Remove Advertising Remove Marketing Remove Santa Monica Remove Social Media
article thumbnail

GumGum Launches New Social Media Analysis Tool

socalTECH

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz.

article thumbnail

H Code Launches Digital Marketing, Media Product

socalTECH

Santa Monica-based H Code , which provides digital advertising services around reaching the U.S. Hispanic market, says it has rolled out a new product it calls Tastemakers. According to H Code, the new product offers up a "fully integrated" digital marekting and media solution to connect brands and agencies with U.S.

Media 124
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GumGum Analyzes Sports Teams Sponsorships, Advertising

socalTECH

Santa Monica-based GumGum has launched a new effort to apply its technology to analyze sports sponsorships and advertising. The company said it is partnering with Catalyst Sports and Media, founded by Happy Walters and Josh Swartz, on the effort to bring the product to the sports market. READ MORE>>.

article thumbnail

Webspectator Names CEO

socalTECH

Santa Monica-based Webspectator , the operator of a real-time Internet advertising market, has named Andy Batkin as its CEO. Batkin has served as CEO of Social Summits, a digital and social media consultancy, and also served at TVPlus, Prolink Media, and Interactive Marketing.

article thumbnail

GraphEffect Gets $2M For Facebook Marketing

socalTECH

Santa Monica-based Focused Labs , which provides social media marketing services, said Thursday that it has renamed itself GraphEffect , and raised $2M in funding. GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes.

Marketing 189
article thumbnail

GumGum Passes $100M In Annual Revenues Mark

socalTECH

Santa Monica-based GumGum , which is using computer vision in the programmatic advertising market, sports, and social media, said today that it has just passed up the $100M in revenues mark. GumGum's software is used for analyzing visual contents in the social media, publishing, and other areas.

article thumbnail

GumGum Sports Wins Maui Jim Maui Invitational

socalTECH

Santa Monica-based GumGum Sports , which helps advertising agencies measure the media value of sponsorships of sporting events using computer vision technology, has agreed to provide media valuation for the Maui Jim Maui Invitational, being held later this year. Financial impact of the win was not announced.