based GraphEffect , the provider of Facebook and social media marketing services, said over the weekend that it has hired Stephano Kim as its President and GM, New York. Kim was previously COO and President of [x+1], and was a co-founder of Blackboard.

Santa Monica 239

Santa Monica Social Media Media Software 239

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. After Tanz had sold his pre-Instagram photo-sharing app called MoJungle, he was intrigued with notion of bringing advertising to photos, and had no idea if it was even possible.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

JANUARY 24, 2011

market has been different, is that the adoption of mobile internet has not been nearly as prevalent. The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. The reason for music, is it's a really aspirational market.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Tech Zulu Event

JULY 31, 2014

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Hitesh Chawla, CEO.

Media 84

Media Technology Truecar Southern California 84

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. It isn’t written by them or any marketing department – so please take it for what it is. He knows the ad management and ad network businesses.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. I’ll wait.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

APRIL 12, 2013

Starting off in Santa Monica at ROC for a fireside chat with CBS Interactive, then heading to Westwood at UCLA for Spotlight: LA Tech, and ending at NextSpace / Amplify LA in Venice for TechZulu Final Friday. Where : The ROC (Real Office Centers) 604 Arizona Ave Santa Monica, CA 90401. The Deets: . TechZulu Final Friday.

Startup 92

Startup Santa Monica UCLA Southern California 92

socalTECH

DECEMBER 1, 2009

We invite you to the Second Annual Digital Family Reunion on Wednesday, December 2nd at Wokcano Restaurant in Santa Monica from 6-11pm. The event will dive deeply into the challenges and success stories of the explosive mobile and social app market. It's time again to come together for the holidays!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech Zulu Event

JULY 26, 2010

Back by popular demand Schmoozd 3 is set for this Thursday, July 29th 6-10 PM at Wokano in Santa Monica, CA. Venture Capitalists, Marketing VP's, Angel Investors, and Hot Tech Startup's are just a few examples of attendees all looking to make a connection and help better the community.

Santa Monica 71

Santa Monica LAVA Advertising Idealab 71

Frank Addante

AUGUST 6, 2014

A month ago I spoke at the Silicon Beach Fest in Santa Monica in front of LA’s community of emerging entrepreneurs, innovators and disrupters. THE ‘FIND OUT’ When you’re looking to disrupt any industry—advertising, yogurt, VoIP technology, or whatever—begin with learning everything you can. Who else is in the market?

Entrepreneur 111

Entrepreneur Startup Santa Monica Ideas 111

socalTECH

MAY 14, 2013

Evan Britton: I''m an Internet market guru. I love the web and love Internet marketing. We work with Google to help monetize our traffic, and we''re also working with a variety of other networks. We get wired with a payment at the end of the month, and never have to worry about collecting, and don''t have to talk to advertisers.

Google 236

Google Sites Startup Web 236

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. In between that, I was formerly at the private equity firm Clearlake Capital, out of Santa Monica, which manages 8 billion in private equity investments.

Help 113

Help Commerce Platform Orange County 113

Tech Zulu Event

OCTOBER 24, 2013

Tonight starting at 7:00pm PST we will be streaming and bringing you all the action live from Cross Campus in Santa Monica. Event Details: Where : Cross Campus 820 Broadway, Santa Monica, CA 90401. Before G4, Scot founded All Games Network (AGN). Make sure to tune in! TechZulu & Gadget Review present REACH.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

socalTECH

AUGUST 8, 2012

Santa Monica-based Fundable (www.fundable.com) is a newly launched, crowdfunding site which is headed by local entrepreneur Wil Shroter. Because we want to get into production, marketing, and sales, right now we're listing on Fundable.com. Investors are a lot more skeptical, and a lot more risk adverse.

Startup 252

Startup Sites Patents Outsource Development 252

Tech Zulu Event

SEPTEMBER 20, 2010

Bring your products to your Customers, their social network and their influencers with DoTogether Hosted Facebook Applications. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Where: Wokcano, 1413 5th Street, Santa Monica, CA.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Tech Zulu Event

DECEMBER 16, 2011

After college I came back to Los Angeles to work in the advertising industry. Soon I moved towards TV and worked at large networks like, VH1, CMT, and E! When Three Day Rule was started, was it marketed towards women only or has it always been towards men & women? Talia, tell me a little about yourself. Entertainment.

Santa Monica 74

Santa Monica Startup Beverly Hills Orange County 74

socalTECH

FEBRUARY 24, 2010

Last month, Santa Monica-based ThisNext announced that it was acquiring Stylehive, an online site focused on fashion and beauty. Scott Morrow: 75 percent of our revenue comes from leads or the performance marketing we pass to brands and retailers who want to sell the products discovered on our site.

Content 165

Content Demand Sites Media 165

Tech Zulu Event

OCTOBER 11, 2012

Recycled Bride was founded in 2009 in Santa Monica, CA. Existing solutions like eBay were too complex and time-consuming for our market (It takes the average bride 35 minutes to sign up and create her first listing on eBay), and our users wanted a place where they felt safe and could connect with other brides. Business Model?

Design 84

Design Social Media Sales Sites 84