socalTECH

AUGUST 2, 2012

Los Angeles-based Nami , which provides pay-per-click advertising software and is run by Alex Cory, said that it has released a new product today, Nami AdManager. The new software is a white label bid engine used for pay-per-click bidding.

PPC 153

PPC Advertising Tool Los Angeles 153

Frank Addante

MAY 9, 2012

Sell it for whatever price you can. My roots are in the Internet advertising industry. I started one of the first ad servers and ad networks 12 years ago. Unlike online advertising, the primary goal in enterprise software is to get someone else to sell your product. In online advertising, we have it backwards.

Networking 79

Networking Advertising Sales Pricing 79

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

DECEMBER 26, 2010

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Cost-based model.

Pricing 98

Pricing Product Startup Competition 98

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Publishers use Rubicon's services to increase their take from so-called "remnant" ad networks. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

APRIL 14, 2010

Los Angeles-based Rubicon Project has launched an updated sales and pricing application aimed at premium advertisers, the firm said today. product allows publishers using its REVV ad optimization tool to better manage who can sell their inventory, and at what price. According to Rubicon, its Permission Control 2.0 READ MORE>>.

Product 140

Product Clearstone SaaS Advertising 140

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

SEPTEMBER 20, 2010

The price is a premium of approximately 46.5 percent over its closing price Friday. Internet Brands owns a wide network of online web sites in a number of verticals. Tags: internet brands merger acquisition private equity advertising. According to Internet Brands, Hellman & Friedman will pay $13.35 READ MORE>>.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

JUNE 15, 2011

Irvine-based Local.com , the local directory and advertising firm, said today that it has rolled out its first advertising product from its Krillion and Rovion acquisitions. That information provides information on discounts, pricing, product details, store locations, in-store availability, and more within those ad units.

Product 133

Product Advertising Media Acquisition 133

Startup Professionals Musings

MAY 1, 2021

You have figured out how to undercut your competitor’s price, and still hold your margin. Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Both are networks. A business model that works. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. Then, enterprise sales managers assemble pricing rules to ensure their pricing integrity is protected and all channels have a level playing field. In digital advertising, we have it backwards.

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

NOVEMBER 20, 2022

Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent. Even advertising and search results are personalized per user for maximum impact and improved business return. Digital platforms create network effects that multiply customer value.

Customer 103

Customer Custom Competition Netflix 103

Both Sides of the Table

JUNE 20, 2014

Yesterday MiTú Networks announced that Upfront Ventures led a $10 million financing in what is now the largest producer of Latino online videos – primarily driven through YouTube. In food you have the amazing food network Tastemade – the Food Network of online video. I wasn’t.

Invest 291

Invest Content Media Networking 291

socalTECH

JANUARY 12, 2010

Los Angeles-based Rubicon Project , a provider of Internet advertising optimization tools, said today that it has launched a new security offering called Rubicon Security. The firm said the new software fights "malvertising" and identifies malware within advertising networks, and stops those attacks before they reach consumers.

Advertising 133

Advertising Los Angeles Pricing Tool 133

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

MAY 25, 2010

Regarding protecting the quality of the stream from an influx of low quality advertising, I emphatically agree with (what I perceive to be**) Twitter’s positioning. By embracing high-quality in-stream ads Twitter will help foster its own ecosystem of publishers and advertisers. Let me explain. While Ad.ly

Advertising 276

Advertising Startup Platform News 276

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Pricing 123

Pricing Cloud Computing Customer Custom 123

Startup Professionals Musings

JANUARY 5, 2022

Check your business network for a great co-founder or a great designer. Need less expensive advertising? Negotiate, or use social networks, which are virtually free. Negotiate, or use social networks, which are virtually free. Their prices are high and hard to lower. Low cost infrastructure. Make them an offer.

Startup 103

Startup Advertising Social Network Ideas 103

Startup Professionals Musings

FEBRUARY 23, 2020

Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent. Even advertising and search results are personalized per user for maximum impact and improved business return. Digital platforms create network effects that multiply customer value.

