Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

SoCal Tech Calendar

APRIL 12, 2009

Saturday, April 18, 2009 -- In Control: Who Will Own the World of Social Networks? What about advertisers?" Meanwhile they tire of repeated data entry, are leery of ever-proliferating and incomprehensible "Terms of Service," and outraged when a site overreaches. Is my content still mine? See [link] (more).

Social Network 100

Social Network Networking Advertising Sites 100

Tech Zulu Event

SEPTEMBER 4, 2012

Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name? How does LAGbook work?

Social Network 100

Social Network Networking Advertising Startup 100

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. ProfileTree was a good fit – the branches – network, leaves – people. Where does someone who is starting a hairdressers advertise their business? Why the name?

Advertising 79

Advertising Services Social Network Startup 79

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 212

Case Study Study Social Network Advertising 212

Tech Zulu Event

APRIL 23, 2013

As an employee of the NBA’s Brooklyn Nets from 1999-2003 and of the Indianapolis Pacers from 2003-2008, I learned first-hand from the likes of Rod Thorn, Byron Scott, Jason Kidd and Larry Bird about the importance of leading by example and keys to assembling a championship-caliber team. Sergey Belyankin is our Chief Technology Officer.

Social Network 92

Social Network Networking Training Summary 92

Startup Professionals Musings

APRIL 1, 2016

Aspiring entrepreneurs often approach me as an angel investor, touting their innovative idea for yet another online dating site. According to statistics , there are more than 5,000 dating sites worldwide with 1,000 new ones appearing every year. Think about this challenge for your best idea.

Sites 51

Sites Ideas Statistics Google 51

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. is about helping people on Twitter make money from the content they are creating. I left the company about 12 months ago, and decided to pursue Ad.ly is based in Los Angeles.

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

FEBRUARY 4, 2013

When it's all about trading, swapping, lucky finds, and more--explains Dan Murillo , who is CEO and Founder of Little Black Bag (www.littleblackbag.com), an online e-commerce community based in Los Angeles. Can you talk about what Little Black Bag is and the origins of the company? When is shopping a sport? How does that trading work?

Commerce 153

Commerce Sites Entertainment Social Network 153

socalTECH

MAY 27, 2011

TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. The site includes message boards about movies, fashion, celebrities, music, and more. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Social Media Social Network Entertainment 133

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

Startup Professionals Musings

APRIL 14, 2021

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions.

Customer 172

Customer Custom Social Media Technical Review 172

socalTECH

AUGUST 10, 2009

Our interview this morning is with Babette Pepaj , CEO and founder of BakeSpace (www.bakespace.com), a local Los Angeles startup focused on social networking around food. We caught up with Babette to get the story behind the site, and how the site helped her escape from the world of reality television. What is BakeSpace?

Social Network 174

Social Network Startup Sites Networking 174

Tech Zulu Event

SEPTEMBER 13, 2011

Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How do you market the Funniest site on the internet? How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.

Sites 61

Sites Marketing Social Media Social Network 61

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Both Sides of the Table

JUNE 12, 2010

This was a really fun episode for me because Mo is informed and knowledgeable on so many topics and being a Boston / NYC VC it gave us so much to talk about relative to just covering California VCs. How did they end up with such an irreverent site and what was their objective? Social network app developer and ad network.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

NOVEMBER 8, 2010

The idea was that if you could put up a consumer site that was seen as the best place to consume content then people wouldn’t go to lower-quality or free sites to get it. The founders felt that having a legitimate site for content would discourage Silicon Valley VC’s from funding entrepreneurs to create the next big TV killer.

Hulu 292

Hulu Technical Review Content Advertising 292

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. We spoke with Allison Dollar, Chief Strategy Officer at the company and member of the founding team, about what the company's service is all about.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

NOVEMBER 4, 2008

We recently ran across TravBuddy.com (www.travbuddy.com), a Los Angeles area travel site which allows travelers to meet others, share travel reviews, photos, and more, and had thought it would be great to hear the story behind the site. For our readers who haven't used your site, what's it all about?

