Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Clark Landry: GraphEffect is a company that helps other companies advertise effectively on Facebook. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

socalTECH

FEBRUARY 4, 2011

GraphEffect provides a social advertising platform which helps advertisers gain Facebook fans and Likes. GraphEffect said the new funding will go towards sales and technology. The firm was founded by Clark Landry and James Borow.

Marketing 189

Marketing Santa Monica Social Media Advertising 189

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Almost 40% of small businesses that sell on Facebook say it is their sole sales channel.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

DECEMBER 1, 2017

As an experienced business advisor, here is my current summary, with some of the pros and cons or special considerations for each: Product is free, revenue is from advertisers. The challenge is to get the first million customers, before advertisers will sign up. Facebook spent $150 million getting started.

Pricing 66

Pricing Customer Custom Advertising 66

socalTECH

OCTOBER 10, 2013

Michael Kleist: Tradesparq is a B2B trade platform. The crux of it is we help buyers user their network to verify suppliers, primarily in Asia and China, where we started. It''s a social network for world trade, kind of a combo between Alibaba and LinkedIn. What is Tradesparq? Tell us about your backers? Grow, grow, grow.

Southern California 170

Southern California Startup SoCal CTO Hire 170

Tech.Co

MARCH 1, 2018

The event is open to tech enthusiasts who want to join an event filled with some of the top leaders, investors and mentors from tech industry to network, find mentors and build their companies. Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising.

Startup 79

Startup Mentor Platform Help 79

SoCal CTO

NOVEMBER 11, 2009

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. Clients use our templates for things like sales sheets.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

AUGUST 13, 2012

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Marketing, sales, and partners.

Competition 113

Competition Metrics Startup Invest 113

socalTECH

JUNE 27, 2011

To do that, the firm has combined the world of social networking and personal finance with its newly launched service. Part of our advertising, is we are sending people checks in the mail for $25, or $50. Ultimately, we expect those to be ad-funded by different advertisers involved in our platform.

Startup 197

Startup Ideas Southern California Social Network 197

socalTECH

SEPTEMBER 17, 2008

You're also able to simply move conversations from platform to platform. In particular, we're targeting 18-34 year olds, people in college, people who are social networkers, and people who are using every means conceivable to stay in touch with friends and business associates. That's our initial target.

Email 113

Email Yahoo Startup Google 113

Startup Professionals Musings

MAY 13, 2011

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Marketing, sales, and partners.

Competition 116

Competition Metrics Startup Sales 116

Tech Zulu Event

APRIL 1, 2013

Following graduate school, he worked in Film Finance and Sales at CAA, Creative Development at Vuguru (Michael Eisner’s multi-platform studio), and Content Partnerships at Blip Networks. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world.

Web 93

Web USC Course Guide 93

Startup Professionals Musings

APRIL 22, 2010

Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Marketing, sales, and partners.

Invest 74

Invest Tips Competition Metrics 74

Jason Nazar

JUNE 18, 2009

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale. Movies – no website has more Hollywood DNA.

Development Team Review 76

Development Team Review Content Sites eHow 76

SoCal Delicious

MAY 6, 2012

Joey Flores is co-founder and CEO of Earbits , an online radio platform that enables bands, labels and concert promoters to acquire fans, market new releases and promote live events. a perks platform for small and medium sized businesses. sold to Zynga Game Networks, Inc.). Joey Flores – Co-Founder and CEO of Earbits.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

Both Sides of the Table

JUNE 12, 2010

Private, flash sales site focused on apparel goods (women, men and children). Business model: Premium brands offer select goods (often excess inventory) for sale at 40%-70% discounts; consumers need to be invited by existing member or via application to participate in private sales; HauteLook collects percentage of gross sale.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping enterprise, marketing, Sales. . In 2009 my art blog www.johntunger.com earned $188,138 in gross sales from 205,839 unique visitors. Entrepreneurism / Monetization Advertising, ecommerce, monetization. . Entrepreneurism / Monetization advertising effectiveness, content distribution, monetization. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I said as much in my post about The Future of Social Networking. And I’m a big believer in vertical use cases (in additional to more generalized platforms for sharing content).

Invest 303

Invest Company Companies Web 2.0 303

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Then your apps need to run on the new iPhone platform. Here are a few examples: Marketing specialists. Administrative specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Both Sides of the Table

DECEMBER 22, 2011

Socially connected individuals and platforms that enable faster roll-outs of successful products. In order to grow we hired successful and expensive sales people who in turn were able to (and incentivized to) sell projects at higher margins and close big deals. They are bringing deflationary economics to local advertising.

Startup 386

Startup Pricing Marketing Product 386

Both Sides of the Table

AUGUST 9, 2011

US TV advertising is $60 billion in its own right. I show charts on housing, structural unemployment, home equity re-financings that we spent meaning less spending power post crash, new housing sales, debt-to-income ratios, public-sector job problems that will cause crises in cities and states across the US. These companies advertise.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Both Sides of the Table

OCTOBER 19, 2010

So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. Thus you see television manufacturers rushing to create content ecosystems, app platforms, TV OS’s and Internet offerings.

Content 386

Content Google Media Hulu 386