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Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218
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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Design a product or service that you can sell. Yet it took almost six years to become profitable, with revenue only from advertising.

Platform 118
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Gradient X Snags Exec From OpenX

socalTECH

Gradient X , the online mobile marketing and advertising technology developer backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, and others, has snapped up some talent from OpenX with its latest hire. He was at Overture before it was acquired by Yahoo.

OpenX 223
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3 Sales Tips for Startups – Creating a Burning Platform

Both Sides of the Table

Many entrepreneurs who start technology companies are product people, technologists or savvy business people who worked previously for a larger company. If you sell a product direct to a customer – in person or on the phone – you need to understand what their pain points are and position your product benefits against those pain points.

Sales 319
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Interview with Jason Lehmbeck, Datapop

socalTECH

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. The company's founders are previously from Overture and Yahoo! We are ex-Overture and Yahoo! Search Marketing.

Yahoo 171
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The First Day of the Etsy Boycott: Sellers Are Striking All Week

Tech.Co

In February, ecommerce platform Etsy revealed that a record fourth quarter had earned them $717.1 Starting today, they're going on strike for a week in protest of the price change, which they say is just the latest in a series of decisions that have squeezed the small-business sellers who depend on the Etsy platform to survive.

Platform 136