Marketing 124

Marketing Customer Custom Competition 124

Startup Professionals Musings

DECEMBER 1, 2017

The alternatives range from giving the product away for free (revenue from ads), to pricing based on costs, to charging what the market will bear (premium pricing). This is the most common model used by online businesses and apps today, the so-called Facebook model, where your service is free, and the revenue comes from advertising.

Pricing 66

Pricing Customer Custom Advertising 66

socalTECH

NOVEMBER 19, 2008

Irvine-based Specific Media is targeting print advertisers with a new product, which it is calling Dynamic Circular. According to Specific Media, the new offering will help retailers to quickly and easily take their print circular advertisements, and turn them into targeted online display ads. READ MORE>>

Media 100

Media Product Advertising Pricing 100

Berkonomics

JULY 19, 2011

Even with the usual discount of 10%, the margins on hardware were high, especially when applied to prices that exceeded $30,000 per sale. . In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market.

Pricing 184

Pricing Networking IBM IBM 184

Startup Professionals Musings

AUGUST 31, 2014

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). In this more traditional product pricing model, the price is set at two to five times the product cost.

Startup 114

Startup Pricing Customer Custom 114

Startup Professionals Musings

APRIL 21, 2012

One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free (like Twitter), to pricing based on costs, to charging what the market will bear (premium pricing). Portfolio pricing. Tiered or volume pricing. Cost-based model.

Pricing 112

Pricing Competition Customer Custom 112

Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Startup 116

Startup Pricing Cloud Computing Customer 116

socalTECH

DECEMBER 26, 2012

We were also about to build a really solid mentor network in a short period of time, pulling in about 250 CEO's and CTOs, from all backgrounds and locations. We are going to see a real explosion in companies offering software for a subscription price. Following that, I think mobile advertisement technologies. READ MORE>>.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

AUGUST 16, 2013

They''re mostly C level executives, and households with incomes of over $200,000 a year, which makes advertisers on our site such as Neiman Marcus, LVMH, Mercedes, Ritz Carlton, and Mandarin Oriental a big component of our business. You get access to luxury at a discount price. That lets us be super aggressive in pricing.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

MARCH 30, 2019

Check your business network for a great co-founder or a great designer. Need less expensive advertising? Negotiate, or use social networks, which are virtually free. Negotiate, or use social networks, which are virtually free. Their prices are high and hard to lower. Low cost infrastructure. Make them an offer.

Startup 80

Startup Advertising Social Network Ideas 80

Startup Professionals Musings

SEPTEMBER 12, 2016

Value to second-order customer advertisers is key. Internet disruptors make prices and margins transparent. Even advertising and search results are personalized per user for maximum impact and improved business return. Digital platforms create network effects that multiply customer value.

Customer 101

Customer Custom Competition Netflix 101

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” I also try to understand things like how you’re pricing your product, how your competitors price and what your pricing expectations will be in the future.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

FEBRUARY 10, 2009

One was simply yield management--that's an overused term, but basically it's the notion that you have to be able to have a basis for forecasting your available inventory, and adjust your prices accordingly. It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser.

Advertising 127

Advertising Startup Sales Tool 127

Startup Professionals Musings

SEPTEMBER 26, 2014

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Prices begin to decline quickly. The first customers are early adopters who are the least price-sensitive.

Pricing 105

Pricing Cloud Computing Customer Custom 105

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

FEBRUARY 9, 2010

Advertisers. Fast Pitch Los Angeles is one of the best start up networking events of the year. Contact Scott Herson for an overview, pricing and information at herson@joyent.com or 949-861-1069. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Yarnell Design (www.masonyarnell.com/tech).

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? Los Angeles-based Postie (postie.com), backed by Bonfire Ventures and Crosscut Ventures, is applying machine learning and other techniques to direct mail. So, where's the company now? Jonathan Neddenriep: We've been live with clients for awhile now.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100