article thumbnail

PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Thought not. Share and Enjoy.

article thumbnail

SteelHouse Countersues Criteo Over Click Fraud

socalTECH

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Spolsky on Software on Both Sides of The Table

Both Sides of the Table

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.

article thumbnail

Why recurring revenues increase your company’s value

Berkonomics

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. The massive shift in revenue models in recent years. Call it the Netflix effect.

article thumbnail

FatTail Launches Search Traffic Service

socalTECH

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Tags: fattail publishing software search traffic publisher.

article thumbnail

Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Zondigo, Inc.

article thumbnail

Reflections On 2018: Matt Stodder, Startup Boost LA

socalTECH

Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018? I continue to be intensely interested in the growing integration of AI across multiple products and industries, from simple applications on up to highly sophisticated software and services.