socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. What's the idea behind Maple Media? What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine. Pricing on the new tool was not announced. server advertising technology display network mobile spreeify'

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

DECEMBER 4, 2019

AWS said the new, direct access to AWS will be useful in a number of areas, including media and entertainment (for gaming, 3D modeling, video processing, and other related media processing); electronic design automation; advertising technology and ad serving; and machine learning.

Los Angeles 100

Los Angeles Cloud Computing Angel Artificial Inteligence 100

socalTECH

APRIL 17, 2019

Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. Pricing on the new software was not announced.

Platform 133

Platform Marketing Journal Google 133

socalTECH

AUGUST 22, 2011

Santa Monica-based Demand Media , the newly public online publisher run by Richard Rosenblatt, said this morning that it has launched a $25M, share repurchase program. Demand Media was recently trading at around $7.19 per share, well below its IPO debut price of $17.00 READ MORE>>.

Demand 147

Demand Media Santa Monica Pricing 147

socalTECH

MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. Pricing on the new product was not announced. Pricing on the new product was not announced. mobile advertising corporation local' READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147

socalTECH

NOVEMBER 19, 2008

Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertisements, and turn them into targeted online display ads. READ MORE>>

Media 100

Media Product Advertising Pricing 100

socalTECH

FEBRUARY 7, 2017

Los Angeles-based online ad marketplace operator Rubicon Project and Integral Ad Science (IAS) said on Monday that the two are in a new partnership, where they will be providing third-party viewability scores for display and video advertising. Financial details of the partnership were not announced. READ MORE>>.

Advertising 100

Advertising Los Angeles Pricing Media 100

socalTECH

JUNE 5, 2014

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>.

Tool 147

Tool Advertising Mobile Screening 147

socalTECH

NOVEMBER 9, 2011

Irvine-based Local Corporation , the publisher of online business guides and directories, as well as operator of the Spreebird.com daily deals site, said today that it has launched a new rich media ad platform.

Media 124

Media Guide Platform Acquisition 124

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company jumped all the way to $47.72 per share in its first day of trading.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

JUNE 15, 2011

Irvine-based Local.com , the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. That information provides information on discounts, pricing, product details, store locations, in-store availability, and more within those ad units.

Product 133

Product Advertising Media Acquisition 133

socalTECH

APRIL 3, 2012

Los Angeles-based GraphEffect said Tuesday that it has launched a new product which will allow brands to run advertising campaigns on Twitter. GraphEffect did not disclose pricing on the new offering. The company was co-founded by Clark Landry and James Borow. READ MORE>>.

Advertising 208

Advertising Los Angeles Pricing Media 208

socalTECH

OCTOBER 26, 2010

Ventura-based The Trade Desk , the newest Internet advertising startup of Jeff Green, former co-founder of AdECN, said today that it has tapped an eBay vet for its new Director of Platform Solutions. Tags: trade desk tradedesk internet advertising executive ebay marketing. READ MORE>>.

Ventura 172

Ventura Advertising Social Media Platform 172

socalTECH

SEPTEMBER 20, 2010

El Segundo-based Internet Brands , the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. The price is a premium of approximately 46.5 percent over its closing price Friday. The price is a premium of approximately 46.5

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

MAY 20, 2010

Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 per share, after pricing below its initial offering range on Wednesday evening, and had traded as high as $15.26 Tags: reachlocal advertising small business exit merger acquisition. during the day. READ MORE>>.

ReachLocal 157

ReachLocal Woodland Hills Thousand Oaks NewEgg 157

socalTECH

DECEMBER 11, 2008

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

Westlake Village 100

Westlake Village Advertising Web Examples 100

socalTECH

DECEMBER 26, 2012

I think we're going to see a real shakeup in how people view social media. We are going to see a real explosion in companies offering software for a subscription price. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising. Finally, Google.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

FEBRUARY 13, 2009

Yesterday, Google announced that it was shutting down its Google Audio efforts--the search engine giant's efforts to try to sell radio advertising. I believe that the advertisers they started with were probably disappointed that the cost per customer acquisition was not the same as search. Broadcast isn't like that.

Google 124

Google Advertising Media Startup 124

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing.

Content 113

Content Startup Mobile Platform 113

socalTECH

FEBRUARY 10, 2009

One was simply yield management--that's an overused term, but basically it's the notion that you have to be able to have a basis for forecasting your available inventory, and adjust your prices accordingly. It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser.

Advertising 127

Advertising Startup Sales Tool 127

socalTECH

MARCH 27, 2015

Tyler Francois: urRadio is an all new, social media app, which allows you to host your own Internet radio station. You also have a vast number of people in the social world, the YouTubers, the Viners, the podcasters, who have all made a living and career, and enjoy being a personality on social media. What is urRadio?

Yahoo 100

Yahoo Social Media Content Media 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. Even if the price per deal might be lower, they have a greater amount of them, and more predictability of projects. What's your background? They wanted to lead our round, so we relocated to Los Angeles.

Help 133

Help IP Content Google 133

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

socalTECH

DECEMBER 1, 2009

Use discount code: DFR30 to receive $30 price. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. Join us as we kick off the holiday season in grand style and bestow the Digital Family Outstanding Achievement Honor on Scott Painter, Founder of CarsDirect and Entrepreneur.

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

socalTECH

FEBRUARY 10, 2011

This presents an opportunity for people, businesses, and brands who have products in the real world and in retail storefronts, packaging, and advertisements, allowing people to get additional information from what they are already seeing out there. Adoption and awareness of QR codes is good for consumers, and good for advertisers.

Startup 233

Startup Tips Web Platform 233

socalTECH

MARCH 3, 2011

Sure, that's a decent way to approach it, but the result is, studios then want a huge minimum guarantee, which really prices startups out of the market. Once people are engaged with a sound bite, they're most likely a user who wants to engage further with that media. We've really tried to change the model.

Redpoint 201

Redpoint Startup Content .Net 201

Both Sides of the Table

MAY 15, 2010

We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. SocialVibe – Social media monetization platform that benefits non-profit organizations and social causes. Users participate by performing tasks, taking surveys or watching advertiser videos.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

SoCal Delicious

OCTOBER 8, 2012

Prices are soaring in the beachfront communities tech types favor, and rents in these. There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. Prices have gone up dramatically on this beachfront strip. the entertainment industry.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44

socalTECH

FEBRUARY 25, 2009

We do no advertising on that part of the site, and make sure it is fair and balanced. HBO is always going to be the winner, but we decided to take a different approach, and instead of pricing one channel for $10, or 2 or 3 for $10, we decided to come out with themed channels with Starz, and offer 10 for $10.

Startup 100

Startup Sites Los Angeles Product 100