socalTECH

JANUARY 31, 2013

Los Angeles-based OpenX Software , the provider of Internet advertising technology, said Wednesday that it has connected with AdTruth to provide mobile targeting capabilities to its OpenX Market. OpenX Market is the company's real-time-bidding platform for online and mobile advertising. READ MORE>>.

OpenX 153

OpenX Mobile Advertising Los Angeles 153

socalTECH

OCTOBER 6, 2017

Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans. We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps. What is Hopscotch? What do your apps do?

Mobile 162

Mobile Platform El Segundo UCLA 162

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company reported $9.9M in net income on $164M in revenues for the year ended December 31, 2019.

Advertising 113

Advertising .Net Equity Software 113

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. READ MORE>>.

Mobile 199

Mobile Develop Development Help 199

socalTECH

JANUARY 29, 2014

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. PaeDae said the move will give it access to over 150,000 developers using appMobi''s software. READ MORE>>.

JavaScript 138

JavaScript Advertising Platform Mobile 138

socalTECH

SEPTEMBER 28, 2010

San Diego-based Verve Wireless , the developer of mobile publishing tools for the Associated Press, McClatchy, Belo Interactive, and other publishers, said this morning that it has raised $7M more in additional funding. In addition to the software, Verve also manages an advertising network, which it says reaches more than 14 million readers.

News 154

News Mobile Press San Diego 154

TechCrunch LA

FEBRUARY 19, 2020

Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. Wabisabi Design, Inc. The latest cohort from Snap’s Yellow accelerator.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. The world is going mobile. I’ll explain in detail below.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

AUGUST 5, 2015

The company says its tools help publishers double their effective CPM (eCPM), by predicting who is going to bid on their ads and selecting the highest paying advertisement, rather than ad network, for an ad placement. The company also has a large suite of tools to deal with global advertisement demand.

Platform 100

Platform Advertising Tool Demand 100

socalTECH

APRIL 8, 2014

Los Angeles-based Frequency , the video publishing software provider headed by Blair Harrison, has launched a new product, saying at NAB that it has launched Frequency Sync, which helps users publish their videos across the company''s range of video applications. READ MORE>>.

Services 138

Services Content Advertising Web 138

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

TechCrunch LA

JANUARY 19, 2020

The wind, he said, “refers to the ever-growing desire for quality by mobile gamers.” ” Breaking the wave, on the other hand, entails TiMi applying new development tools to building high-budget, high-quality AAA mobile games. But TiMi contended that these platforms are not essential to a game’s success.

Tips 149

Tips Activision Mobile Tool 149

Tech Zulu Event

SEPTEMBER 13, 2012

Lyfe Mobile is a new Southern California startup that combines augmented reality (AR) with traditional ad networks and real-time bidding (RTB) to offer advertisers and brands a unique opportunity to engage customers in an exciting new way. Lyfe Mobile works on both iOS and Android smartphones. “We had this crazy idea. .

Mobile 102

Mobile Networking Advertising Southern California 102

TechCrunch LA

OCTOBER 19, 2019

. “Whether it be a passion for an obscure manga or your favorite football team, Kik has shown an incredible ability to provide a platform for new friendships to be forged through your mobile phone.” In acquiring Kik, the holding company is expanding its mobile app portfolio.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

JANUARY 20, 2015

Last week, Los Angeles-based Sense360 raised $2.75M in a funding round, to go towards its development of a platform to help developers pull together information and make sense of all the data coming from your mobile phone. Why would a developer need your software if those sensors are already there? It was really phenomenal.

Startup 100

Startup Platform Mobile Advertising 100

TechCrunch LA

MAY 12, 2020

“We look at three pillars of our types of apps… casual games, mobile games, and personal tools,” said Maple Media chief executive, Michael Ritter. . “Our strategy is to build as large a user base over mobile and distribute advertising across that platform.” ”

Acquisition 136

Acquisition Media Los Angeles Google 136

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

JUNE 5, 2015

New York-based mobile ad platform developer Jun Group is expanding in both Orange County and Los Angeles, saying it is looking to tap into a hotbed of engineering talent in Orange County. The company, which focuses on native, brand-safe video ad placements, serves such clients as Chevrolet, McDonald's, Purina, Microsoft, and others.