Startup 100

Startup Sites Social Network Web 100

socalTECH

SEPTEMBER 30, 2008

Our interview this morning is with David Sacks, CEO of Geni.com, an online family tree and social networking site, as well as Yammer, the instant messaging startup spun out of Geni.com at TechCrunch50. We also think there's a bit opportunity in family gift giving, and we've also partnered with a number of sites to enable that.

Yammer 133

Yammer Geni Startup Southern California 133

socalTECH

OCTOBER 10, 2013

We caught up with co-founder Michael Kleist , to learn more about the startup, its roots in China and international trade, as well as learn more about the startup experience in China--and why having a presence in Southern California is important to the company. Tell us about your backers? What is Tradesparq? READ MORE>>.

Southern California 170

Southern California Startup SoCal CTO Hire 170

socalTECH

AUGUST 20, 2009

What's special about your virtual world? Sherry Gunther: MyMiniPeeps.com is a unique, online community for kids ages 6-13, which is both a social networking community as well as a game site. Sherry Gunther: I spent about 20 years in the entertainment and television animation area.

Media 150

Media Tech Coast Angels Social Network Content 150

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

APRIL 14, 2011

Howard is based in San Diego, and spoke to us about StockTwits. What's the whole story behind StockTwits and how it came about? I thought, however, that people would really love to share stock ideas on this, in a one-to-many relationship, basically a bunch of Jim Cramers sharing and talking about stocks in 140 characters.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

FEBRUARY 7, 2011

He remarked, “It’s true that with Facebook connect all websites can immediately have access to your social graph. What we’re doing at Meebo is trying to socially enable websites by allowing them to immediately get not only the social graph information but to do useful stuff with it. Nothing but value add.

Startup 286

Startup Venture Capital Web Ideas 286

Tech Zulu Event

NOVEMBER 23, 2011

The inverted logic loop of Klout works like this, “If you use a social network and connect to the right people, and they reshare what you share, and so on, we’ll give you a biscuit.” Ignore everything outside of the sites Klout supports. That’s about 5 times lower than an ad unit, but it’s free!

Social Network 106

Social Network Metrics Technical Review Sites 106

Startup Professionals Musings

APRIL 3, 2011

That’s the reason every good parent should be coaching their child from birth to avoid posting all the naughty things on social networks that can come back to haunt them later. To illustrate the point, here is a true story posted by Seth Godin a while back: “A friend advertised on Craigslist for a housekeeper.

Google 102

Google Social Network Networking Coach 102

SoCal CTO

JUNE 9, 2010

He’d been working at a well-funded startup for about a year and had come to terms with the fact that the startup was really a pretty dumb idea. Through advertising or direct sales, these sites harvest intent. We'll be your hosts for a three-part series about the use of MongoDB here at Etsy. Lots to learn from him.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

JUNE 28, 2010

One of things I’ve loved the most about doing now 11 weeks of This Week in VC is a chance to have an hour-long recorded conversation with investors. This lasted from about 2001-2004. To get to know more about how Mike Hirshland thinks make sure to watch a bit of the interview. Venture Financings we Discussed.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

Startup Professionals Musings

JULY 2, 2010

They point to YouTube as the big gorilla, but also social networking with video (Bebo), and video job sites (VisualCV). billion for the site in 2006. There are now more than 24 hours of video uploaded every minute to the site. One video blog (now called vlog) on YouTube has over two million subscribers.

Hulu 84

Hulu Social Network Blogging Netflix 84

Both Sides of the Table

AUGUST 23, 2010

I’m no wall flower so when something doesn’t resonate I’m usually pretty vocal about it. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. really understand it. It’s true.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

APRIL 15, 2010

Overture never built the destination site to monetize from. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. I think the best solution for the social networking era is “in-stream&# advertising. I think everybody heard about this acquisition.

Venture Capital 271

Venture Capital Capital Google Platform 271

InfoChachkie

JANUARY 24, 2011

We all make important, complicated decisions in our life and having accurate, objective data about our choices allow us to find and compare products that meet our needs. This might sound a bit off, but I actually thought the movie “The Social Network,” did a phenomenal job at depicting the essence a startup.

Blogging 219

Blogging Entrepreneur Software Review Course 219