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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no no surprise?—?that’s that’s where the customers are. Why Did I Invest in Trust?

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Ad.ly Finds $2M More

socalTECH

Los Angeles-based celebrity advertising firm Ad.ly more in funding, from GRP Partners and Siemer Ventures. helps match up celebrities with social media advertisers. CEO Walter Deph says that the company is really focused on driving engagement with brands and leveraging the real-time conversations on social media.

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Shuttlerock Raises $2.35M, Sets Up Shop In LA

socalTECH

Shuttlerock , a New Zealand-based developer of marketing software which helps companies embed social media generated by their fans into their websites, has raised $2.35M in a Series A funding, and opened up its US headquarters in Los Angeles. shuttlerock angeles social media software marketing venture capital international zealand'

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Ad.ly Confirms Funding

socalTECH

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week.

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Vionic Gets $900K For Social Offers

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San Diego-based Vionic , a developer of technology for helping companies create social media deals and promotions, said Wednesday that it has raised $900,000 in a funding round. vionic social offers venture capital angel media software advertising' The funding came from angel investors. READ MORE>>.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. It was especially fun for me because we got the chance to talk about the VC industry and how entrepreneurs should think about the VC industry in addition to discussing deals. Segment Three: “VC Deals Funded this Week”.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).