socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

Startup Professionals Musings

JANUARY 16, 2022

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. You might sell one of two of your widgets for $1 million each, entering profitability immediately, but then die because you can’t grow sales at that price.

Platform 118

Platform Snapchat Startup Course 118

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 98

Social Media Platform Media Custom 98

socalTECH

FEBRUARY 4, 2011

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Tech.Co

NOVEMBER 28, 2022

TikTok is struggling to make a dent in the world of US and European ecommerce , and has now enlisted the help of a number of startups to try and reverse that trend and bring the Live Shopping craze sweeping Asia to other markets. Get the latest tech news, straight to your inbox. Please fill in your name. Please fill in your email.

Social Media 148

Social Media Startup Commerce News 148

socalTECH

FEBRUARY 24, 2014

European advertising platform developer Adform said today that it has set up a new sales and support office in Los Angeles, as it looks to expand into the United States. based clients access to its programmatic platform. based clients access to its programmatic platform. READ MORE>>.

OpenX 159

OpenX Advertising Platform Los Angeles 159

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 142

Social Media Media Platform Custom 142

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech.Co

APRIL 11, 2022

In February, ecommerce platform Etsy revealed that a record fourth quarter had earned them $717.1 on each sale. And, in addition to the sellers themselves suspending sales, the strikers are urging Etsy customers to boycott this week as well, by avoiding any purchases through the platform. Granted, the platform has 5.3

Platform 133

Platform Startup Sales Pricing 133

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Not at all, a direct sales force is the most expensive channel to take a product to market. To sell enterprise software, sales employees are trained to sell through channels. Sounds crazy, doesn’t it?

Advertising 59

Advertising Sales Software Platform 59

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. In fact one YouTube market waiting to be dominated is Mommy bloggers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

FEBRUARY 28, 2018

Los Angeles-based MediaAlpha , a developer of programmatic advertising software, said today that it is expanding into the European market. Goldsmith was previously a Sales Director at KAYAK. MediaAlpha said the value of media transacted through its platforms in 2017 was worth $250M. READ MORE>>.

Advertising 113

Advertising Demand Los Angeles Platform 113

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday. READ MORE>>.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

APRIL 23, 2013

Los Angeles-based MarketShare , the developer of predictive analytics software for the marketing industry, has raised a big, $38M funding round, the firm said Monday. MarketShare, which is co-led by Wes Nichols and Jon Vein, said the financing will go towards its technology platform and accelerate growth in markets worldwide.

Social Media 164

Social Media Sales Advertising Los Angeles 164

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Tech.Co

MARCH 25, 2022

Instacart cites “market turbulence” and a need to attract talent as reasons why it has reassessed. Another reason could be a steep drop in sales growth rate since the start of the pandemic, when many people suddenly became interested in getting groceries dropped off at their door. Instacart Explores Advertising.

Advertising 116

Advertising Tool .Net Google 116

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

JUNE 8, 2011

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub. What's the story behind Deal Current?

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

OCTOBER 6, 2017

Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. I wound down my old company, and spun up Hopscotch, to build a better platform that could be used by not just the biggest operators, but everyone. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

Both Sides of the Table

AUGUST 9, 2011

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

APRIL 6, 2010

Irvine-based WebVisible , the online small business marketing service headed by Kristin Mangers, has inked a major deal with newspaper publisher The McClatchy Company. According to The McClatchy Company and WebVisible, they are on an "aggressive" roll out of WebVisible's online marketing platform to every McClatchy U.S.

Advertising 169

Advertising Marketing Platform Sales 169

Tech.Co

OCTOBER 28, 2020

The two platforms are both huge in their respective markets: By connecting TikTok's audience with small businesses online everywhere, this team-up could offer a lifeline to business owners amid a rocky economy. With it, they can create, execute, and refine TikTok marketing campaigns. Why It's an Opportunity.

Help 149

Help Platform Startup Social Media 149

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. The new mobile offering uses a similar, real time trading marketplace to the firm's REVV platform. READ MORE>>.

Mobile 124

Mobile Advertising Los Angeles Platform 124

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. com), which offers up local, peer-to-peer sales. We also want to be able to take advantage of the security which is built into mobile platforms. Why San Diego?

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

NOVEMBER 21, 2014

At the time, when we were an agency, it was quite a crowded market. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. That part of the market is primarily driven by companies in what is referred to as lead generation.

Media 162

Media Advertising Startup Platform 162

socalTECH

JANUARY 11, 2019

In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms.

Startup 113

Startup Advertising Marketing Platform 113

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Skimlinks is an affiliate marketing tool that allows website publishers to readily monetize their online content. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. Search Marketing. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

JANUARY 11, 2019

In terms of artist side, the reason they use us is an alternative to radio promotion and marketing. It's a vehicle for marketing new releases, no pun intended. For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms.

Startup 100

Startup Advertising Marketing Platform 100