article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

article thumbnail

Demand Media Buys Two Firms, Renews Google Ad Deal

socalTECH

According to Demand Media, it acquired IndieClick , a Los Angeles-based online advertising company, and also acquired RSS Graffiti , another Los Angeles firm developing social media products for Facebook. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

Demand 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Customer 226
article thumbnail

Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. I’ve covered Twitter topics much in the past.

article thumbnail

Facebook’s Biggest Mistake?

InfoChachkie

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191
article thumbnail

Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

It is absolutely MVP of advertising. In an era of RSS, Twitter, Facebook & new consumption tools like FlipBoard – titles matter. In working with brands, Jon says: “ Vary creative, try lots of things, the costs are so low, why would we put up one piece of branded content? Can we do 10 variants?

Buzzfeed 354
article thumbnail

Combustion Matters More Than Scale

InfoChachkie

Advertising - "We will monetize our customers via online ads.". • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Virality - "Our virality quotient will be extreme because our users will be highly inclined to share their experience with others.".

RSS 206