Orange County 100

Orange County Los Angeles Angel Software Development 100

Tech Zulu Event

FEBRUARY 7, 2013

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information. Hence the emergence of Source13, a new mobile conference produced by Flurry. 12,000 apps currently on the platform.

Mobile 71

Mobile Technical Review Platform Startup 71

socalTECH

SEPTEMBER 29, 2011

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. According to the company, the new funding goes towards growing Pokki, the desktop app platform it launched in June.

San Diego 140

San Diego Advertising Platform Google 140

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Based both in Nashville, Tennesse and Chicago, edo provides personalized card-linked offers to consumers on their credit cards, debit cards and mobile devices. Personalized Card-Linked Offers.

Advertising 64

Advertising Media Networking Capital 64

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. Content is a “hits driven business” and therefore you can only invest in platforms not media. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Where do you fit into the mobile ad market? Matt Cooper: What we're really trying to do, is reshape the advertising space.

Hollywood 100

Hollywood HTML Software Review Advertising 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Call tracking isn’t new, but the way that we’ve built it into our platform is. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

SoCal Delicious

NOVEMBER 16, 2012

marketing, and not enough of the traditional, software-and-algorithm intensive startups you'd expect to see in Silicon Valley. We've identified ten of the more technically interesting companies working on software in Southern California, using our unscientific, unproven, and undoubtedly biased informal polling.

Southern California 66

Southern California Software Artificial Inteligence Company 66

Both Sides of the Table

DECEMBER 19, 2011

And while the App Internet is currently more powerful than the Mobile Internet it has fundamental flaws. In other words, our mobile devices are all powerful and the network that they connect into sucks. He’s right about this. But only temporarily in my view. I will cover this in my post. Social networking is peaking.

Web 355

Web HTML Mobile Social Network 355

Tech Zulu Event

SEPTEMBER 13, 2013

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. PF: For Candidates it’s a mobile job search and applications. So a lot of folks who are not spending a lot of time in front of a computer and use their mobile or tablet more than their computer. Or is it just mobile or tablet only?

Mobile 86

Mobile Marketing Writing Startup 86

Xconomy

JANUARY 23, 2018

Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. presidential election in 2016.

Social Media 67

Social Media Blogging News Advertising 67

Startup Professionals Musings

MARCH 8, 2017

Check your brand definition against the clarity of this one from Xerox for office software. Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

NOVEMBER 13, 2015

If you're a mobile app developer, who do you keep your users engaged and returning to use your app every day? Culver City-based Lootsie (www.lootsie.com) has createe a product which ties together those loyalty reward programs with the advertising and marketing efforts of brands, to help both those mobile developers and marketers.

Mobile 100

Mobile Culver City Startup Examples 100

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Customized content. Stage and settle debate. Watch video metrics, track performance.

Metrics 79

Metrics Platform Content Web 79

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. In the case of Los Angeles-based Laffster (www.laffster.com), you apply software algorithms, science, and research to figure it all out. We spoke with Daniel Altman, the CEO of the company, to learn more.

Content 230

Content News Startup Research 230

socalTECH

SEPTEMBER 15, 2011

According to Mogreet, its new Mocast Broadcast Platform is specifically aimed at helping move radio stations into the mobile space, providing a platform for those stations to automate delivery of breaking news and multimedia, run contests and sweepstakes, provide daily deals and coupons, and more via mobile phone.

Mogreet 133

Mogreet Mobile News Platform 133

socalTECH

OCTOBER 20, 2015

We recently ran into a Disney Accelerator startup in Burbank, Decisive (https://decisive.is/), which has created software which is able to apply predictive analytics and software to do exactly those things, and more. Fortunately our previous business was an advertising business, and we processed terabytes and terabytes of data a month.

Content 100

Content Burbank Startup Social Media 100