socalTECH

AUGUST 24, 2018

Los Angeles-based digital advertising firm H Code , which focuses on the U.S. According to H Code, it will exclusively represent all ad inventory in the US for Metro LATAM's sites in Mexico, Puerto Rico, Chile, and Colombia. Hispanic market, has signed a deal with media and publishing company Metro LATAM. READ MORE>>.

News 100

News Advertising Media Sites 100

socalTECH

NOVEMBER 22, 2013

The company--which been powering the polling software behind such sites as ESPN, ABC News, Fox News, Los Angeles Times, and Warner Bros Television--said the updated poll publishing and management tool adds such features as geographical mapping of polls, ability to split polls by demographic, customize the layout and design of polls, and much more.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Break Media , which operates a network of online content sites focused on men, said today that it has launched a new NASCAR-themed site called All Left Turns. Break said the new site will offer news, race analysis, driver interviews, and profiles on NASCAR. READ MORE>>.

Sites 100

Sites Content News Advertising 100

Startup Professionals Musings

DECEMBER 3, 2021

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Professional user-friendly site design.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. It also shows how such a website can scale by adding new cities.

Startup 144

Startup Sites Content Sales 144

socalTECH

MAY 20, 2014

The latest venture out of Los Angeles-based entertainment news site Hitfix is perfect for those with mere seconds to spend on figuring out if that latest movie is worth investing time into. Hitfix said it has partnered with Russ Leatherman , the co-founder of Moviefone, for a new feature called Six-Second Reviews. READ MORE>>.

News 138

News Hulu Hollywood Entertainment 138

socalTECH

MAY 16, 2013

StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site. offers up news, reviews, tips, and other information on iPhones. stacksocial deal iphone publishing content advertising ecommerce store' Financial details of the deal were not disclosed.

Technical Review 140

Technical Review Technology Software Review Tips 140

socalTECH

JUNE 28, 2011

Multiple reports today say that once lofty social networking site MySpace is now being set to be sold by News Corp. Irvine-based Internet advertising network Specific Media and Golden Gate Capital are among the rumored bidders for MySpace. for as little as $20M to $30M. READ MORE>>.

Report 187

Report Social Network News Advertising 187

TechEmpower

NOVEMBER 13, 2023

Drop-off on the first page of an application is bad news. It means wasted advertising spend and lost goodwill. Applying that solution to our job matching site made perfect sense. That’s why we’re planning on building most of our sites this way in the future. This isn’t just our opinion - our startup metrics prove it!

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

socalTECH

AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. Tags: myspace audience network social newtorking advertising. READ MORE>>.

Networking 185

Networking Social Network News Advertising 185

socalTECH

NOVEMBER 1, 2010

Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. The new funding brings Rubicon's total funding to $60M. Tags: rubicon project news audience network merger acquisition venture capital advertising.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M in a new funding round, according to investor the Tech Coast Angels. Hitfix focuses on news, interviews and commentary on all aspects of entertainment. in Hitfix, led by investor Yuri Pikover. READ MORE>>.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145

socalTECH

OCTOBER 28, 2008

Los Angeles-based Internet Brands disclosed Tuesday as part of its earnings report that the firm has purchased two web sites, BensBargains.net, and GrooveJob.com. The firm also said it has acquired another unnamed site, which was completed subsequent to Q3. on those web site buys. on those web site buys. READ MORE>>

Internet Brands 100

Internet Brands Web Acquisition Sites 100

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal. READ MORE>>.

Media 140

Media Social Network News Advertising 140

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Our tool is integrated onto their site.

News 124

News Advertising Press Sites 124

socalTECH

APRIL 12, 2010

Los Angeles-based GameRevolution , the online gaming unit of AtomicOnline/Evolve Media , said today that it has signed on online gaming site Destructoid.com , an online gaming blog site. Destructoid offers video game industry news and commentary. Tags: atomiconline destructoid game videogame content advertising.

AtomicOnline 140

AtomicOnline Blogging News Advertising 140

Tech.Co

DECEMBER 29, 2023

Verifying Looking for regular tech news straight to your inbox? To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. million site visits in October alone.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. TweetUp will power the ads on both Twidroyd, as well as the popurls site. Financial terms of the buy were not disclosed. READ MORE>>.

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

OCTOBER 29, 2012

My background is that I was at IAC, focused on advertising solutions and advertising engagement. We saw that one third of Americans under 40 have started using satirical news sources as replacements for news from someone like Fox News or CNN. One of the companies there I was working with was CollegeHumor.

Content 230

Content News Startup Research 230

Startup Professionals Musings

FEBRUARY 20, 2019

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Professional user-friendly site design.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JUNE 24, 2009

Irvine-based Local.com reports this morning that the firm has scored a win with the Dallas Morning News, the newspaper owned by A.H. According to Local.com, it will power the local search function on the Dallas Morning News' site. Belo Corporation. Financial impact of the deal was not disclosed. READ MORE>>.

News 113

News Advertising Report Sites 113

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising.

Advertising 116

Advertising Tool .Net Google 116

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

NOVEMBER 23, 2010

Rubicon Project's services are used by web publishers to pick the best ad networks to run on a specific page of their site, based on the return predicted from that ad network. Rubicon is venture backed by News Corporation, Clearstone Venture Partners, IDG Ventures Asia, Mayfield Fund, NBC Universal's Peacock Equity Fund and Jarl Mohn.

Clearstone 159

Clearstone Santa Monica News Equity 159

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

socalTECH

MAY 13, 2009

Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. Along with the official launch, the firm said that it has rolled out a new revenue sharing agreement--DocCash--which will split Google AdSense revenue with people who upload documents to the site.

Rustic Canyon 140

Rustic Canyon Santa Monica Advertising News 140

Startup Professionals Musings

AUGUST 16, 2012

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. It also shows how such a website can scale by adding new cities.

Entrepreneur 96

Entrepreneur News Sites RSS 96

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

OCTOBER 6, 2008

Santa Monica-based Transpera, a venture-backed provider of mobile phone video advertising, said Monday that the firm has scored a win with a new mobile video ad campaign from Ford Motor Co. According to Transpera, it will run an ad campaign for Ford's new 2009 Lincoln MKS, across mobile content sites.

Santa Monica 100

Santa Monica News Mobile Advertising 100

socalTECH

SEPTEMBER 9, 2010

Los Angeles-based Ebyline said today that it has launched a new online marketplace targeted at news publishers and professional journalists, which helps publishers manage freelance writers. The firm said it is backed by un-named Los Angeles angel investors, and was founded by former Los Angeles Times journalists.

Angel 149

Angel Funding Paramount Journal 149

InfoChachkie

MAY 19, 2014

For instance, consumers can effortlessly click on a desktop Facebook ad, surf a site to learn more and then execute a purchase or fill out a lead form, via their large screen, mouse and full-sized keyboard. Agreed, this ain''t a news flash. Fortunately for consumers, not all mobile advertisers are clueless.

Company 200

Company Companies Mobile Advertising 200

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113