Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 107

Company Companies Advertising Media 107

socalTECH

JANUARY 5, 2011

Irvine-based Specific Media , the online advertising network run by Tim Vanderhook, said today that it is implementing the Interactive Advertising Bureau (IAB) Advertising Option Icon, across all of its online display ads.

Media 133

Media Advertising Networking Software 133

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

OCTOBER 21, 2014

How about if you could make those displays interactive and social? We spoke with CEO and co-founder Nanxi Liu about the company''s software. Talk about what your product is all about? What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. For the readers who aren''t familiar with your show/channel, tells us about what you''re all about? How did the network come about?

Media 196

Media News Startup Technical Review 196

Tech Coast Venture Network

FEBRUARY 25, 2010

Manal Richa Social networking is not about technology or what you had for lunch. And it definitely is not about wasting time! While creating a major shift in messaging and communication, social networking is literarily changing the way we look at the world. Keep in mind though that social networking is a two-way street.

Social Network 100

Social Network Networking Search Engine Optimization Social Media 100

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Custom 98

SoCal Tech Calendar

MAY 15, 2010

Friday, May 21, 2010 -- TechAmerica Westlake Senior Financial Executive Roundtable Breakfast Series NETWORK SECURITY: WHY YOUR NETWORK IS SWISS CHEESE AND WHAT TO DO ABOUT IT. See [link] (more).

Networking 100

Networking Social Network Advertising Media 100

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

AUGUST 6, 2012

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? Can you talk about the move into video for you?

Demand 240

Demand Media eHow Content 240

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. We caught up with co-founder Clark Landry to chat about his new startup, which he co-founded with Michael Ritter.

Media 153

Media Mobile Startup Acquisition 153

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. That they own a large piece of The Discovery Network? He also covered how “traditional media companies” think about the future and how they view disruption. 8:15 How do you feel about your properties? Watch: [link].

Media 285

Media Company Companies Venture Capital 285

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market.

Advertising 40

Advertising Media Mobile Buzznet 40

SoCal Tech Calendar

AUGUST 25, 2009

Wednesday, August 26, 2009 -- Media Leaders networking event. Join us as we forget about the state of the economy and enjoy beach weather while mingling with the south bay's hippest professionals in marketing, advertising, tech and media. See [link] (more).

Media 100

Media Advertising Networking Marketing 100

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Custom Customer 120

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. ProfileTree was a good fit – the branches – network, leaves – people. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

Both Sides of the Table

JUNE 20, 2014

Yesterday MiTú Networks announced that Upfront Ventures led a $10 million financing in what is now the largest producer of Latino online videos – primarily driven through YouTube. In food you have the amazing food network Tastemade – the Food Network of online video. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

socalTECH

JUNE 25, 2013

The reason why, is the firm has been running ads since January to help get the word out about its service and products. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 108

Social Media Media Startup Platform 108

TechCrunch LA

OCTOBER 19, 2019

” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff. Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements. Pick your fit.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 17, 2022

Take full advantage of every mentoring and coaching opportunity, and network with peers both inside and outside the company. Build and advertise yourself as a “brand” that is the best at what they do. With today’s pervasive Internet and social networks, people can see how you act outside of work, as well as inside.

Tips 121

Tips Social Media Mentor Technical Review 121

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the half of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You can’t ignore the fact that Facebook now has over 1.86

Social Media 59

Social Media Media Entrepreneur Platform 59

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. Cliff, remind me about your background? Different types of people need different types of networking. Are you leveraging social media at all?

Los Angeles 150

Los Angeles Networking Marketing Startup 150

TechCrunch LA

MARCH 26, 2020

It has now added to the list of partners local news service Patch and ProPublica, including its Local Reporting Network partners and its collaborative journalism project Electionland. Patch alone is putting out more than 200 local coronavirus stories per day. Flipboard’s mobile app today reaches 145 million users per month.

News 156

News Journal San Diego IP 156

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. One that you will not want to miss if your business is selling to other businesses, and you are not sure how to utilize the power of social networks to promote your brand. Social media is all about people. work best for your businesses.

Social Media 107

Social Media Media Case Study Study 107

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. What’s So Cool About Coull? A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

OCTOBER 11, 2010

Los Angeles-based SVnetwork , the online advertising network which runs SocialVibe, reports this morning that it has launched its 100th brand advertising campaign. The firm said the 100th campaign is for Toyota, focused on allow users to view short stories about experiences of Toyota Camry or Corolla users. READ MORE>>.

Redpoint 157

Redpoint Advertising Social Media Los Angeles 157

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. That story can be in print or in multimedia form.

Case Study 212

Case Study Study Social Network Advertising 212

socalTECH

SEPTEMBER 23, 2010

Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. We recently spoke with CEO Jay Samit , as we wanted to understand what the company was up to nowadays, why it decided to change its name, and how it sees itself fitting into the Internet advertising industry.

Advertising 185

Advertising Social Media Startup Media 185

Tech Zulu Event

DECEMBER 10, 2012

Sgrouples is the world’s private social network. It was built on the belief that people want to replicate their real life online–to communicate personally and privately with the people that they really care about in their real life–which is a different model from the current social networks. What is Sgrouples?

Social Network 106

Social Network Networking Sites Ideas 106