Both Sides of the Table

MAY 15, 2010

He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site. (..)

Development 183

Development Develop Marketing Santa Monica 183

socalTECH

JANUARY 23, 2014

Santa Monica-based Gravity , the real-time, personalization software developer led by Amit Kapur, has been acquired by AOL , in a deal worth $83M, plus $7.7M According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners.

Redpoint 164

Redpoint Santa Monica Advertising Content 164

socalTECH

JULY 11, 2013

Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. Beachfront Media has been shifting into providing video software tools since last year , taking the tools it developed for its consumer facing site Mefeedia, and making them available to other software developers.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

Advertising 113

Advertising Software Development Los Angeles Software 113

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OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. Tags: sponsor advertising. Thanks in particular to: Sponsors. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

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MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

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JANUARY 14, 2015

Los Angeles-based native advertising automation software developer Nativo reported Wednesday that it has been selected by five different publishers to power native advertising programs for their sites. nativo publishing advertising automation software fodors techtarget justin choi' READ MORE>>.

Advertising 100

Advertising Software Development Los Angeles Software 100

socalTECH

JANUARY 9, 2013

All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more.

Southern California 254

Southern California Startup Sherman Oaks Venice 254

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DECEMBER 10, 2015

Los Angeles-based advertising software developer SteelHouse is announcing this morning that it has raised $49M in a new funding round. SteelHouse saaid that it was able to find significant capital, even as many advertising companies are running into "challenges" securing financing from traditional venture capital funds.

Funding 100

Funding Advertising Venture Capital Software Development 100

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FEBRUARY 4, 2016

San Diego-based software developer Zeeto , a developer of online advertising software, said it has expanded to the East Coast, and opened up a New York City office. Zeeto is led by Stephan Goss, and develops software to manage advertisements on websites using a method it calls "registration marketing".

San Diego 100

San Diego Advertising Software Development Software 100

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FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113

Equity Advertising Software Development Los Angeles 113

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JANUARY 28, 2016

Los Angeles-based advertising software developer SteelHouse said it had a $130M revenue run rate in 2015, after seeing a growth of 170% during the year, the company said Wednesday. The company, led by Mark Douglas, offers up software to help its clients with social, mobile, and display advertising.

Advertising 100

Advertising Software Development Los Angeles Software 100

L.A. Business Journal

OCTOBER 25, 2018

the Santa Monica-based digital advertising software developer, announced Oct. Pathmatics Inc., 25 a $3 million investment from British marketing agency Mintel Group Ltd.

Santa Monica 100

Santa Monica Product Advertising Software Development 100

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APRIL 1, 2009

Pasadena-based OpenX Technologies , which develops ad serving software used by online publishers, is reporting this morning that it has added more than 8,000 publishers since it launched its product in October of 2008. The software developed by OpenX is used by online publishers to serve up Internet advertising.

OpenX 100

OpenX Customer Custom Advertising 100

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JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

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MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, to its board of directors. Levinsohn, who is a well known advisor and investor in the digital media and technology market, has previously served as CEO of Yahoo!,

Yahoo 124

Yahoo Hulu Media News 124

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JULY 7, 2010

OpenCandy / Darrius Thompson - Thompson and a team with roots at DivX is taking on the open source software recommendation market with OpenCandy, which helps software developers monetize their open source, and also connects advertisers with users of relevant products.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

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DECEMBER 11, 2009

Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Dedicated to our Clients.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

SEPTEMBER 11, 2017

Los Angeles-based programmatic advertising software developer OpenX says it has been selected by online publisher the Guardian. According to OpenX, The Guardian has more than 150 million unique browsers worldwide per month. OpenX said The Guardian is using its OpenX Ad Exchange product.

OpenX 100

OpenX Advertising Software Development Los Angeles 100

socalTECH

APRIL 14, 2015

Santa Monica-based hiring software developer ZipRecruiter , which is led by Ian Siegel, is embarking on a big television advertising campaign, the company said Monday. ZipRecruiter did not say how much it is investing in the television advertising campaign.

Santa Monica 100

Santa Monica Advertising Resource Software Development 100

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MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

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FEBRUARY 3, 2017

Culver City-based online advertising software developer SteelHouse said this week that it has named Natalie Serota as its new VP, Head of Business Development.

Culver City 100

Culver City Google Advertising Software Development 100

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MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015.

Report 100

Report San Diego Advertising Software Development 100

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JUNE 24, 2011

West Hollywood-based CityGrid Media , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said Thursday that it has rolled out three new advertising APIs for developers.

West Hollywood 140

West Hollywood Media CitySearch Hollywood 140

socalTECH

MARCH 1, 2016

However, The Trade Desk , the advertising software developer led by Jeff Green, has quietly pushed past $202M in revenues, to become one of the faster growing firms in the region. Ventura, California--despite a number of growing high tech startups--has not been known for buildling multi-million dollar Internet companies.

Ventura 100

Ventura High Tech Advertising Software Development 100

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MARCH 21, 2018

Los Angeles-based advertising software developer SteelHouse said this morning that it has named two new executives at the company. According to SteelHouse, it has named Dan Weiner as SVP of Enterprise Sales/CTV, and Rory Mitchell as VP of Client Success, Head of Accounts.

Sales 100

Sales Advertising Software Development Los Angeles 100

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MARCH 28, 2017

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer.

CTO Hire 100

CTO Hire Chief Technology Officer Pasadena Angels Yahoo 100

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SEPTEMBER 13, 2016

Santa Monica-based talent management software developer Cornerstone OnDemand and the Los Angeles Rams said on Monday that the Rams will use Cornerstone OnDemand's cloud-bsaed software for its front office and operations personnel. Financial details of the deal were not disclosed. READ MORE>>.

Cornerstone OnDemand 100

Cornerstone OnDemand Los Angeles Angel Santa Monica 100

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JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. Southern California's high tech news and companies. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Helping entrepreneurs succeed.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JANUARY 23, 2015

Los Angeles-based Ninja Metrics , the social analytics software developer led by Dmitri Williams, said this week that it has tied with mobile analytics company TUNE. Financial details of the integration deal were not announced.

Metrics 100

Metrics Mobile Tech Coast Angels Advertising 100

socalTECH

JANUARY 7, 2015

SweetLabs develops a platform which allows users to install apps on PCs, much as they are used to installing apps on iOS and Android, and currently has partnerships with PC OEMs like Lenovo, Toshiba, and Acer. billion daily active users of Windows.

San Diego 100

San Diego Platform Google Advertising 100

socalTECH

NOVEMBER 17, 2009

Murano Software (www.muranosoft.com). Your Software Development Partner. Advertisers. and international patent and trademark procurement - IP Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Dedicated to our Clients.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

JULY 10, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Murano Software (www.muranosoft.com). Your Software Development Partner. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Silicon Valley Bank (www.svb.com).

SoCalTech 100

SoCalTech Rustic Canyon Southern California Glendale 100

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. It's pretty much been all organic.

PPC 113

PPC Sherman Oaks Advertising Yahoo 113